What users are saying about

Acquisio

25 Ratings

Sprinklr

Top Rated
102 Ratings

Acquisio

25 Ratings
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Score 6.6 out of 101

Sprinklr

Top Rated
102 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Sprinklr

Sprinklr is a great tool for any company desiring a consumer centric solution. From my experience, Sprinklr appears to be especially well suited for big global brands with large teams. Sprinklr does not seem to be cost effective for smaller businesses or teams, but I may be wrong. It could depend on how a company, of any size, utilizes it. If the tools solve problems and support a company's growth and goals, I can see how the investment could be justified
Rebecca Ruck profile photo

Feature Rating Comparison

Listening/monitoring

Acquisio
Sprinklr
7.3
Boolean keyword searches
Acquisio
Sprinklr
7.9
Filtering out noise/spam
Acquisio
Sprinklr
6.0
Sentiment analysis
Acquisio
Sprinklr
6.3
Broad channel coverage
Acquisio
Sprinklr
8.9

Publishing

Acquisio
Sprinklr
7.5
Content planning and scheduling
Acquisio
Sprinklr
8.7
Audience targeting
Acquisio
Sprinklr
6.6
Content optimization
Acquisio
Sprinklr
7.5
Workflow management
Acquisio
Sprinklr
7.2

Engagement

Acquisio
Sprinklr
8.1
Automated routing and prioritization
Acquisio
Sprinklr
7.6
Customer interaction histories
Acquisio
Sprinklr
8.5
Bulk actions
Acquisio
Sprinklr
8.2

Marketing

Acquisio
Sprinklr
7.0
Lead generation
Acquisio
Sprinklr
6.4
Content marketing
Acquisio
Sprinklr
7.8
Paid media management
Acquisio
Sprinklr
6.5
Campaigns and promotions
Acquisio
Sprinklr
7.3

Channel coverage/integration

Acquisio
Sprinklr
7.8
Twitter
Acquisio
Sprinklr
9.2
Facebook
Acquisio
Sprinklr
8.4
LinkedIn
Acquisio
Sprinklr
8.5
Google+
Acquisio
Sprinklr
8.6
Instagram
Acquisio
Sprinklr
7.6
Pinterest
Acquisio
Sprinklr
6.5
YouTube
Acquisio
Sprinklr
5.7

Reporting/analytics

Acquisio
Sprinklr
8.3
Campaign success analytics
Acquisio
Sprinklr
8.9
Real-time tracking
Acquisio
Sprinklr
8.0
Competitor analysis
Acquisio
Sprinklr
8.0

Account management

Acquisio
Sprinklr
7.4
Role-based user permissions & privileges
Acquisio
Sprinklr
8.2
Mobile access
Acquisio
Sprinklr
6.6

Pros

  • The Workbench does a good job of allowing you to monitor and make changes to your accounts, usually more quickly than AdWords.
  • The Performance tab of BBM allows you to quickly monitor the budget pacing for all your accounts.
No photo available
  • Asset planning and content management that allows for optimizing, tagging, and scheduling of compliant posts to multiple social networks.
  • Centralized reporting and metrics of social network data.
  • Online community listening and engagement.
  • Real-time communications.
  • Brand monitoring and reputation management.
  • Automation functions that allow businesses to efficiently route operations and minimize manual tasks.
  • Mobile app allows you and your team to manage your company's online presence 24/7 from anywhere.
Rebecca Ruck profile photo

Cons

  • Reporting: Even though this platform is great, there are still some areas for improvement with the UI and some more micro-functionality that most specialist will deem important in the reporting process.
  • Editor: This tool, integrated into the overall platform could be a huge selling feature if there was the ability to make edits offline like other bid management software or if the UI was a little faster and more intuitive to account changes.
  • KPI's: Even though this is a huge plus, there are some micro-management issues in regards to tracking spend throughout the month or other KPI's if a campaign didn't start on the first of the month.
No photo available
  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.
Rebecca Ruck profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.
No photo available
Sprinklr8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Sprinklr8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo
We looked at a dozen and the shortlist ended with Spredfast and Sprinklr. Chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Acquisio has helped us to improve relationships with our PPC clients.
  • The customizable reports have helped our consultants gain better insight into how to help their clients as well.
  • The standards we were able to reach using this platform have enabled us to be the top provider in our market.
No photo available
  • Our governance process is now >80% compliant with branded URL shortening, link tracking code and overall compliance.
No photo available

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Acquisio More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information