Acquisio vs Google Marketing Platform (formerly DoubleClick)

• Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
• Support: The customer support is really quick and effective.
• Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.

Read full review

• It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
• You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
• When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.

Read full review

• Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
• Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
• LinkedIn: No LinkedIn integration available

Read full review

• DoubleClick support could use some improvement. We submit questions/requests to a support alias, and often experience long delays in response time and less than thorough responses. Because DoubleClick uses an alias, we often have multiple support technicians involved in responding to our questions/requests, which can make it more challenging to get a clear response. It is difficult to get a support technician on the phone to help resolve highly technical issues.
• Product updates - our DoubleClick client services team is not proactive about sharing new features available within DoubleClick. For example, DoubleClick has had an ad verification product for a few years now. When the product first came out, it wasn't up to standards with other third party verification products, in my opinion. My organization has been paying for another third party verification company due to assumed limitations of DoubleClick in this area. However, I recently requested that DoubleClick schedule a department-wide meeting to give updates, and learned that DoubleClick's offering in this area is actually on par with, if not better than, the other company we were paying for ad verification. DoubleClick's offering is included in my company's contract with DoubleClick, and I feel we could have accrued some savings had DoubleClick proactively shared this feature with us earlier.
• Attribution - DoubleClick's attribution tool does not provide many valuable insights, in my opinion. For complex attribution, my organization still contracts with other companies.

Read full review

• Increased reporting efficiency
• Better results for clients via BBM's CPC and CPA optimization
• Manage multiple engines (Google and Bing) in one platform

Read full review

• The new ad serving interface has helped with our efficiency by cutting the amount of time it takes to set up a campaign in half.
• The reporting summary tool has allowed us to to speed up the process of reviewing performance, which has improved our ability to optimize and led to even greater performance for our clients.

Read full review