What users are saying about
25 Ratings
3 Ratings
25 Ratings
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Score 6.5 out of 101
3 Ratings
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Score 6.9 out of 101

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Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
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Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
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Feature Rating Comparison

Ad Network Integration

Acquisio
Kwanzoo
6.5
Data Transfer
Acquisio
Kwanzoo
6.0
DSP integration
Acquisio
Kwanzoo
7.0

Ad Campaigns

Acquisio
Kwanzoo
9.0
Ad campaign creation
Acquisio
Kwanzoo
9.0
Ad deployment
Acquisio
Kwanzoo
9.0
Display advertising
Acquisio
Kwanzoo
9.0
Ad display and retargeting segmentation
Acquisio
Kwanzoo
9.0
Sequence targeting
Acquisio
Kwanzoo
9.0

Ad Reporting & Analytics

Acquisio
Kwanzoo
7.5
Ad dashboards
Acquisio
Kwanzoo
10.0
Ad performance reports
Acquisio
Kwanzoo
10.0
Ad conversion tracking
Acquisio
Kwanzoo
9.0
Ad attribution reporting
Acquisio
Kwanzoo
5.0
Cross-channel ad management
Acquisio
Kwanzoo
6.0
Ad forecasting and optimization
Acquisio
Kwanzoo
5.0

Pros

  • Reporting - robust reporting suite that saves hours every week.
  • BBM - manages campaign budgets and optimizes bids.
  • Great customer service.
Melissa Mackey profile photo
  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
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Cons

  • Reporting: Even though this platform is great, there are still some areas for improvement with the UI and some more micro-functionality that most specialist will deem important in the reporting process.
  • Editor: This tool, integrated into the overall platform could be a huge selling feature if there was the ability to make edits offline like other bid management software or if the UI was a little faster and more intuitive to account changes.
  • KPI's: Even though this is a huge plus, there are some micro-management issues in regards to tracking spend throughout the month or other KPI's if a campaign didn't start on the first of the month.
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  • Email campaigns
  • More available training
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
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No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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No score
No answers yet
No answers on this topic

Alternatives Considered

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo
No answers on this topic

Return on Investment

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek profile photo
  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
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Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kwanzoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details