Acquisio vs TerminalOne OS | TrustRadius

What users are saying about

Score 6.5 out of 10

Based on 25 reviews and ratings

Score 7.8 out of 10

Based on 13 reviews and ratings

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Feature Rating Comparison

Acquisio

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TerminalOne OS

7.2

Collection of first-party data

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8.5

Collection of third-party data

—

5.6

Access to Third-party Data Providers

—

7.5

Acquisio

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TerminalOne OS

5.6

Audience taxonomy

—

6.3

Tag Management

—

7.4

Data Analysis Dashboard

—

3.2

Acquisio

—

TerminalOne OS

8.1

Data Transfer

—

6.6

DSP integration

—

9.7

Acquisio

—

TerminalOne OS

7.5

Campaign Analytics

—

7.7

Audience Analytics

—

7.2

Pros

Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.

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Director Media & Metrics

Sentient InteractiveInsurance, 1001-5000 employees

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Cons

Lack of ability to manage social media ads
Somewhat limited number of visualizations in reports
Slow to add new features and respond to changes in platforms

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

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There should be a little more information on Partner Market Place of how we can best use these partners. There are a few partners who are unknown but are valuable to a few organizational and campaign needs.
Furthermore, there should be a quick response from the sales team. I joined a new company this April and wanted to on-board and start an initial conversation with MediaMath. But got a delayed reply.
MediaMath should organize more events to mix up with partners and know them well face to face and speak/engage with them.

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Director Media & Metrics

Sentient InteractiveInsurance, 1001-5000 employees

View all 6 answers on this topic

Likelihood to Renew

Acquisio5.4

Based on 6 answers

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 11-50 employees

View all 6 answers on this topic

TerminalOne OS7.0

Based on 3 answers

I am very much familiar to this product and it has greater advantage to use if the price is right to adopt at an agency level and work with multiple clients. I don't have to shuffle and negotiate with multiple publishers

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Director Media & Metrics

Sentient InteractiveInsurance, 1001-5000 employees

View all 3 answers on this topic

Usability

Acquisio6.0

Based on 2 answers

The updates they have recently made have been time consuming to keep up with

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

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Support

Acquisio8.2

Based on 3 answers

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

View all 3 answers on this topic

No score

No answers yet

No answers on this topic

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Implementation

Acquisio8.0

Based on 2 answers

I was not part of the initial implementation

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

View all 15 answers on this topic

Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.

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Chief Technology Officer - Board Member

TheMediaTraderBroadcast Media, 11-50 employees

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Return on Investment

Increased employee efficiency
Increased client satisfaction/retention due to the quality of the reports
Greater insight into performance across Google and Bing

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

View all 15 answers on this topic

Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.

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Chief Technology Officer - Board Member

TheMediaTraderBroadcast Media, 11-50 employees

View all 6 answers on this topic

Screenshots

Acquisio

Client Center, view of Key Performance Metrics targets

TerminalOne OS—

Pricing Details

Acquisio

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

TerminalOne OS

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary