What users are saying about
25 Ratings
7 Ratings
25 Ratings
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Score 6.5 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.2 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

ReachLocal

ReachLocal is well suited for business owners that are heavily based on the internet. It is possibly less appropriate for general contractors that do larger scale work that is based on bids or history of business.
Josh Stanek profile photo

Feature Rating Comparison

Email & Online Marketing

Acquisio
ReachLocal
8.7
Dynamic content
Acquisio
ReachLocal
9.1
Landing pages
Acquisio
ReachLocal
8.5
A/B testing
Acquisio
ReachLocal
8.2
Mobile optimization
Acquisio
ReachLocal
8.3
Email deliverability
Acquisio
ReachLocal
9.1
List management
Acquisio
ReachLocal
9.1

Lead Management

Acquisio
ReachLocal
8.9
Lead nurturing
Acquisio
ReachLocal
8.8
Lead scoring and grading
Acquisio
ReachLocal
9.1
Data quality management
Acquisio
ReachLocal
9.1
Automated sales alerts and tasks
Acquisio
ReachLocal
8.8

Social Media Marketing

Acquisio
ReachLocal
9.1
Social sharing and campaigns
Acquisio
ReachLocal
9.1
Social profile integration
Acquisio
ReachLocal
9.1

Reporting & Analytics

Acquisio
ReachLocal
8.5
Dashboards
Acquisio
ReachLocal
8.5
Standard reports
Acquisio
ReachLocal
8.8
Custom reports
Acquisio
ReachLocal
8.2

Platform & Infrastructure

Acquisio
ReachLocal
7.5
Customizability
Acquisio
ReachLocal
7.5

Pros

  • Our list of campaigns was massive and our team was small, so we found that Acquisio helped us streamline much of the tedious work.
  • Another reason (and probably the most important) for picking up Acquisio was for the reporting features: fast, easy, and looks great.
  • Another strength for Acquisio is working together with your team and having the queue of changes to go through a single point to avoid massive mistakes.
Cory Torrella profile photo
  • Maintain social presence on our ReachCast page.
  • Ensure we are aware of our online reputation on a weekly basis.
  • Provides key business indicators and dashboard reports.
Matt Wright profile photo

Cons

  • The data is very often wrong.
  • The data is slow to update.
  • They often experience technical issues, which makes us never want to use their internal tracking system.
Amanda West-Bookwalter profile photo
  • Quicker turn-around times.
  • More tailored dashboard reporting vs. template.
Matt Wright profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
The price restraints makes other platforms out of reach.
Amanda West-Bookwalter profile photo
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Doubleclick
No photo available
I have used ReachLocal for years. I stay with ReachLocal because of representation like Emily Parker
Matt Wright profile photo

Return on Investment

  • Increase efficiency of managing accounts
  • Saves time on reporting
  • Makes budget management easier
Emmanuelle Ruscio profile photo
  • Increased employee efficiency
  • Better customer service
  • Increased quality of tracking ROI
Matt Wright profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ReachLocal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details