What users are saying about

Acquisio<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

25 Ratings

TerminalOne OS

13 Ratings

Acquisio<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.6 out of 101

TerminalOne OS

13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

TerminalOne OS

The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.
Namit Narain profile photo

Feature Rating Comparison

Data Collection

Acquisio
TerminalOne OS
7.2
Collection of first-party data
Acquisio
TerminalOne OS
8.4
Collection of third-party data
Acquisio
TerminalOne OS
5.6
Access to Third-party Data Providers
Acquisio
TerminalOne OS
7.4

Data Classification

Acquisio
TerminalOne OS
5.7
Audience taxonomy
Acquisio
TerminalOne OS
6.3
Tag Management
Acquisio
TerminalOne OS
7.4
Data Analysis Dashboard
Acquisio
TerminalOne OS
3.3

Ad Network Integration

Acquisio
TerminalOne OS
8.0
Data Transfer
Acquisio
TerminalOne OS
6.3
DSP integration
Acquisio
TerminalOne OS
9.7

DMP Analytics

Acquisio
TerminalOne OS
7.4
Campaign Analytics
Acquisio
TerminalOne OS
7.7
Audience Analytics
Acquisio
TerminalOne OS
7.1

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain profile photo

Cons

  • Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.
David Meindl profile photo
  • There should be a little more information on Partner Market Place of how we can best use these partners. There are a few partners who are unknown but are valuable to a few organizational and campaign needs.
  • Furthermore, there should be a quick response from the sales team. I joined a new company this April and wanted to on-board and start an initial conversation with MediaMath. But got a delayed reply.
  • MediaMath should organize more events to mix up with partners and know them well face to face and speak/engage with them.
Namit Narain profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available
TerminalOne OS7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Doubleclick
No photo available
NCC digital, Quantcast, Adobe Marketing Cloud for Display and Marin Software
Namit Narain profile photo

Return on Investment

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier
Emmanuelle Ruscio profile photo
  • Yes, it increases employee efficiency tremendously. Rather going for managed and direct media placements, it gives me an easy access to data and publishers at a wide scale.
  • Its reporting tool is very robust, especially the site transparency platform.
  • Their response time on account troubleshooting is amazing. The way they provide feedback on campaigns and optimization is terrific.
Namit Narain profile photo

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details