Acquisio vs Terminus ABM Platform

• Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
• Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
• Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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• Terminus does a good job of tracking the activity around the ads we put into the marketplace and it helps us learn what works and what doesn't for our audience.
• The site visit functionality is great. From here I can search for a prospect by name and see what pages they are looking at and the last time they were on there.
• Getting a spike report for prospects that are enrolled in ABM campaigns each week allows me to set up my week focusing on those prospects that raised their hand.

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• Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
• Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
• LinkedIn: No LinkedIn integration available

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• Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
• Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
• Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).

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• Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
• Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
• Acquisio's quick customer service responsiveness let us get our questions answered quickly.

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• Targeted advertising - knowing our ads were being seen by key accounts vs. the broader web
• Web traffic - large increase in web traffic based on Terminus spend, which again felt great because we knew it was from key accounts
• Message refinement - thinking about different groups/buckets helped inform our messaging strategy

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