What users are saying about

Acquisio

25 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

Rubicon Project

6 Ratings
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

Acquisio

This would not be a good solution for smaller agencies with clients with small ad spends.
No photo available

Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
No photo available

Feature Rating Comparison

Ad Network Integration

Acquisio
Rubicon Project
10.0
Data Transfer
Acquisio
Rubicon Project
10.0
DSP integration
Acquisio
Rubicon Project
10.0

Ad Campaigns

Acquisio
Rubicon Project
5.0
Ad campaign creation
Acquisio
Rubicon Project
5.0
Ad deployment
Acquisio
Rubicon Project
4.0
Display advertising
Acquisio
Rubicon Project
10.0
Ad display and retargeting segmentation
Acquisio
Rubicon Project
3.0
Sequence targeting
Acquisio
Rubicon Project
3.0

Ad Reporting & Analytics

Acquisio
Rubicon Project
9.0
Ad dashboards
Acquisio
Rubicon Project
9.0
Ad performance reports
Acquisio
Rubicon Project
9.0
Ad conversion tracking
Acquisio
Rubicon Project
9.0
Cross-channel ad management
Acquisio
Rubicon Project
9.0

Pros

  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
Ben Hopper | Digital Marketing Specialist profile photo
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
No photo available

Cons

  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Ben Hopper | Digital Marketing Specialist profile photo
  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
No photo available

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo
Rubicon had superior client services and monetization techniques.
No photo available

Return on Investment

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek profile photo
  • ROI has been incredibly positive.
  • No negative impacts to our business.
No photo available

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Rubicon Project

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details