Acquisio vs Google Marketing Platform (formerly DoubleClick)

• Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
• Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
• Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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• Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
• Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
• DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

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• Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
• Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
• LinkedIn: No LinkedIn integration available

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• There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
• It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
• Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.

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• Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
• Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
• Acquisio's quick customer service responsiveness let us get our questions answered quickly.

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• Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
• Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.

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