What users are saying about

Acquisio

25 Ratings

ReachLocal

7 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

ReachLocal

7 Ratings
Score 5.2 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

ReachLocal

ReachLocal is well suited for business owners that are heavily based on the internet. It is possibly less appropriate for general contractors that do larger scale work that is based on bids or history of business.
Josh Stanek profile photo

Feature Rating Comparison

Email & Online Marketing

Acquisio
ReachLocal
8.7
Dynamic content
Acquisio
ReachLocal
9.1
Landing pages
Acquisio
ReachLocal
8.5
A/B testing
Acquisio
ReachLocal
8.2
Mobile optimization
Acquisio
ReachLocal
8.3
Email deliverability
Acquisio
ReachLocal
9.1
List management
Acquisio
ReachLocal
9.1

Lead Management

Acquisio
ReachLocal
8.9
Lead nurturing
Acquisio
ReachLocal
8.8
Lead scoring and grading
Acquisio
ReachLocal
9.1
Data quality management
Acquisio
ReachLocal
9.1
Automated sales alerts and tasks
Acquisio
ReachLocal
8.8

Social Media Marketing

Acquisio
ReachLocal
9.1
Social sharing and campaigns
Acquisio
ReachLocal
9.1
Social profile integration
Acquisio
ReachLocal
9.1

Reporting & Analytics

Acquisio
ReachLocal
8.5
Dashboards
Acquisio
ReachLocal
8.5
Standard reports
Acquisio
ReachLocal
8.8
Custom reports
Acquisio
ReachLocal
8.2

Platform & Infrastructure

Acquisio
ReachLocal
7.5
Customizability
Acquisio
ReachLocal
7.5

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • Reach Edge Platform - capturing leads
  • Website - we get compliments on it all the time. Easy to use and edit.
  • Staff is great. Very friendly and always looking out for our best interest.
Jordan Brimley profile photo

Cons

  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.
Melissa Mackey profile photo
  • The Reach Edge platform is great, but they called us and told us they are improving it. Certain things that we didn't use on it. They are taking those items off and adding more items that we want to see in the program.
Jordan Brimley profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
No photo available
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Melissa Mackey profile photo
I have used ReachLocal for years. I stay with ReachLocal because of representation like Emily Parker
Matt Wright profile photo

Return on Investment

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Melissa Mackey profile photo
  • Lead conversion so I can stay on top of leads coming through the pipeline.
  • Increased sales with adjustments to web design and functionality and increased brand awareness.
Josh Stanek profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ReachLocal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details