What users are saying about

Acquisio

25 Ratings

Kwanzoo

3 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

Kwanzoo

3 Ratings
Score 6.9 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
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Feature Rating Comparison

Ad Network Integration

Acquisio
Kwanzoo
6.5
Data Transfer
Acquisio
Kwanzoo
6.0
DSP integration
Acquisio
Kwanzoo
7.0

Ad Campaigns

Acquisio
Kwanzoo
9.0
Ad campaign creation
Acquisio
Kwanzoo
9.0
Ad deployment
Acquisio
Kwanzoo
9.0
Display advertising
Acquisio
Kwanzoo
9.0
Ad display and retargeting segmentation
Acquisio
Kwanzoo
9.0
Sequence targeting
Acquisio
Kwanzoo
9.0

Ad Reporting & Analytics

Acquisio
Kwanzoo
7.5
Ad dashboards
Acquisio
Kwanzoo
10.0
Ad performance reports
Acquisio
Kwanzoo
10.0
Ad conversion tracking
Acquisio
Kwanzoo
9.0
Ad attribution reporting
Acquisio
Kwanzoo
5.0
Cross-channel ad management
Acquisio
Kwanzoo
6.0
Ad forecasting and optimization
Acquisio
Kwanzoo
5.0

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
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Cons

  • Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.
David Meindl profile photo
  • Email campaigns
  • More available training
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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No score
No answers yet
No answers on this topic

Alternatives Considered

In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed.
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No answers on this topic

Return on Investment

  • Increased employee efficiency
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  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
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Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kwanzoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details