What users are saying about
25 Ratings
8 Ratings
25 Ratings
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Score 6.8 out of 100
8 Ratings
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Score 9 out of 100

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl | TrustRadius Reviewer

ReachLocal

ReachLocal is well suited for business owners that are heavily based on the internet. It is possibly less appropriate for general contractors that do larger scale work that is based on bids or history of business.
Josh Stanek | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acquisio
ReachLocal
8.7
Dynamic content
Acquisio
ReachLocal
9.1
Landing pages
Acquisio
ReachLocal
8.5
A/B testing
Acquisio
ReachLocal
8.2
Mobile optimization
Acquisio
ReachLocal
8.3
Email deliverability reporting
Acquisio
ReachLocal
9.1
List management
Acquisio
ReachLocal
9.1

Lead Management

Acquisio
ReachLocal
8.9
Lead nurturing
Acquisio
ReachLocal
8.8
Lead scoring and grading
Acquisio
ReachLocal
9.1
Data quality management
Acquisio
ReachLocal
9.1
Automated sales alerts and tasks
Acquisio
ReachLocal
8.8

Social Media Marketing

Acquisio
ReachLocal
9.1
Social sharing and campaigns
Acquisio
ReachLocal
9.1
Social profile integration
Acquisio
ReachLocal
9.1

Reporting & Analytics

Acquisio
ReachLocal
8.5
Dashboards
Acquisio
ReachLocal
8.5
Standard reports
Acquisio
ReachLocal
8.8
Custom reports
Acquisio
ReachLocal
8.2

Platform & Infrastructure

Acquisio
ReachLocal
7.5
Customizability
Acquisio
ReachLocal
7.5

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Anonymous | TrustRadius Reviewer

ReachLocal

  • Reach Edge Platform - capturing leads
  • Website - we get compliments on it all the time. Easy to use and edit.
  • Staff is great. Very friendly and always looking out for our best interest.
Jordan Brimley | TrustRadius Reviewer

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio | TrustRadius Reviewer

ReachLocal

  • Quicker turn-around times.
  • More tailored dashboard reporting vs. template.
Matt Wright | TrustRadius Reviewer

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Anonymous | TrustRadius Reviewer

ReachLocal

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
Anonymous | TrustRadius Reviewer

ReachLocal

No score
No answers yet
No answers on this topic

Support Rating

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Anonymous | TrustRadius Reviewer

ReachLocal

No score
No answers yet
No answers on this topic

Implementation Rating

Acquisio

Acquisio 8.0
Based on 2 answers
They handled it well.
Tom Bonanno | TrustRadius Reviewer

ReachLocal

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer

ReachLocal

There are other vendors trying to sell their products. We have maintained business with ReachLocal due to their great customer service.
Marion Aldana | TrustRadius Reviewer

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek | TrustRadius Reviewer

ReachLocal

  • Lead conversion so I can stay on top of leads coming through the pipeline.
  • Increased sales with adjustments to web design and functionality and increased brand awareness.
Josh Stanek | TrustRadius Reviewer

Screenshots

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ReachLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquisio
6.0
ReachLocal
8.5

Likelihood to Renew

Acquisio
5.4
ReachLocal

Usability

Acquisio
6.0
ReachLocal

Support Rating

Acquisio
8.2
ReachLocal

Implementation Rating

Acquisio
8.0
ReachLocal

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