What users are saying about
25 Ratings
4 Ratings
25 Ratings
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Score 6.5 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Zedo

The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
Joseph Ferrick profile photo

Feature Rating Comparison

Ad Campaigns

Acquisio
Zedo
10.0
Ad campaign creation
Acquisio
Zedo
10.0
Ad deployment
Acquisio
Zedo
10.0
Display advertising
Acquisio
Zedo
10.0

Ad Reporting & Analytics

Acquisio
Zedo
9.6
Ad dashboards
Acquisio
Zedo
9.0
Ad performance reports
Acquisio
Zedo
10.0
Ad conversion tracking
Acquisio
Zedo
10.0
Cross-channel ad management
Acquisio
Zedo
9.0
Ad forecasting and optimization
Acquisio
Zedo
10.0

Pros

Acquisio

  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.
Emmanuelle Ruscio profile photo

Zedo

  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
Joseph Ferrick profile photo

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio profile photo

Zedo

  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
Joseph Ferrick profile photo

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo

Zedo

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

Zedo

No score
No answers yet
No answers on this topic

Support

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available

Zedo

No score
No answers yet
No answers on this topic

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

Zedo

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo

Zedo

I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
Joseph Ferrick profile photo

Return on Investment

Acquisio

  • We were able to view all campaigns in one place.
  • Centralized campaign performance and aligned different channel ad deployment, such as emails with display or PPC.
  • Eliminated huge amount of manual work, and saved time.
No photo available

Zedo

  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
Joseph Ferrick profile photo

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Zedo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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