What users are saying about

Acquisio

25 Ratings

TubeMogul

19 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

TubeMogul

19 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Acquisio

This would not be a good solution for smaller agencies with clients with small ad spends.
No photo available

TubeMogul

TubeMogul is less suited to scale against small universes. We have run into trouble scaling against small audience lists. Granted, that is going to be difficult in any network, but we have seen less success with TubeMogul
No photo available

Feature Rating Comparison

Ad Network Integration

Acquisio
TubeMogul
6.8
Data Transfer
Acquisio
TubeMogul
6.4
DSP integration
Acquisio
TubeMogul
7.1

Ad Campaigns

Acquisio
TubeMogul
6.7
Ad campaign creation
Acquisio
TubeMogul
6.5
Ad deployment
Acquisio
TubeMogul
6.6
Display advertising
Acquisio
TubeMogul
7.5
Ad display and retargeting segmentation
Acquisio
TubeMogul
6.0
Sequence targeting
Acquisio
TubeMogul
6.9

Ad Reporting & Analytics

Acquisio
TubeMogul
5.7
Ad dashboards
Acquisio
TubeMogul
7.3
Ad performance reports
Acquisio
TubeMogul
6.7
Ad conversion tracking
Acquisio
TubeMogul
5.2
Ad attribution reporting
Acquisio
TubeMogul
3.1
Cross-channel ad management
Acquisio
TubeMogul
6.4
Ad forecasting and optimization
Acquisio
TubeMogul
5.5

Pros

  • Clean interface, with great campaign detail representation and ad level view.
  • Preview tool, to view ad copy and campaign performance summary.
  • Easy to input/export campaign information.
No photo available
  • It provides with competitive CPM prices
  • Creative review process is very fast
  • It's an easy platform to navigate and use
Olesya Zinovieva profile photo

Cons

  • Expanding reporting tool, with a functionality of setting up automated report.
  • Improving campaign KPI and ROI calculation methods within the tool, to make it easy to demonstrate performance.
  • Making it possible to automatically optimize campaigns based on best performing ads.
No photo available
  • There is nothing I would recommend changing!
Melinda Bowles profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
My current company uses Excel spreadsheets to generate more intricate and detailed reports. A product like Acquisio, while I believe it is a very good product, will not be approved by my clients in terms of metrics reported.
Barry Bartoszek profile photo
TubeMogul4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
TubeMogul10.0
Based on 1 answer
No answer on this topic is available.

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Doubleclick
No photo available
I tried several solutions and this was by far my favorite!
Melinda Bowles profile photo

Return on Investment

  • We were able to view all campaigns in one place.
  • Centralized campaign performance and aligned different channel ad deployment, such as emails with display or PPC.
  • Eliminated huge amount of manual work, and saved time.
No photo available
  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Keith LeMontang profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TubeMogul

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details