What users are saying about

Acquisio

25 Ratings

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Top Rated
1933 Ratings

Acquisio

25 Ratings
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Score 6.6 out of 101

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Top Rated
1933 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Google Analytics

I always recommend Google Analytics. I've never had a site I've worked on that didn't use Google Analytics.
Seth Tucker profile photo

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • Google Analytics does a great job allowing us to define conversion goals, and sales funnels and then track how users are ultimately using our site. The information collected through this data can then be used to optimize our site to reduce lost visitors that we were unable to convert into a sale.
  • Google Analytics allows us to segment our sites visitors and look at where these visitors are coming from and educate us on what attracts visitors to our site. This is incredibly important to us in determining where our marketing might be falling short, allowing us to adjust our messaging and track results.
  • Paired with Google Adwords, Google Analytics is a powerful platform for collecting data on our paid advertising vs. our organic traffic.
Joshua Van Horsen profile photo

Cons

  • Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.
David Meindl profile photo
  • One of my biggest complaints is that Google Analytics removed the functionality of tracking search keywords and phrases referrals from within the service. While a slimmed-down version of this functionality is still available through Google Webmaster Tools, the need to utilize multiple tool sets is limiting and unintuitive.
  • Without some research and understanding of how Google Analytics Event Tracking works, I feel that there is minimal support or explanation of how to track downloadable content on your sites. This is a major shortcoming, and something that Google should make more obvious. The feeling of going to pull download data on an item, only to find out no data has been collected for the last 2 years is horrible.
Joshua Van Horsen profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available
Google Analytics7.0
Based on 47 answers
It really is the de-facto standard. While there are some other products out there (both free and paid versions), Google Analytics is simply ubiquitous. And, despite some of its flaws, I think it deserves to be at the top for the time being. In its most basic form, it's hard to argue with a free tool that can give you just about any sort of information you're looking for.
Eric Karkovack profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Google Analytics7.5
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
Google Analytics4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Analytics10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Google Analytics5.0
Based on 6 answers
I don't think we spent enough time work GA before switching from IBM
Reita Silvis profile photo

Alternatives Considered

For now I have myself only use Acquisio
Emmanuelle Ruscio profile photo
We wanted to try out a new program as IBM analytics was a bit pricey and our company has been trying to cut in areas of our budget in order to provide service for recent hurricane claims and to upgrade offices in the Northeast. This was a good solution to the budget issue, but it's still a new implementation.
Reita Silvis profile photo

Return on Investment

  • Increased employee efficiency
  • Increased client satisfaction/retention due to the quality of the reports
  • Greater insight into performance across Google and Bing
Ben Hopper | Digital Marketing Specialist profile photo
  • Being able to offer a billable, monthly service to clients.
  • After discovering inbound links, being able to create effective social media content.
  • Showing clients that the capital they have invested in has paid off.
Victor Campos profile photo

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details