What users are saying about
25 Ratings
7 Ratings
25 Ratings
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Score 6.5 out of 101
7 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

Acquisio

How many accounts is your team handling? How important is reporting to your clients? If you're handling a large volume of accounts and attractive reporting is extremely important, then I highly recommend Acquisio. The smaller your team and fewer your clients, the less I would recommend Acquisio.
Cory Torrella profile photo

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
AdStage
7.5
Data Transfer
Acquisio
AdStage
6.0
DSP integration
Acquisio
AdStage
9.0

Ad Campaigns

Acquisio
AdStage
7.5
Ad campaign creation
Acquisio
AdStage
8.0
Ad deployment
Acquisio
AdStage
8.0
Display advertising
Acquisio
AdStage
7.0
Ad display and retargeting segmentation
Acquisio
AdStage
7.0
Sequence targeting
Acquisio
AdStage
7.5

Ad Reporting & Analytics

Acquisio
AdStage
8.5
Ad dashboards
Acquisio
AdStage
8.7
Ad performance reports
Acquisio
AdStage
9.0
Ad conversion tracking
Acquisio
AdStage
9.0
Ad attribution reporting
Acquisio
AdStage
8.0
Cross-channel ad management
Acquisio
AdStage
8.3
Ad forecasting and optimization
Acquisio
AdStage
8.0

Pros

  • Automated Rules: Acquisio allows the use and creation of rule based automation to perform tasks based on what you've outlined.
  • KPI's: Within the platform, there is the ability to track spend or other important KPI's throughout the month and see the on-track progress being made.
  • Reporting: The reporting system allows for automated reporting, so an account specialist does not have to spend time every reporting period recreating the same report. The flexibility of date ranges and data points is very helpful in building data driven reporting.
No photo available
  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo

Cons

  • Reporting: Even though this platform is great, there are still some areas for improvement with the UI and some more micro-functionality that most specialist will deem important in the reporting process.
  • Editor: This tool, integrated into the overall platform could be a huge selling feature if there was the ability to make edits offline like other bid management software or if the UI was a little faster and more intuitive to account changes.
  • KPI's: Even though this is a huge plus, there are some micro-management issues in regards to tracking spend throughout the month or other KPI's if a campaign didn't start on the first of the month.
No photo available
  • It's software, so glitches happen. And when those glitches happen, you need to talk to Support. While the Support team is really helpful, not reading from a script or just looking in the Help docs, there's often a severe lag time of hours or even days. That can be crushing when the glitch is affecting your ad campaigns that are spending money right now.
  • Setting up reports can be really frustrating if you want to customize them at all. If you want your Facebook Ads widget to only report on certain campaigns, there's no ability to filter by a naming convention or launch date, you just have to select every campaign manually. It's a bit like Magento—powerful, but working within the system can be really time-consuming.
  • Right now, AdStage focuses on Google & Facebook. So if you run ads on Snapchat, Pinterest, or Taboola you're kinda out of luck. They rolled out some LinkedIn stuff recently, and they say those other networks are on the way, but it's a little way that the software could get better.
J.P. VanderLinden profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
No photo available
AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo
I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo

Return on Investment

  • We were able to view all campaigns in one place.
  • Centralized campaign performance and aligned different channel ad deployment, such as emails with display or PPC.
  • Eliminated huge amount of manual work, and saved time.
No photo available
  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details