Likelihood to Recommend Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
Read full review If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
Read full review Pros Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly. Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually. Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having. Read full review Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience. Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives. Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform. Read full review Cons Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform. Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually. LinkedIn: No LinkedIn integration available Read full review Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back. High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box. Read full review Likelihood to Renew I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Read full review Usability The updates they have recently made have been time consuming to keep up with
Read full review The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
Read full review Support Rating Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Read full review We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
Read full review Implementation Rating They handled it well.
Read full review Alternatives Considered We have started using
Domo since we began using Acquisio and are extremely happy with
Domo . We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of
Domo , unless you specifically need reports with more sources of data, Acquisio is all you really need.
Read full review Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain.
Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
Read full review Return on Investment Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns. Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency. Acquisio's quick customer service responsiveness let us get our questions answered quickly. Read full review None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace. Reet Das Vice President, Global Digital Marketing
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