What users are saying about
25 Ratings
25 Ratings
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Score 6.5 out of 101
6 Ratings
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Score 9.4 out of 101

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Likelihood to Recommend

Acquisio

This would not be a good solution for smaller agencies with clients with small ad spends.
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Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
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Feature Rating Comparison

Ad Network Integration

Acquisio
Rubicon Project
10.0
Data Transfer
Acquisio
Rubicon Project
10.0
DSP integration
Acquisio
Rubicon Project
10.0

Ad Campaigns

Acquisio
Rubicon Project
5.0
Ad campaign creation
Acquisio
Rubicon Project
5.0
Ad deployment
Acquisio
Rubicon Project
4.0
Display advertising
Acquisio
Rubicon Project
10.0
Ad display and retargeting segmentation
Acquisio
Rubicon Project
3.0
Sequence targeting
Acquisio
Rubicon Project
3.0

Ad Reporting & Analytics

Acquisio
Rubicon Project
9.0
Ad dashboards
Acquisio
Rubicon Project
9.0
Ad performance reports
Acquisio
Rubicon Project
9.0
Ad conversion tracking
Acquisio
Rubicon Project
9.0
Cross-channel ad management
Acquisio
Rubicon Project
9.0

Pros

  • The Workbench does a good job of allowing you to monitor and make changes to your accounts, usually more quickly than AdWords.
  • The Performance tab of BBM allows you to quickly monitor the budget pacing for all your accounts.
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  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons

  • Reporting: Even though this platform is great, there are still some areas for improvement with the UI and some more micro-functionality that most specialist will deem important in the reporting process.
  • Editor: This tool, integrated into the overall platform could be a huge selling feature if there was the ability to make edits offline like other bid management software or if the UI was a little faster and more intuitive to account changes.
  • KPI's: Even though this is a huge plus, there are some micro-management issues in regards to tracking spend throughout the month or other KPI's if a campaign didn't start on the first of the month.
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  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
The price restraints makes other platforms out of reach.
Amanda West-Bookwalter profile photo
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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No score
No answers yet
No answers on this topic

Alternatives Considered

Doubleclick
No photo available
Rubicon had superior client services and monetization techniques.
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Return on Investment

  • Improving the time of reporting
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  • ROI has been incredibly positive.
  • No negative impacts to our business.
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Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Rubicon Project

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details