What users are saying about
26 Ratings
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Top Rated
1936 Ratings
26 Ratings
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Score 6 out of 100

HubSpot Marketing Hub

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Top Rated
1936 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    Acquisio

    Feature Set Not Supported
    N/A
    8.4

    HubSpot Marketing Hub

    84%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.4
    84%
    331 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    308 Ratings

    Landing pages

    N/A
    0 Ratings
    8.1
    81%
    361 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.7
    87%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.7
    87%
    697 Ratings

    List management

    N/A
    0 Ratings
    8.5
    85%
    363 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.5
    85%
    275 Ratings

    Lead Management

    Acquisio

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.4
    84%
    354 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    Acquisio

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.9
    79%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.2
    82%
    251 Ratings

    Social Media Marketing

    Acquisio

    Feature Set Not Supported
    N/A
    8.3

    HubSpot Marketing Hub

    83%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.3
    83%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.4
    84%
    331 Ratings

    Reporting & Analytics

    Acquisio

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.3
    83%
    365 Ratings

    Standard reports

    N/A
    0 Ratings
    8.3
    83%
    361 Ratings

    Custom reports

    N/A
    0 Ratings
    8.0
    80%
    324 Ratings

    Platform & Infrastructure

    Acquisio

    Feature Set Not Supported
    N/A
    7.8

    HubSpot Marketing Hub

    78%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.1
    81%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.6
    86%
    280 Ratings

    Customizability

    N/A
    0 Ratings
    8.2
    82%
    302 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.7
    77%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    7.0
    70%
    98 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    7.1
    71%
    93 Ratings

    Attribute Ratings

    • Acquisio is rated higher in 1 area: Implementation Rating
    • HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    6.0

    Acquisio

    60%
    15 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    653 Ratings

    Likelihood to Renew

    5.4

    Acquisio

    54%
    6 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    372 Ratings

    Usability

    6.0

    Acquisio

    60%
    2 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    106 Ratings

    Availability

    Acquisio

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    Acquisio

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    8.2

    Acquisio

    82%
    6 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    Acquisio

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    Acquisio

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    8.0

    Acquisio

    80%
    4 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Product Scalability

    Acquisio

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Likelihood to Recommend

    Acquisio

    Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
    David Meindl | TrustRadius Reviewer

    HubSpot Marketing Hub

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Arcoma L. Lambert | TrustRadius Reviewer

    Pros

    Acquisio

    • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
    • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
    • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Joe Kevens | TrustRadius Reviewer

    Cons

    Acquisio

    • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
    • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
    • LinkedIn: No LinkedIn integration available
    Emmanuelle Ruscio | TrustRadius Reviewer

    HubSpot Marketing Hub

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Chris Gomez, SPHR | TrustRadius Reviewer

    Pricing Details

    Acquisio

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Acquisio Editions & Modules

    Additional Pricing Details

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $50 per month

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8901
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details

    Likelihood to Renew

    Acquisio

    Acquisio 5.4
    Based on 6 answers
    I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.0
    Based on 372 answers
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Arun C Devan | TrustRadius Reviewer

    Usability

    Acquisio

    Acquisio 6.0
    Based on 2 answers
    The updates they have recently made have been time consuming to keep up with
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.7
    Based on 106 answers
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Lauren Camacci | TrustRadius Reviewer

    Reliability and Availability

    Acquisio

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 50 answers
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Joe Rando | TrustRadius Reviewer

    Performance

    Acquisio

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.9
    Based on 34 answers
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Carah Counts | TrustRadius Reviewer

    Support Rating

    Acquisio

    Acquisio 8.2
    Based on 6 answers
    Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
    Anonymous | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.5
    Based on 168 answers
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    David Pye | TrustRadius Reviewer

    In-Person Training

    Acquisio

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 8 answers
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Carah Counts | TrustRadius Reviewer

    Online Training

    Acquisio

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 26 answers
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Tom Smith | TrustRadius Reviewer

    Implementation Rating

    Acquisio

    Acquisio 8.0
    Based on 4 answers
    They handled it well.
    Tom Bonanno | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 98 answers
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Andrew Driscoll | TrustRadius Reviewer

    Alternatives Considered

    Acquisio

    We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
    Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer

    HubSpot Marketing Hub

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Roshni Rahman | TrustRadius Reviewer

    Scalability

    Acquisio

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 7 answers
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Jessica McCann | TrustRadius Reviewer

    Return on Investment

    Acquisio

    • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
    • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
    • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
    Barry Bartoszek | TrustRadius Reviewer

    HubSpot Marketing Hub

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Heather Robinette, MBA | TrustRadius Reviewer

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