Likelihood to Recommend Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
Read full review The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
Read full review Pros Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly. Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually. Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having. Read full review Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform. Post-campaign reporting. Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional. Read full review Cons Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform. Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually. LinkedIn: No LinkedIn integration available Read full review They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them. Read full review Likelihood to Renew I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Read full review Usability The updates they have recently made have been time consuming to keep up with
Read full review Support Rating Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Read full review Implementation Rating They handled it well.
Read full review Alternatives Considered We have started using
Domo since we began using Acquisio and are extremely happy with
Domo . We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of
Domo , unless you specifically need reports with more sources of data, Acquisio is all you really need.
Read full review I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
Read full review Return on Investment Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns. Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency. Acquisio's quick customer service responsiveness let us get our questions answered quickly. Read full review At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization. Read full review ScreenShots