Acquisio vs. Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 8.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Score 6.5 out of 10
N/A
Drawbridge offers their eponymous cross-device advertising platform, with notable analytic features.N/A
Pricing
AcquisioDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AcquisioDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Top Pros

No answers on this topic

Top Cons
Features
AcquisioDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Acquisio
-
Ratings
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
1 Ratings
Data Transfer00 Ratings4.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Acquisio
-
Ratings
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.8
1 Ratings
Ad campaign creation00 Ratings6.01 Ratings
Ad deployment00 Ratings3.01 Ratings
Display advertising00 Ratings2.01 Ratings
Ad display and retargeting segmentation00 Ratings3.01 Ratings
Sequence targeting00 Ratings5.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.5
1 Ratings
Ad dashboards00 Ratings2.01 Ratings
Ad performance reports00 Ratings3.01 Ratings
Ad conversion tracking00 Ratings4.01 Ratings
Ad attribution reporting00 Ratings1.01 Ratings
Cross-channel ad management00 Ratings2.01 Ratings
Ad forecasting and optimization00 Ratings3.01 Ratings
User Ratings
AcquisioDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Likelihood to Recommend
8.0
(16 ratings)
2.0
(1 ratings)
Likelihood to Renew
5.4
(6 ratings)
-
(0 ratings)
Usability
6.0
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(4 ratings)
-
(0 ratings)
User Testimonials
AcquisioDrawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
Likelihood to Recommend
Newfold Digital
Acquisio recommends using promotion intelligently to accomplish your goals because it is a critical component of achieving them. It is a wonderful platform for advertising and marketing your business in various ways to attract a large number of people. Excellent for scaling your staff and managing multiple SEM campaigns. That's why I recommend Acquisio definitely for your business.
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LinkedIn
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
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Pros
Newfold Digital
  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
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LinkedIn
  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
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Cons
Newfold Digital
  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
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LinkedIn
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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LinkedIn
No answers on this topic
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
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LinkedIn
No answers on this topic
Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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LinkedIn
No answers on this topic
Implementation Rating
Newfold Digital
They handled it well.
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LinkedIn
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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LinkedIn
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
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LinkedIn
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
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