What users are saying about
25 Ratings
25 Ratings
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Score 6.5 out of 101
12 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Yahoo! Advertising

I would recommend Yahoo! Advertising in complement to the other two major SEM engines, Google and Bing. Paid SEM campaigns are the bread-and-butter of the digital marketing landscape. With Yahoo!'s display capabilities emerging, it's finally catching up to the other platforms in terms of sophistication. It integrates readily with marketing management platforms (like Kenshoo), and data export is a breeze. I would not recommend Yahoo! for the first deployment or market-testing phase of SEM, but getting up and running for a moderate budget will cover a clients' bases and ensure the best audience saturation.
Leah Jakaitis profile photo

Pros

  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.
Emmanuelle Ruscio profile photo
  • Setup and deployment are similar to the other search platforms, which makes implementation straightforward/approachable.
  • Reporting: data export is straightforward and as granular (or high-level) as desired. It exports in a CSV or XLSX file for manipulation and analysis.
  • Great ROI: doesn't cost much to start Yahoo! ad campaigns, and they are a great complement to other SEM efforts.
Leah Jakaitis profile photo

Cons

  • Little support for social management, although some of this is coming soon.
  • Integration with outside platforms for reporting can be a challenge. We struggled to get accurate call tracking data into the platform.
  • Missing some features like labels that we use frequently.
Melissa Mackey profile photo
  • Yahoo! Advertising tends to lag behind other SEM platforms for more sophisticated advertising options (like display). They are slowly catching up, but don't expect the same high-power analytic capabilities of, say, Google.
  • Lower performance and prospective audience (due to search volume). Well-targeted and well-understood audiences help mitigate platform audience limitations, though.
  • Revenue tracking and associating conversions/revenue to advertising spend can be complicated to implement and inadequate for full-funnel tracking.
Leah Jakaitis profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
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Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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Yahoo! Advertising8.0
Based on 1 answer
I selected an '8' because, for a marketing professional, the Yahoo! Advertising interface is straightforward and approachable, with expected controls and capabilities. However, for someone without experience or familiarity with building and launching campaigns, there's definitely a learning curve to establish a baseline knowledge. There's documentation available on best practices, but it's not nearly as extensive or detailed as other platform trainings
Leah Jakaitis profile photo

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
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Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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Alternatives Considered

Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great.
Cory Torrella profile photo
Yahoo! is part of a larger SEM/marketing platform suite and environment. I selected it to round-out a client's efforts and to ensure we have the biggest reach possible towards prospective clients. It's also another way to gather data on advertising performance and gauge audience interest. In terms of reporting, it provides similar data points to Bing and Google (clicks, costs, impressions, CTR, CPC) and some conversion tracking. Data exports are straightforward and can be highly granular, at the campaign or account level, and with time segmentation. For seriously robust or sophisticated data collection and analysis, Google can't be beaten, but for the standard digital marketing campaign, Yahoo! is a safe bet.
Leah Jakaitis profile photo

Return on Investment

  • Acquisio is definitely the premium solution to saving time and energy if you're already a seasoned [user] and understand what you're doing already in the campaigns.
Cory Torrella profile photo
  • Its impact is overall positive
  • Helps us get extra traction by using what's working well on AdWords
☕️ Darren Davis profile photo

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo! Advertising

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details