What users are saying about

Acquisio

25 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

Facebook for Business

342 Ratings
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Facebook for Business

Unfortunately, I have to recommend Facebook for Business because it's quite literally the only option, and we all know that it's imperative for businesses to have a digital presence on the platform. However, I think a lot of updates are in order for the process to truly be user-friendly.
No photo available

Pros

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
No photo available
  • The business manager acts as a hub for all accounts—both business pages and ad accounts.
  • The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.
No photo available

Cons

  • Support isn't horrible, but it could be better.
  • Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.
No photo available
  • Facebook ads control center can be quite complicated, could be simplified.
  • Quite difficult to copy an ad without having to do it all over again.
  • It can get expensive to run ads for long periods of time.
Susie Gasparovic MBA profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
No photo available
Facebook for Business10.0
Based on 4 answers
because simply put.....it works!
Natasha Thompson profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Facebook for Business6.4
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
Facebook for Business7.9
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Facebook for Business7.3
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

For now I have myself only use Acquisio
Emmanuelle Ruscio profile photo
There aren't really any "competitors" to Facebook for Business because it's used to manage Facebook pages. However Twitter, Pinterest and Snapchat lag far behind Facebook for agencies managing multiple pages. Each of those social media platforms require shared login information and switching between accounts. Otherwise, [there is] a third party tool like Hootsuite. Because of this, Facebook for Business is a head above the other social media tools.
Zach Bowers profile photo

Return on Investment

  • Increased employee efficiency
No photo available
  • From an Agency standpoint, Facebook for Business has certainly increased employee efficiency in managing ad campaigns as well as page content creation and management.
  • Since we use it as an agency we have seen lots of positive impacts. One of our clients is a casual sit down restaurant. Facebook for Business has helped them spread the word about a new location through the ad manager tool. On top of that, the insights tool gave us great information on what post where performing.
  • We've seen positive impacts for e-commerce clients as well. We work with a client who previous to bringing us on board had run very limited advertising. After giving us access to their page through Facebook for Business, we were able to increase sales by 300% just by utilizing Facebook ads.
Anthony Boyer profile photo

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details