Acquisio vs Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Likelihood to Recommend

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.

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David Meindl

Systems Designer

Mudd AdvertisingMarketing and Advertising, 51-200 employees

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I wouldn't recommend ONE by AOL to my worst enemy. The entire platform is a mess, and you can find others out there that will work with you and work for you better. Simple ad-tech platform features are missing. It's ridiculously slow and with the "money saved" by specific ad-tactics we spent on waiting for data and pages to load.

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Verified User

Professional in Corporate

Marketing and Advertising Company, 11-50 employees

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Feature Rating Comparison

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Data Transfer

DSP integration

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

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Nicholas J. Salvatore

Supervisor, Programmatic Media

PlatformGSK (Publicis)Marketing and Advertising, 201-500 employees

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Cons

Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
LinkedIn: No LinkedIn integration available

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Emmanuelle Ruscio

Campaign Manager

Planning MédiaMarketing and Advertising, 1-10 employees

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The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.

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Verified User

Employee in Marketing

Design Company, 1-10 employees

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Likelihood to Renew

Acquisio 5.4

Based on 6 answers

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Acquisio 6.0

Based on 2 answers

The updates they have recently made have been time consuming to keep up with

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Acquisio 8.2

Based on 4 answers

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Acquisio 8.0

Based on 2 answers

They handled it well.

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Tom Bonanno

SEM Manager

Manning AdvertisingAutomotive, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

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Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?

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Verified User

Account Manager in Marketing

Internet Company, 5001-10,000 employees

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Return on Investment

Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
Acquisio's quick customer service responsiveness let us get our questions answered quickly.

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Barry Bartoszek

Display Specialist

iProspectMarketing and Advertising, 11-50 employees

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High ROI in terms of quality content for reasonable reach & cost.
Expensive when compared to other programmatic networks.
Lower reach compared to Google.

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Eamonn Kelly

Senior Analyst

UM WorldwideMarketing and Advertising, 1001-5000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Likelihood to Recommend

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Feature Rating Comparison

Data Transfer

DSP integration

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Cons

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Likelihood to Renew

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Usability

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Support Rating

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Implementation Rating

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Alternatives Considered

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Return on Investment

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Screenshots

Acquisio

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

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