25 Ratings
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Score 6.5 out of 101
146 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Acquisio

How many accounts is your team handling? How important is reporting to your clients? If you're handling a large volume of accounts and attractive reporting is extremely important, then I highly recommend Acquisio. The smaller your team and fewer your clients, the less I would recommend Acquisio.
Cory Torrella profile photo

Google Marketing Platform (formerly DoubleClick)

- Well suited for large advertisers with considerable advertising dollars to spend towards digital media. Ask if budgets will limit delivery and/or performance before selecting Doubleclick BidManager. - Ask what targeting capabilities are possible for the channel (display, mobile, video)- Make sure the publishers and exchanges that are employed by BidManager will accept the brand. For example, alcohol-related brands will not be accepted and as a result, the DSP will not be able to serve the creative
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Feature Rating Comparison

Ad Network Integration

Acquisio
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

Acquisio
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

Acquisio
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
Acquisio
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Acquisio
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • Acquisio makes it easy for us to quickly generate monthly reports with detailed information, or a more simple set of information and layout for clients where a more high-end overview is appropriate.
  • Customer service and response has typically been very quick when we have an issue.
  • It is fairly easy to customize the look of reports to fit our brand.
No photo available
  • Target the right user - DoubleClick BidManager offers thousands of thousands of third party data segments to easily identify and reach the target audience
  • Full transparency - Robust reporting to see exactly where the creatives are serving and how they are performing. All associated fees and exact costs are reported so there are no surprises for our company or the end-client.
  • Integrated with DFA Ad serving - Creatives, user lists and reporting are automatically and easily available in Doubleclick BidManager. This removes room for error and saves an ample amount of time.
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Cons

  • Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.
Tom Bonanno profile photo
  • Recently Doubleclick changed the process for adding new publishers so that we now have to send their team an email with details about the publisher to be added to their database and system. While they are usually able to set things up quickly, within 24 hours, it still can create delays--especially when you're on a tight timeline.
  • Support is one of the challenges with Doubleclick. As a smaller agency, we do not have a dedicated support team and have to submit questions via email. Usually response time is decent--within 2-4 hours, but there is no telephone support for high priority issues.
  • One area we've run into trouble with before is that the system does not allow Click Tracker ad tags to be completely turned off. Full Flash ad tags can have a hard cut-off, but not for Click Trackers. As a result, we've occasionally incurred ad serving costs for placements and campaigns after they have ended and should no longer be running.
Brad Turner profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
My current company uses Excel spreadsheets to generate more intricate and detailed reports. A product like Acquisio, while I believe it is a very good product, will not be approved by my clients in terms of metrics reported.
Barry Bartoszek profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
I was quite satisfied with DoubleClick, so I will gladly renew it, if I need it again.
No photo available

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
No photo available

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

Doubleclick
No photo available
DoubleClick offers the more targeting capabilities at a lower cost compared to other products. Unlike other DSPs, Doubleclick functions well with other Google products our clients are using (including Search, DFA Ad serving, etc.), which streamlines process and allows for greater insights about audiences and campaign performance. Furthermore, there is a strong and large support team available to address any technical issues. Other services or products do not have comparable resources to find solutions.
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Return on Investment

  • We were able to view all campaigns in one place.
  • Centralized campaign performance and aligned different channel ad deployment, such as emails with display or PPC.
  • Eliminated huge amount of manual work, and saved time.
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  • The new ad serving interface has helped with our efficiency by cutting the amount of time it takes to set up a campaign in half.
  • The reporting summary tool has allowed us to to speed up the process of reviewing performance, which has improved our ability to optimize and led to even greater performance for our clients.
Brad Turner profile photo

Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details