26 Ratings
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Score 8 out of 100
2 Ratings
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Score 2 out of 100

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
Data Transfer
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0

Ad Campaigns

Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.8
Ad campaign creation
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
6.0
Ad deployment
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Display advertising
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad display and retargeting segmentation
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Sequence targeting
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
5.0

Ad Reporting & Analytics

Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.5
Ad dashboards
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad performance reports
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0
Ad conversion tracking
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
4.0
Ad attribution reporting
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
1.0
Cross-channel ad management
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0
Ad forecasting and optimization
Acquisio
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
3.0

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Anonymous | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
Anonymous | TrustRadius Reviewer

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Anonymous | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
Anonymous | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

No score
No answers yet
No answers on this topic

Support Rating

Acquisio

Acquisio 8.2
Based on 4 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Anonymous | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

No score
No answers yet
No answers on this topic

Implementation Rating

Acquisio

Acquisio 8.0
Based on 2 answers
They handled it well.
Tom Bonanno | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
Anonymous | TrustRadius Reviewer

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek | TrustRadius Reviewer

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
Anonymous | TrustRadius Reviewer

Screenshots

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquisio
6.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)
2.0

Likelihood to Renew

Acquisio
5.4
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Usability

Acquisio
6.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Support Rating

Acquisio
8.2
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

Implementation Rating

Acquisio
8.0
Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions)

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