25 Ratings
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Score 6.8 out of 100
165 Ratings
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Score 8 out of 100

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Acquisio
Google Marketing Platform (formerly DoubleClick)
7.5
Data Transfer
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.7
DSP integration
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.2

Ad Campaigns

Acquisio
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.1
Ad deployment
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.9
Display advertising
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.1

Ad Reporting & Analytics

Acquisio
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.8
Ad performance reports
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.7
Ad conversion tracking
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.6
Ad attribution reporting
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.8
Cross-channel ad management
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.9
Ad forecasting and optimization
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.0

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Support Rating

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 4 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Implementation Rating

Acquisio

Acquisio 8.0
Based on 2 answers
They handled it well.
Tom Bonanno | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acquisio

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi | TrustRadius Reviewer

Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquisio
6.0
Google Marketing Platform (formerly DoubleClick)
7.9

Likelihood to Renew

Acquisio
5.4
Google Marketing Platform (formerly DoubleClick)
8.0

Usability

Acquisio
6.0
Google Marketing Platform (formerly DoubleClick)
8.0

Support Rating

Acquisio
8.2
Google Marketing Platform (formerly DoubleClick)
9.0

Online Training

Acquisio
Google Marketing Platform (formerly DoubleClick)
8.0

Implementation Rating

Acquisio
8.0
Google Marketing Platform (formerly DoubleClick)
6.0

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