Acquisio vs. PRunderground.com

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 9.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
PRunderground.com
Score 2.0 out of 10
Small Businesses (1-50 employees)
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
$74.99
Per press release distribution
Pricing
AcquisioPRunderground.com
Editions & Modules
No answers on this topic
BAsic
$74.99
Per press release distribution
US National
$419.99
Per press release distribution
Offerings
Pricing Offerings
AcquisioPRunderground.com
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AcquisioPRunderground.com
Small Businesses
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Newswire
Newswire
Score 8.3 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Newswire
Newswire
Score 8.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AcquisioPRunderground.com
Likelihood to Recommend
6.0
(15 ratings)
2.0
(7 ratings)
Likelihood to Renew
5.4
(6 ratings)
-
(0 ratings)
Usability
6.0
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(3 ratings)
9.1
(1 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
AcquisioPRunderground.com
Likelihood to Recommend
Newfold Digital
Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
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PRUnderground
PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune.
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Pros
Newfold Digital
  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
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PRUnderground
  • PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
  • PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
  • PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.
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Cons
Newfold Digital
  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
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PRUnderground
  • PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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PRUnderground
No answers on this topic
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
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PRUnderground
No answers on this topic
Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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PRUnderground
They go beyond what is expected and resolve issues quickly.
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Implementation Rating
Newfold Digital
They handled it well.
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PRUnderground
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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PRUnderground
EIN Newswire PR Newswire All super expensive options that have very little traction in the overall market this day and age, spending more on releases is a bad investment
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
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PRUnderground
  • We are a training company and the press releases have increased enrollments in our classes.
  • They have increased our website traffic.
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ScreenShots

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

PRunderground.com Screenshots

Screenshot of TV website distribution outletsScreenshot of Sample Report Cover