25 Ratings
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Score 6.5 out of 101
148 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick (DS3) is very well suited to a company that is operating several accounts across several Brands / Products / Regions and is heavily invested in Search and/or Native. If you're using DCM/Floodlights, the tracking is very accurate and very easy to import into DS3 to have full front-to-back tracking, especially with the Business Data element.
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Feature Rating Comparison

Ad Network Integration

Acquisio
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Campaigns

Acquisio
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.1
Ad deployment
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.2
Display advertising
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.2
Ad display and retargeting segmentation
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

Acquisio
Google Marketing Platform (formerly DoubleClick)
7.9
Ad dashboards
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.5
Ad performance reports
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.1
Ad conversion tracking
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.7
Ad attribution reporting
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.0
Cross-channel ad management
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.7

Pros

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
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  • Setting up tracking URLs is very easy and it also helps us identify if any errors have occurred with it. This allows us track all types of conversions to the most granular level.
  • Accessing all accounts from Double Click significantly reduces the hours we spend on reporting. Any level of detail could be easily pulled out from the reporting tab.
  • A very big strength of Double Click is that it's integrated with other publishers, too, besides AdWords.
  • Automated bidding is available.
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Cons

  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
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  • Reporting for display campaign - currently DoubleClick for Search doesn't provide reporting on the placement level and data is only rolled up to the ad group level.
  • Yahoo is currently not supported, but it's supposed to be on the road map
  • Conversions are not being pulled in from the engines. It is required to implement DoubleClick's floodlights to track conversions.
Dana Berardi profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Melissa Mackey profile photo
We evaluated multiple other tools such as Atlax, OpenX, AdRoll, and PointRoll. We picked up Double Click for multiple reason - 1. Creative Control and Creative Insights 2. Centralized Management of Campaigns and 3. Data Ownership. Double Click stood on par with other products out there in the market
Namit Narain profile photo

Return on Investment

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier
Emmanuelle Ruscio profile photo
  • The new ad serving interface has helped with our efficiency by cutting the amount of time it takes to set up a campaign in half.
  • The reporting summary tool has allowed us to to speed up the process of reviewing performance, which has improved our ability to optimize and led to even greater performance for our clients.
Brad Turner profile photo

Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details