What users are saying about
25 Ratings

Sprinklr

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106 Ratings
25 Ratings
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Score 6.5 out of 101

Sprinklr

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106 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Acquisio

How many accounts is your team handling? How important is reporting to your clients? If you're handling a large volume of accounts and attractive reporting is extremely important, then I highly recommend Acquisio. The smaller your team and fewer your clients, the less I would recommend Acquisio.
Cory Torrella profile photo

Sprinklr

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Listening/monitoring

Acquisio
Sprinklr
7.2
Boolean keyword searches
Acquisio
Sprinklr
7.7
Filtering out noise/spam
Acquisio
Sprinklr
6.5
Sentiment analysis
Acquisio
Sprinklr
6.2
Broad channel coverage
Acquisio
Sprinklr
8.3

Publishing

Acquisio
Sprinklr
7.5
Content planning and scheduling
Acquisio
Sprinklr
8.5
Audience targeting
Acquisio
Sprinklr
6.8
Content optimization
Acquisio
Sprinklr
7.5
Workflow management
Acquisio
Sprinklr
7.4

Engagement

Acquisio
Sprinklr
8.2
Automated routing and prioritization
Acquisio
Sprinklr
7.7
Customer interaction histories
Acquisio
Sprinklr
8.3
Bulk actions
Acquisio
Sprinklr
8.5

Marketing

Acquisio
Sprinklr
7.1
Lead generation
Acquisio
Sprinklr
7.2
Content marketing
Acquisio
Sprinklr
8.1
Paid media management
Acquisio
Sprinklr
6.2
Campaigns and promotions
Acquisio
Sprinklr
6.8

Channel coverage/integration

Acquisio
Sprinklr
8.1
Twitter
Acquisio
Sprinklr
9.4
Facebook
Acquisio
Sprinklr
8.8
LinkedIn
Acquisio
Sprinklr
8.7
Google+
Acquisio
Sprinklr
8.6
Instagram
Acquisio
Sprinklr
8.0
Pinterest
Acquisio
Sprinklr
6.7
YouTube
Acquisio
Sprinklr
6.5

Reporting/analytics

Acquisio
Sprinklr
8.3
Campaign success analytics
Acquisio
Sprinklr
9.0
Real-time tracking
Acquisio
Sprinklr
8.1
Competitor analysis
Acquisio
Sprinklr
7.8

Account management

Acquisio
Sprinklr
7.3
Role-based user permissions & privileges
Acquisio
Sprinklr
8.2
Mobile access
Acquisio
Sprinklr
6.4

Pros

  • Automated Rules: Acquisio allows the use and creation of rule based automation to perform tasks based on what you've outlined.
  • KPI's: Within the platform, there is the ability to track spend or other important KPI's throughout the month and see the on-track progress being made.
  • Reporting: The reporting system allows for automated reporting, so an account specialist does not have to spend time every reporting period recreating the same report. The flexibility of date ranges and data points is very helpful in building data driven reporting.
No photo available
  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian profile photo

Cons

  • We had some really deep issues with incorrect data in our reports about a year ago - data just wasn't coming into the platform correctly.
  • We recently could not export any of our reports because we had updated to the latest version of Flash - we actually had to uninstall Flash and reinstall an older version. This issue has yet to be resolved after two months.
  • We have had syncing issues many times, and we still need to manually sync each campaign every month before the data matches the actual results in Google.
  • Recent updates to Acquisio and the new reporting did not carry over our old reports into the new layout - recreating the old reports in the new layout is/was time consuming.
No photo available
  • Training - (This was a strength as well) as an opportunity, in the future I would like to see a well published and regular training program because we tend to turn social employees rather quickly
No photo available

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
No photo available
Sprinklr8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Sprinklr8.0
Based on 6 answers
Consistency, easy UI, clearly defined areas (menus)
Sonja Broze profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr9.1
Based on 5 answers
I don't recall any downtime, though bugs in its ability to collect data or present data were somewhat common.
No photo available

Performance

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo
I think that Sprinklr is strongest in analytics and community management - however - the interface of the other platforms I have used is more friendly and other colleagues have a harder time with navigating the Sprinklr platform
Kelcey Zacarese profile photo

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Tom Bonanno profile photo
  • Reputation Management
  • Brand Awareness
No photo available

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Acquisio More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information