Acquisio vs. AdStage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 9.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
AdStage
Score 8.7 out of 10
N/A
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API, for advertisers of all sizes.N/A
Pricing
AcquisioAdStage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioAdStage
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AcquisioAdStage
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Acquisio
-
Ratings
AdStage
6.5
3 Ratings
13% below category average
Data Transfer00 Ratings7.03 Ratings
DSP integration00 Ratings6.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Acquisio
-
Ratings
AdStage
7.2
3 Ratings
8% below category average
Ad campaign creation00 Ratings8.02 Ratings
Ad deployment00 Ratings7.02 Ratings
Display advertising00 Ratings8.02 Ratings
Ad display and retargeting segmentation00 Ratings7.02 Ratings
Sequence targeting00 Ratings6.03 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
AdStage
8.7
4 Ratings
11% above category average
Ad dashboards00 Ratings9.04 Ratings
Ad performance reports00 Ratings8.04 Ratings
Ad conversion tracking00 Ratings9.04 Ratings
Ad attribution reporting00 Ratings9.03 Ratings
Cross-channel ad management00 Ratings9.04 Ratings
Ad forecasting and optimization00 Ratings8.03 Ratings
Best Alternatives
AcquisioAdStage
Small Businesses
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AcquisioAdStage
Likelihood to Recommend
6.0
(15 ratings)
9.0
(4 ratings)
Likelihood to Renew
5.4
(6 ratings)
8.0
(1 ratings)
Usability
6.0
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(3 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
AcquisioAdStage
Likelihood to Recommend
Newfold Digital
Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
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AdStage
AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
Read full review
Pros
Newfold Digital
  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Read full review
AdStage
  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Read full review
Cons
Newfold Digital
  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
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AdStage
  • More reporting options
  • More export options
  • Saved templates per user or oganization
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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AdStage
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
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Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
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AdStage
No answers on this topic
Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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AdStage
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
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Implementation Rating
Newfold Digital
They handled it well.
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AdStage
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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AdStage
AdStage has by far the best UI and custom functionality of any of the platforms we demoed
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Read full review
AdStage
  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
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ScreenShots

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

AdStage Screenshots

Screenshot of