Acquisio vs StackAdapt

Acquisio

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.

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Emmanuelle Ruscio

Campaign Manager

Planning MédiaMarketing and Advertising, 1-10 employees

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StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Feature Rating Comparison

Acquisio

—

StackAdapt

9.7

Data Transfer

—

9.3

DSP integration

—

10.0

Acquisio

—

StackAdapt

8.7

Ad campaign creation

—

9.0

Ad deployment

—

9.0

Display advertising

—

9.0

Ad display and retargeting segmentation

—

9.3

Sequence targeting

—

7.0

Acquisio

—

StackAdapt

8.7

Ad dashboards

—

8.7

Ad performance reports

—

8.3

Ad conversion tracking

—

8.7

Ad attribution reporting

—

9.0

Ad forecasting and optimization

—

8.7

Pros

The Workbench does a good job of allowing you to monitor and make changes to your accounts, usually more quickly than AdWords.
The Performance tab of BBM allows you to quickly monitor the budget pacing for all your accounts.

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Verified User

Employee in Marketing

Automotive Company, 51-200 employees

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StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Cons

Lack of ability to manage social media ads
Somewhat limited number of visualizations in reports
Slow to add new features and respond to changes in platforms

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

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Lack of highly refined targeting for job titles and geographies
No list-based retargeting
No option to hit specific domains individually without jerryrigging it

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Christopher Penn

Co-Founder and Chief Innovator

Trust InsightsResearch, 1-10 employees

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Likelihood to Renew

Acquisio5.4

Based on 6 answers

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 11-50 employees

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No score

No answers yet

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Usability

Acquisio6.0

Based on 2 answers

The updates they have recently made have been time consuming to keep up with

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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No score

No answers yet

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Support

Acquisio8.2

Based on 3 answers

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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No score

No answers yet

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Implementation

Acquisio8.0

Based on 2 answers

I was not part of the initial implementation

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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No score

No answers yet

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Alternatives Considered

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.

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Tom Bonanno

SEM Manager

Manning AdvertisingAutomotive, 1-10 employees

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StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.

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Christopher Penn

Co-Founder and Chief Innovator

Trust InsightsResearch, 1-10 employees

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Return on Investment

Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
Acquisio's quick customer service responsiveness let us get our questions answered quickly.

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Barry Bartoszek

Display Specialist

iProspectMarketing and Advertising, 11-50 employees

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We have seen positive ROI from our ads.
In working with support, we have received custom guidance to reduce our cost per engagement.
We have seen substantial ROI from our custom development against the StackAdapt platform.

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Christopher Penn

Co-Founder and Chief Innovator

Trust InsightsResearch, 1-10 employees

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