Acrolinx vs. Olapic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acrolinx
Score 7.5 out of 10
N/A
Acrolinx is a marketing writing tool that captures the way an enterprise communicates and its guidelines, and aligns content with guidelines, using automation to shorten the editorial process.N/A
Olapic
Score 6.0 out of 10
N/A
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
Pricing
AcrolinxOlapic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcrolinxOlapic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Features
AcrolinxOlapic
Content Creation
Comparison of Content Creation features of Product A and Product B
Acrolinx
8.0
1 Ratings
1% below category average
Olapic
6.6
4 Ratings
20% below category average
Ideation8.01 Ratings6.33 Ratings
Approval workflows7.01 Ratings5.44 Ratings
Content collaboration9.01 Ratings7.12 Ratings
Content calendar8.01 Ratings7.01 Ratings
Network for content licensing/production8.01 Ratings7.43 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Acrolinx
8.5
1 Ratings
5% above category average
Olapic
6.7
4 Ratings
19% below category average
Content hub9.01 Ratings6.13 Ratings
Forms / Gated content8.01 Ratings6.12 Ratings
Embedded CTAs9.01 Ratings6.73 Ratings
Content distribution7.01 Ratings7.23 Ratings
Content promotion8.01 Ratings7.02 Ratings
Content automation10.01 Ratings7.43 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Acrolinx
8.0
1 Ratings
2% above category average
Olapic
6.3
4 Ratings
22% below category average
Audience profiling and targeting8.01 Ratings6.02 Ratings
Closed-loop tracking and reporting8.01 Ratings5.22 Ratings
Content performance analytics7.01 Ratings6.13 Ratings
Campaign optimization dashboard9.01 Ratings7.02 Ratings
Competitive analytics8.01 Ratings7.02 Ratings
Best Alternatives
AcrolinxOlapic
Small Businesses
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Score 8.6 out of 10
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Score 8.6 out of 10
Medium-sized Companies
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Score 8.6 out of 10
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Enterprises
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User Ratings
AcrolinxOlapic
Likelihood to Recommend
9.0
(1 ratings)
5.6
(4 ratings)
User Testimonials
AcrolinxOlapic
Likelihood to Recommend
Acrolinx
I have used Acrolinx as an integrated tool with Microsoft Office. I use Office tools on a regular basis and need new formatting options for not only presentations slides but also for document creation, email templates, etc., and here is where Acrolinx helps me on a daily basis. Acrolinx, however, suffers from some frequent unavailability of the tool, which results in some disturbance, but overall the experience is great with the software.
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Monotype
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
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Pros
Acrolinx
  • Powerful theme suggestions when integrated with Microsoft Office
  • Powerful syntax corrections when integrated with Microsoft Office
  • Powerful formatting suggestions when integrated with Microsoft Office
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Monotype
  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
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Cons
Acrolinx
  • Noticed some frequent unavailability of the servers that results in loading of Acrolinx
  • Need to add more formatting options
  • Need to add more themes
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Monotype
  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
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Alternatives Considered
Acrolinx
I only have Acrolinx integration with Microsoft Office and Outlooks suites.
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Monotype
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
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Return on Investment
Acrolinx
  • I haven't calculated the exact financial benefits, but indeed Acrolinx has contributed greatly to the quality of the content my company has been producing
  • With enhanced formatting, themes, and organization of the documents, emails, and presentations, we have been able to attract new customers, resulting in more business
  • With the offerings Acrolinx have, team's productivity has increased manifolds
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Monotype
  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
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ScreenShots

Acrolinx Screenshots

Screenshot of Acrolinx