What users are saying about
25 Ratings
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31 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.5 out of 101

Terminus

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Terminus

I think Terminus is best suited for companies that have a well defined understanding of their prospect and customer base. It's imperative that before you invest in a solution like this and the money that goes along with putting ads out there that you don't waste time and money on companies that aren't a fit
No photo available

Pros

Acquisio

  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
Ben Hopper | Digital Marketing Specialist profile photo

Terminus

  • Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
  • The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
  • Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.
No photo available

Cons

Acquisio

  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Ben Hopper | Digital Marketing Specialist profile photo

Terminus

  • Bugs - lots of buggy issues
  • More flexibility in what you can pull into columns
  • User experience
No photo available

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo

Terminus

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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Terminus

No score
No answers yet
No answers on this topic

Support

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available

Terminus

No score
No answers yet
No answers on this topic

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

Terminus

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Melissa Mackey profile photo

Terminus

None at this time. We will be researching others when renewal time comes around.
No photo available

Return on Investment

Acquisio

  • Improving the time of reporting
No photo available

Terminus

  • Ability to determine campaign success
  • Ability to see what efforts are creating new business opporunities
  • Help with forecasting
No photo available

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Terminus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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