What users are saying about
25 Ratings
2 Ratings
25 Ratings
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Score 6.6 out of 101
2 Ratings
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Score 10 out of 101

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
AdHawk
10.0
Data Transfer
Acquisio
AdHawk
10.0

Ad Reporting & Analytics

Acquisio
AdHawk
10.0
Ad dashboards
Acquisio
AdHawk
10.0
Ad conversion tracking
Acquisio
AdHawk
10.0
Cross-channel ad management
Acquisio
AdHawk
10.0
Ad forecasting and optimization
Acquisio
AdHawk
10.0

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
No photo available

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio profile photo

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available

AdHawk

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Support

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available

AdHawk

No score
No answers yet
No answers on this topic

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
They handled it well.
Tom Bonanno profile photo

AdHawk

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist profile photo

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek profile photo

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquisio
6.0
AdHawk
10.0

Likelihood to Renew

Acquisio
5.4
AdHawk

Usability

Acquisio
6.0
AdHawk
10.0

Support

Acquisio
8.2
AdHawk

Implementation

Acquisio
8.0
AdHawk

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