What users are saying about
25 Ratings

Facebook for Business

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365 Ratings
25 Ratings
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Score 6.5 out of 101

Facebook for Business

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365 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is great if you are managing a large number of paid search campaigns. It makes it easy to keep track of everything and make bulk changes when necessary. The reports are exceptional at providing a comprehensive view of the data and are extremely easy to create. If you need to create a custom ad hoc report, it can be done in as little as one minute. You can then schedule the reports to be emailed to yourself or someone else on a recurring basis.
Ben Hopper | Digital Marketing Specialist profile photo

Facebook for Business

It is excellent for building your audience and marketing your business. If you learn how to run ads properly, it is really an amazing way to gain a lot of exposure to the world very quickly and not just a small demographic. I think any sized business can benefit from Facebook for business. Clients, prospects and people want to see you on social media interacting with them and having a presence. If you want live interaction like a seminar, it is not the best platform. I love teaching live events and seminars because there is so much energy in the room and you can interact with your audience. Facebook live is quite good too but it doesn't always convey the message like a live event does
Susie Gasparovic MBA profile photo

Pros

  • Clean interface, with great campaign detail representation and ad level view.
  • Preview tool, to view ad copy and campaign performance summary.
  • Easy to input/export campaign information.
No photo available
  • The ability to do live videos.
  • Easy to post your own blogs and share other people's blogs.
  • Facebook ads are a great way to gain exposure and increase your audience.
Susie Gasparovic MBA profile photo

Cons

  • Acquisio has too many clicks, hopefully they will improve their panel soon
No photo available
  • Facebook ads control center can be quite complicated, could be simplified.
  • Quite difficult to copy an ad without having to do it all over again.
  • It can get expensive to run ads for long periods of time.
Susie Gasparovic MBA profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
My current company uses Excel spreadsheets to generate more intricate and detailed reports. A product like Acquisio, while I believe it is a very good product, will not be approved by my clients in terms of metrics reported.
Barry Bartoszek profile photo
Facebook for Business10.0
Based on 4 answers
because simply put.....it works!
Natasha Thompson profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Facebook for Business6.3
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
Facebook for Business7.8
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Facebook for Business7.3
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

I have worked with Adwords, Facebook and Acquisio
No photo available
Facebook for Business is a much better platform and overall our advertising efforts had better results on Facebook than on Twitter.
No photo available

Return on Investment

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier
Emmanuelle Ruscio profile photo
  • We use Facebook ads a lot in our digital marketing strategy and it helps us get more people interested in our fashion products and buy them.
  • It also helps us a lot in terms of saving time, as it has improved the campaign creation, audiences, and other commonly used features a lot.
  • Reporting feature also helps me save a lot of time, as I was doing all that manually before, but now I get the job done much faster and better.
No photo available

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details