What users are saying about
25 Ratings
51 Ratings
25 Ratings
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Score 6.5 out of 101
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Acquisio

This would not be a good solution for smaller agencies with clients with small ad spends.
No photo available

RavenTools

I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them.
Steve Jones profile photo

Feature Rating Comparison

SEO

Acquisio
RavenTools
6.9
Keyword analysis
Acquisio
RavenTools
7.0
Backlink management
Acquisio
RavenTools
5.3
SERP ranking tracking
Acquisio
RavenTools
5.3
Page grader
Acquisio
RavenTools
7.4
Competitive analysis
Acquisio
RavenTools
7.9
Site audit / diagnostics
Acquisio
RavenTools
7.5
Site recommendations
Acquisio
RavenTools
6.9
Task management
Acquisio
RavenTools
8.0

SEO Channels

Acquisio
RavenTools
6.4
Local SEO
Acquisio
RavenTools
7.0
Social SEO
Acquisio
RavenTools
6.1
Mobile SEO
Acquisio
RavenTools
5.2
Global SEO
Acquisio
RavenTools
7.2

SEO Platform & Account Management

Acquisio
RavenTools
8.5
Multi-domain support
Acquisio
RavenTools
9.0
Integration with web analytics tools
Acquisio
RavenTools
8.1

Pros

Acquisio

  • Reporting - robust reporting suite that saves hours every week.
  • BBM - manages campaign budgets and optimizes bids.
  • Great customer service.
Melissa Mackey profile photo

RavenTools

  • The reporting module allows us to easily customize reports. We can add or remove modules depending on whether the reports are going to be internal or external.
  • Raven allows us to aggregate all of our Analytics, AdWords and social accounts so that we can present a complete Integrated Marketing Report.
  • Raven makes it easy to edit the variables in the reports such as comparisons between time periods, number of items presented in a table, and sort order.
Amy Odhner profile photo

Cons

Acquisio

  • Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.
Tom Bonanno profile photo

RavenTools

  • Raven is not a 1-1 match to the modules in Google Analytics. There are still reports that we get from GA and combine with our RavenTools report.
  • Raven does not retroactively pick up some social data. If you forget to set social tracking up on day one, you're in trouble.
Amy Odhner profile photo

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo

RavenTools

RavenTools 9.0
Based on 16 answers
We will definitely be renewing our use of RavenTools. They've been very helpful in showing us how to get the most out of Raven. They are also very responsive in terms of support tickets and requesting features. Along with the ability to customize modules in the reports are the top 3 reasons we will be renewing
Amy Odhner profile photo

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

RavenTools

RavenTools 7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

Acquisio

Acquisio 8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available

RavenTools

RavenTools 9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

RavenTools

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

I have worked with Adwords, Facebook and Acquisio
No photo available

RavenTools

RavenTools is less expensive than other options such as Moz. While it doesn't offer the same degree of options as other tools, Raven can be a key component of any digital marketing campaign.
Geoffrey Hoesch profile photo

Return on Investment

Acquisio

  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Tom Bonanno profile photo

RavenTools

  • RavenTools helps us keep out clients in the loop, delivering concrete reporting that our clients can understand. Because of this, clients feel confident in our professional abilities and are much more likely to remain clients.
Geoffrey Hoesch profile photo

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

RavenTools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison