What users are saying about

Acquisio

25 Ratings

ownerIQ

2 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

ownerIQ

2 Ratings
Score 9.3 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern profile photo

Feature Rating Comparison

Ad Campaigns

Acquisio
ownerIQ
8.5
Ad deployment
Acquisio
ownerIQ
9.0
Display advertising
Acquisio
ownerIQ
9.0
Ad display and retargeting segmentation
Acquisio
ownerIQ
9.0
Sequence targeting
Acquisio
ownerIQ
7.0

Ad Reporting & Analytics

Acquisio
ownerIQ
9.4
Ad performance reports
Acquisio
ownerIQ
7.0
Ad conversion tracking
Acquisio
ownerIQ
10.0
Ad attribution reporting
Acquisio
ownerIQ
10.0
Cross-channel ad management
Acquisio
ownerIQ
10.0
Ad forecasting and optimization
Acquisio
ownerIQ
10.0

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern profile photo

Cons

  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
No photo available
  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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No score
No answers yet
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Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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No score
No answers yet
No answers on this topic

Alternatives Considered

In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed.
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No answers on this topic

Return on Investment

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier
Emmanuelle Ruscio profile photo
  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ownerIQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details