What users are saying about
25 Ratings
6 Ratings
25 Ratings
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Score 6.5 out of 101
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.5 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.
Emmanuelle Ruscio profile photo

StackAdapt

If you have limited budgets, StackAdapt is not one I’d recommend. They have minimum spends for campaigns set to maximize conversions. Make sure you keep an eye on the custom audience segments to have topics removed that are not relevant to your campaign.
Megan Schutz profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
StackAdapt
8.6
Data Transfer
Acquisio
StackAdapt
7.6
DSP integration
Acquisio
StackAdapt
9.7

Ad Campaigns

Acquisio
StackAdapt
8.8
Ad campaign creation
Acquisio
StackAdapt
9.3
Ad deployment
Acquisio
StackAdapt
9.3
Display advertising
Acquisio
StackAdapt
8.4
Ad display and retargeting segmentation
Acquisio
StackAdapt
9.0
Sequence targeting
Acquisio
StackAdapt
8.0

Ad Reporting & Analytics

Acquisio
StackAdapt
8.4
Ad dashboards
Acquisio
StackAdapt
8.7
Ad performance reports
Acquisio
StackAdapt
8.7
Ad conversion tracking
Acquisio
StackAdapt
8.4
Ad attribution reporting
Acquisio
StackAdapt
8.7
Cross-channel ad management
Acquisio
StackAdapt
8.0
Ad forecasting and optimization
Acquisio
StackAdapt
8.0

Pros

  • The Workbench does a good job of allowing you to monitor and make changes to your accounts, usually more quickly than AdWords.
  • The Performance tab of BBM allows you to quickly monitor the budget pacing for all your accounts.
No photo available
  • Outstanding customer service - highly responsive.
  • Open to customer innovation - we have submitted multiple feature suggestions and seen them implemented - even new lines of business.
  • Simple to use interface - anyone comfortable with modern SaaS apps will have no problem using it.
Christopher Penn profile photo

Cons

  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Ben Hopper | Digital Marketing Specialist profile photo
  • Lack of highly refined targeting for job titles and geographies
  • No list-based retargeting
  • No option to hit specific domains individually without jerryrigging it
Christopher Penn profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available
StackAdapt10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist profile photo
StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.
Christopher Penn profile photo

Return on Investment

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Melissa Mackey profile photo
  • StackAdapt has had such a positive impact on our overall business objectives because it provides quality traffic to our clients' websites, promoting the content that internet users want these days.
Kristy Mihill profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

StackAdapt

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details