Acquisio vs. Broadsign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 9.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
Broadsign
Score 8.9 out of 10
N/A
Broadsign in Montreal offers a suite of digital signage products for various purposes including Broadsign Control for content distribution across a network of digital signs with content automation and scheduling. Broadsign Creator provides tools to support the creation of compliant brand content to be created locally or distributed across a network. Finally Broadsign Direct supports advertising sales and Broadsign Reach is the company's supply side platform.N/A
Pricing
AcquisioBroadsign
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioBroadsign
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AcquisioBroadsign
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
AcquisioBroadsign
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10

No answers on this topic

Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10

No answers on this topic

Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
AcquisioBroadsign
Likelihood to Recommend
6.0
(15 ratings)
9.0
(1 ratings)
Likelihood to Renew
5.4
(6 ratings)
-
(0 ratings)
Usability
6.0
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(3 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
AcquisioBroadsign
Likelihood to Recommend
Newfold Digital
Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
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Broadsign
Very suitable for large networks and projects requiring enhanced functionality. less suitable for small networks as the learning curve might be considerable.
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Pros
Newfold Digital
  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
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Broadsign
No answers on this topic
Cons
Newfold Digital
  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
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Broadsign
No answers on this topic
Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Broadsign
No answers on this topic
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
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Broadsign
No answers on this topic
Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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Broadsign
No answers on this topic
Implementation Rating
Newfold Digital
They handled it well.
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Broadsign
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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Broadsign
We analyzed other solutions in 2008 but were convinced from the get go Broadsign would be a perfect fit for our needs in the long run. 15 years later our choice has been proven right.
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
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Broadsign
No answers on this topic
ScreenShots

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets