Acquisio vs. ReachLocal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 8.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
ReachLocal
Score 7.0 out of 10
N/A
ReachLocal is an all-in-one digital marketing system designed for SMBs. The ReachLocal online marketing suite includes solutions for: search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), lead conversion (ReachEdge™) and assisted chat service (TotalLiveChat™).N/A
Pricing
AcquisioReachLocal
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioReachLocal
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
Features
AcquisioReachLocal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquisio
-
Ratings
ReachLocal
7.4
6 Ratings
Dynamic content00 Ratings6.05 Ratings
Landing pages00 Ratings6.54 Ratings
A/B testing00 Ratings8.03 Ratings
Mobile optimization00 Ratings7.06 Ratings
Email deliverability reporting00 Ratings9.12 Ratings
List management00 Ratings8.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acquisio
-
Ratings
ReachLocal
7.5
6 Ratings
Lead nurturing00 Ratings7.06 Ratings
Lead scoring and grading00 Ratings6.55 Ratings
Data quality management00 Ratings7.55 Ratings
Automated sales alerts and tasks00 Ratings9.05 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acquisio
-
Ratings
ReachLocal
7.8
5 Ratings
Social sharing and campaigns00 Ratings8.05 Ratings
Social profile integration00 Ratings7.55 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
ReachLocal
7.3
6 Ratings
Dashboards00 Ratings8.06 Ratings
Standard reports00 Ratings8.56 Ratings
Custom reports00 Ratings5.56 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquisio
-
Ratings
ReachLocal
9.0
4 Ratings
Customizability00 Ratings9.04 Ratings
User Ratings
AcquisioReachLocal
Likelihood to Recommend
8.0
(16 ratings)
7.0
(6 ratings)
Likelihood to Renew
5.4
(6 ratings)
-
(0 ratings)
Usability
6.0
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(4 ratings)
-
(0 ratings)
User Testimonials
AcquisioReachLocal
Likelihood to Recommend
Newfold Digital
Acquisio recommends using promotion intelligently to accomplish your goals because it is a critical component of achieving them. It is a wonderful platform for advertising and marketing your business in various ways to attract a large number of people. Excellent for scaling your staff and managing multiple SEM campaigns. That's why I recommend Acquisio definitely for your business.
Read full review
ReachLocal
ReachLocal is a trustworthy agency for smaller-scale multifamily buildings that can do the basics of website management, SEO, and advertising on Facebook or Google. I think they provide a solid product but do not get into the nitty-gritty advanced features that create value for clients that want to stick out.
Read full review
Pros
Newfold Digital
  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
Read full review
ReachLocal
  • Manages all your digital ads - google adwords, linkedin ads, SEO, SEM
  • Enable you setup automated marketing campaign and dashboard
  • Manages your website
  • The account executive was super helpful and readily available
Read full review
Cons
Newfold Digital
  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
Read full review
ReachLocal
  • As a business owner you always want things done right now so speed could be improved on follow up.
  • Quicker adjustments on web design so a small business owner can make adjustments daily that aren't rocket science.
Read full review
Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Read full review
ReachLocal
No answers on this topic
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
Read full review
ReachLocal
No answers on this topic
Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Read full review
ReachLocal
No answers on this topic
Implementation Rating
Newfold Digital
They handled it well.
Read full review
ReachLocal
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Read full review
ReachLocal
We looked at other websites and other products. But with every other program you had to put the customers information in. This one allows all the users information to be put in the system automatically because the customer puts it on our website which allows us to see everything in one place.
Read full review
Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Read full review
ReachLocal
  • It helps save a lot of time through automated campaign
  • Dashboards and custom reports helps you stay on top of the numbers
Read full review