What users are saying about
25 Ratings
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Top Rated
85 Ratings
25 Ratings
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Score 6.5 out of 101

Criteo Dynamic Retargeting

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Top Rated
85 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Criteo Dynamic Retargeting

Honestly, based on my experience, I would not recommend Criteo as the first retargeting partner to test out on a client campaign. I have had much more success using AdRoll, and that platform is also much more intuitive and requires less daily maintenance with the campaigns.That being said, Criteo does exactly what it is supposed to. It retargets to users across the web who have been cookied on your website. It also does it so much more efficiently than Google Display Network, so I will give it credit for that.
No photo available

Feature Rating Comparison

Ad Network Integration

Acquisio
Criteo Dynamic Retargeting
6.8
Data Transfer
Acquisio
Criteo Dynamic Retargeting
6.4
DSP integration
Acquisio
Criteo Dynamic Retargeting
7.1

Ad Campaigns

Acquisio
Criteo Dynamic Retargeting
6.7
Ad campaign creation
Acquisio
Criteo Dynamic Retargeting
6.2
Ad deployment
Acquisio
Criteo Dynamic Retargeting
6.4
Display advertising
Acquisio
Criteo Dynamic Retargeting
7.2
Ad display and retargeting segmentation
Acquisio
Criteo Dynamic Retargeting
7.0

Ad Reporting & Analytics

Acquisio
Criteo Dynamic Retargeting
6.8
Ad dashboards
Acquisio
Criteo Dynamic Retargeting
6.9
Ad performance reports
Acquisio
Criteo Dynamic Retargeting
6.6
Ad conversion tracking
Acquisio
Criteo Dynamic Retargeting
6.6
Ad attribution reporting
Acquisio
Criteo Dynamic Retargeting
6.1
Cross-channel ad management
Acquisio
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
Acquisio
Criteo Dynamic Retargeting
6.5

Pros

Acquisio

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo

Criteo Dynamic Retargeting

  • Great display marketing.
  • Targeted customer approach.
  • Measurable sale increases.
No photo available

Cons

Acquisio

  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.
Melissa Mackey profile photo

Criteo Dynamic Retargeting

  • Criteo uses a different evaluation system than Google analytics.
  • Criteo could assign more sales (attribution).
  • Plays ads no matter how the customer behaves (for example: cancel cart).
No photo available

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Support

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

I have worked with Adwords, Facebook and Acquisio
No photo available

Criteo Dynamic Retargeting

Consistently performing on display network campaigns focused on retargeting.
No photo available

Return on Investment

Acquisio

  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Tom Bonanno profile photo

Criteo Dynamic Retargeting

  • Criteo runs at a lower ROI than our other marketing channels.
  • It is a profitable channel for us at between 3:1 and 6:1 return on ad spend.
  • As a share of our overall budget it is a fraction, but gives us so much exposure on different platforms that it's worth it.
No photo available

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

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