Acquisio vs. LocaliQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 9.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
LocaliQ
Score 3.3 out of 10
N/A
LocaliQ from Gannett presents a suite of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses, with email, display advertising, local directory management, SEO business website, and social media marketing. In addition, LocaliQ offers a marketing plan for small business owners who desire a hands-off approach to marketing.N/A
Pricing
AcquisioLocaliQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioLocaliQ
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Features
AcquisioLocaliQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
7.6
11 Ratings
1% below category average
WYSIWYG email editor00 Ratings7.34 Ratings
Dynamic content00 Ratings6.69 Ratings
Ability to test dynamic content00 Ratings8.02 Ratings
Landing pages00 Ratings6.68 Ratings
A/B testing00 Ratings8.06 Ratings
Mobile optimization00 Ratings7.311 Ratings
Email deliverability reporting00 Ratings9.06 Ratings
List management00 Ratings7.17 Ratings
Triggered drip sequences00 Ratings8.63 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
7.5
10 Ratings
4% above category average
Lead nurturing automation00 Ratings7.110 Ratings
Lead scoring and grading00 Ratings6.69 Ratings
Data quality management00 Ratings7.58 Ratings
Automated sales alerts and tasks00 Ratings9.08 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
7.8
3 Ratings
5% below category average
Calendaring00 Ratings9.52 Ratings
Event/webinar marketing00 Ratings6.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
7.8
10 Ratings
8% above category average
Social sharing and campaigns00 Ratings8.19 Ratings
Social profile integration00 Ratings7.59 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
7.6
12 Ratings
5% above category average
Dashboards00 Ratings8.412 Ratings
Standard reports00 Ratings8.511 Ratings
Custom reports00 Ratings5.78 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquisio
-
Ratings
LocaliQ
9.0
6 Ratings
23% above category average
Customizability00 Ratings9.06 Ratings
Best Alternatives
AcquisioLocaliQ
Small Businesses
Serpstat
Serpstat
Score 9.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AcquisioLocaliQ
Likelihood to Recommend
6.0
(15 ratings)
3.3
(13 ratings)
Likelihood to Renew
5.4
(6 ratings)
-
(0 ratings)
Usability
6.0
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(3 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
AcquisioLocaliQ
Likelihood to Recommend
Newfold Digital
Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
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Gannett
ReachLocal is a trustworthy agency for smaller-scale multifamily buildings that can do the basics of website management, SEO, and advertising on Facebook or Google. I think they provide a solid product but do not get into the nitty-gritty advanced features that create value for clients that want to stick out.
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Pros
Newfold Digital
  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
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Gannett
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
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Cons
Newfold Digital
  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
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Gannett
  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Gannett
No answers on this topic
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
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Gannett
No answers on this topic
Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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Gannett
No answers on this topic
Implementation Rating
Newfold Digital
They handled it well.
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Gannett
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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Gannett
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits to existing content. I will say that I find MailChimp's aesthetic and deliverability to be leaps and bounds ahead of ThriveHive, and so I was unable to cut my account with MailChimp. I still use it for large email newsletters while using ThriveHive's email client for shorter, more targeted marketing efforts for segmented lists.
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
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Gannett
  • I think one of the most important lessons learned so far, is to really have a very clear idea of who your customers/clients are, and who you want them to be.
  • My website is now in its second iteration. Completely different focus from the 1st iteration. My first website was producing "hits" but not producing leads. The experience gained from this attempt lead to my new website, which is now doing the job that a website is intended to do, creating leads. Often, failure is the stepping stone to success. There is no doubt that the level of clientele that my new website is generating is worth every penny that I have spent with ThriveHive.
  • Building a successful business takes time, and a good understanding of your customers/clients. The people at ThriveHive are good at helping you figure this out.
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ScreenShots

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets

LocaliQ Screenshots

Screenshot of LocaliQ message centerScreenshot of The Marketing Dashboard provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard for free with purchase of any other products. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology, which include expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with low cost or premium options.