Acquisio vs Google Marketing Platform (formerly DoubleClick)

• Acquisio makes it easy for us to quickly generate monthly reports with detailed information, or a more simple set of information and layout for clients where a more high-end overview is appropriate.
• Customer service and response has typically been very quick when we have an issue.
• It is fairly easy to customize the look of reports to fit our brand.

Read full review

• Target the right user - DoubleClick BidManager offers thousands of thousands of third party data segments to easily identify and reach the target audience
• Full transparency - Robust reporting to see exactly where the creatives are serving and how they are performing. All associated fees and exact costs are reported so there are no surprises for our company or the end-client.
• Integrated with DFA Ad serving - Creatives, user lists and reporting are automatically and easily available in Doubleclick BidManager. This removes room for error and saves an ample amount of time.

Read full review

• Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.

Read full review

• Recently Doubleclick changed the process for adding new publishers so that we now have to send their team an email with details about the publisher to be added to their database and system. While they are usually able to set things up quickly, within 24 hours, it still can create delays--especially when you're on a tight timeline.
• Support is one of the challenges with Doubleclick. As a smaller agency, we do not have a dedicated support team and have to submit questions via email. Usually response time is decent--within 2-4 hours, but there is no telephone support for high priority issues.
• One area we've run into trouble with before is that the system does not allow Click Tracker ad tags to be completely turned off. Full Flash ad tags can have a hard cut-off, but not for Click Trackers. As a result, we've occasionally incurred ad serving costs for placements and campaigns after they have ended and should no longer be running.

Read full review

• We were able to view all campaigns in one place.
• Centralized campaign performance and aligned different channel ad deployment, such as emails with display or PPC.
• Eliminated huge amount of manual work, and saved time.

Read full review

• The new ad serving interface has helped with our efficiency by cutting the amount of time it takes to set up a campaign in half.
• The reporting summary tool has allowed us to to speed up the process of reviewing performance, which has improved our ability to optimize and led to even greater performance for our clients.

Read full review