Acquisio vs RollWorks | TrustRadius

What users are saying about

Score 6.8 out of 10

Based on 25 reviews and ratings

Score 9.8 out of 10

Based on 3 reviews and ratings

Pros

Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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Reports & dashboards are very robust
Straightforward & easy to use interface
Responsive & flexible customer support

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Director of Lifecycle Marketing

FullContact Inc.Computer Software, 201-500 employees

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Cons

Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
LinkedIn: No LinkedIn integration available

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Emmanuelle Ruscio

Campaign Manager

Planning MédiaMarketing and Advertising, 1-10 employees

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It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
They should be able to dig deeper into Salesforce reports within this platform.

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Territory Sales Manager

AltriaConsumer Goods, 5001-10,000 employees

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Likelihood to Renew

Acquisio 5.4

Based on 6 answers

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Acquisio 6.0

Based on 2 answers

The updates they have recently made have been time consuming to keep up with

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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RollWorks 10.0

Based on 1 answer

Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.

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Territory Sales Manager

AltriaConsumer Goods, 5001-10,000 employees

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Support Rating

Acquisio 8.2

Based on 3 answers

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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RollWorks 10.0

Based on 1 answer

The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.

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Territory Sales Manager

AltriaConsumer Goods, 5001-10,000 employees

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Implementation Rating

Acquisio 8.0

Based on 2 answers

They handled it well.

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SEM Manager

Manning AdvertisingAutomotive, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

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We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.

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Director of Lifecycle Marketing

FullContact Inc.Computer Software, 201-500 employees

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Return on Investment

Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
Acquisio's quick customer service responsiveness let us get our questions answered quickly.

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Barry Bartoszek

Display Specialist

iProspectMarketing and Advertising, 11-50 employees

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We're able to closely target key accounts, saving from wasted spend
RollWorks has been key for getting in front of key contacts

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Director of Lifecycle Marketing

FullContact Inc.Computer Software, 201-500 employees

View all 2 answers on this topic

Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

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