Acquisio vs. Sojern RevDirect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 8.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
Sojern RevDirect
Score 9.0 out of 10
N/A
Sojern’s RevDirect™is a risk-free, pay-for-performance direct demand marketing solution for independent hotel marketers. Engaging with prospective guests as they quickly navigate across websites, digital channels, and devices to plan and book their travel is an increasingly complex challenge, which Sojern is aiming to solve with its RevDirect solution. You can customize your display campaign to include Facebook, Instagram, Search, and more, and place your property in front of in-market…N/A
Pricing
AcquisioSojern RevDirect
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioSojern RevDirect
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AcquisioSojern RevDirect
Top Pros
Top Cons
Features
AcquisioSojern RevDirect
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Acquisio
-
Ratings
Sojern RevDirect
8.3
1 Ratings
Ad campaign creation00 Ratings8.01 Ratings
Ad deployment00 Ratings8.01 Ratings
Display advertising00 Ratings8.01 Ratings
Ad display and retargeting segmentation00 Ratings9.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
Sojern RevDirect
10.0
1 Ratings
Ad dashboards00 Ratings10.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
User Ratings
AcquisioSojern RevDirect
Likelihood to Recommend
8.0
(16 ratings)
10.0
(1 ratings)
Likelihood to Renew
5.4
(6 ratings)
-
(0 ratings)
Usability
6.0
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(4 ratings)
-
(0 ratings)
User Testimonials
AcquisioSojern RevDirect
Likelihood to Recommend
Newfold Digital
Acquisio recommends using promotion intelligently to accomplish your goals because it is a critical component of achieving them. It is a wonderful platform for advertising and marketing your business in various ways to attract a large number of people. Excellent for scaling your staff and managing multiple SEM campaigns. That's why I recommend Acquisio definitely for your business.
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Sojern
Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
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Pros
Newfold Digital
  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
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Sojern
  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
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Cons
Newfold Digital
  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
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Sojern
  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Sojern
No answers on this topic
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
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Sojern
No answers on this topic
Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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Sojern
No answers on this topic
Implementation Rating
Newfold Digital
They handled it well.
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Sojern
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
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Sojern
Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
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Sojern
  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
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