What users are saying about

Acquisio

25 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

Yahoo! Advertising

11 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Acquisio

Because we mainly use Acquisio for reporting and do not use it for automated management of campaigns, I will only speak to the reporting aspect of the platform. I think the platform would work best with tech savvy clients, and recent changes to the reporting, and the ease of automation in sharing is great. I would have some trepidation in allowing clients to log in and view automated reports, simply because of the sync issues - clients could be looking at incorrect data without the manual sync. The reporting tools are versatile and customizable for large and small clients alike. We prefer to export PDF reports rather than share the reports online.
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Yahoo! Advertising

It is well suited for using display advertising across wide range of Yahoo and Oath websites, and less appropriate for acquiring high search volume for limited reach.
Alexander Rodriguez profile photo

Pros

  • Pulling accurate data from the proper sources (Google, Bing, Facebook)
  • Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks.
  • Solid reporting capabilities
  • Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions
Tom Bonanno profile photo
  • Cost is lower than AdWords
  • Easy to import campaigns from AdWords
  • ROI is high
☕️ Darren Davis profile photo

Cons

  • Support isn't horrible, but it could be better.
  • Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.
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  • The Gemini platform needs to be more selective when pulling reporting and offer data further back than 1 year of performance.
  • The Gemini user interface does not do well with displaying unique metrics (impression share results, competitor results, etc).
  • Yahoo! Native compatibility with Doubleclick Search needs to improve instead of using dummy keywords to pull in total front end metrics.
Alexander Rodriguez profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo
No score
No answers yet
No answers on this topic

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
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No score
No answers yet
No answers on this topic

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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No score
No answers yet
No answers on this topic

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
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No score
No answers yet
No answers on this topic

Alternatives Considered

Doubleclick
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Yahoo! Advertising typically offers the third largest pool of audience for search, but offers a much stronger reach of audience in their display networks with a stronger product in Native. We don’t solely just use one product, but nearly 8/10 of recommendations made include Yahoo! Advertising in some form.
Alexander Rodriguez profile photo

Return on Investment

  • I would say it's had a positive impact, since we can aggregate ROAS data more easily for eComm, especially.
Amanda West-Bookwalter profile photo
  • For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
  • In B2B sector, Yahoo! advertising does not perform as well drive volume of sales due to niche user profile.
  • For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.
Alexander Rodriguez profile photo

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo! Advertising

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details