Acquisio vs Google Marketing Platform (formerly DoubleClick)

What users are saying about

Score 6.5 out of 10

Based on 25 reviews and ratings

Score 7.9 out of 10

Based on 148 reviews and ratings

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Feature Rating Comparison

Acquisio

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Google Marketing Platform (formerly DoubleClick)

8.4

Data Transfer

—

8.4

DSP integration

—

8.3

Acquisio

—

Google Marketing Platform (formerly DoubleClick)

8.2

Ad campaign creation

—

8.1

Ad deployment

—

8.2

Display advertising

—

8.2

Ad display and retargeting segmentation

—

7.8

Sequence targeting

—

8.4

Acquisio

—

Google Marketing Platform (formerly DoubleClick)

7.9

Ad dashboards

—

7.5

Ad performance reports

—

8.1

Ad conversion tracking

—

8.7

Ad attribution reporting

—

8.0

Cross-channel ad management

—

7.6

Ad forecasting and optimization

—

7.7

Pros

Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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Setting up tracking URLs is very easy and it also helps us identify if any errors have occurred with it. This allows us track all types of conversions to the most granular level.
Accessing all accounts from Double Click significantly reduces the hours we spend on reporting. Any level of detail could be easily pulled out from the reporting tab.
A very big strength of Double Click is that it's integrated with other publishers, too, besides AdWords.
Automated bidding is available.

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Verified User

Account Manager in Marketing

Marketing and Advertising Company, 201-500 employees

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Cons

Some of the screens in the platform take a little while to load and you may need to refresh.
More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
Hopefully they will add support for more fonts soon.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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Reporting for display campaign - currently DoubleClick for Search doesn't provide reporting on the placement level and data is only rolled up to the ad group level.
Yahoo is currently not supported, but it's supposed to be on the road map
Conversions are not being pulled in from the engines. It is required to implement DoubleClick's floodlights to track conversions.

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Dana Berardi

Online Marketing Manager

BuyerZoneInternet, 11-50 employees

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Likelihood to Renew

Acquisio5.4

Based on 6 answers

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 11-50 employees

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Google Marketing Platform (formerly DoubleClick)8.0

Based on 13 answers

Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

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Namit Narain

Director Media & Metrics

Sentient InteractiveInsurance, 1001-5000 employees

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Usability

Acquisio6.0

Based on 2 answers

The updates they have recently made have been time consuming to keep up with

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

View all 2 answers on this topic

Google Marketing Platform (formerly DoubleClick)8.0

Based on 2 answers

The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

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Verified User

Manager in Marketing

Marketing and Advertising Company, 5001-10,000 employees

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Support

Acquisio8.2

Based on 3 answers

My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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Google Marketing Platform (formerly DoubleClick)5.7

Based on 3 answers

They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

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Verified User

Manager in Marketing

Marketing and Advertising Company, 5001-10,000 employees

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Implementation

Acquisio8.0

Based on 2 answers

I was not part of the initial implementation

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

View all 2 answers on this topic

Google Marketing Platform (formerly DoubleClick)6.0

Based on 2 answers

I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

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Verified User

Director in Marketing

Marketing and Advertising Company, 1-10 employees

View all 2 answers on this topic

Alternatives Considered

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.

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Melissa Mackey

Search Supervisor

gyroMarketing and Advertising, 501-1000 employees

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We evaluated multiple other tools such as Atlax, OpenX, AdRoll, and PointRoll. We picked up Double Click for multiple reason - 1. Creative Control and Creative Insights 2. Centralized Management of Campaigns and 3. Data Ownership. Double Click stood on par with other products out there in the market

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Namit Narain

Director Media & Metrics

Sentient InteractiveInsurance, 1001-5000 employees

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Return on Investment

Increase efficiency of managing accounts
Saves time on reporting
Makes budget management easier

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Emmanuelle Ruscio

Campaign Manager

Planning MédiaMarketing and Advertising, 1-10 employees

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The new ad serving interface has helped with our efficiency by cutting the amount of time it takes to set up a campaign in half.
The reporting summary tool has allowed us to to speed up the process of reviewing performance, which has improved our ability to optimize and led to even greater performance for our clients.

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