Acrolinx vs. Outbrain

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acrolinx
Score 7.6 out of 10
N/A
Acrolinx is a marketing writing tool that captures the way an enterprise communicates and its guidelines, and aligns content with guidelines, using automation to shorten the editorial process.N/A
Outbrain
Score 5.0 out of 10
N/A
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
Pricing
AcrolinxOutbrain
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcrolinxOutbrain
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Features
AcrolinxOutbrain
Content Creation
Comparison of Content Creation features of Product A and Product B
Acrolinx
8.0
1 Ratings
1% below category average
Outbrain
-
Ratings
Ideation8.01 Ratings00 Ratings
Approval workflows7.01 Ratings00 Ratings
Content collaboration9.01 Ratings00 Ratings
Content calendar8.01 Ratings00 Ratings
Network for content licensing/production8.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Acrolinx
8.5
1 Ratings
5% above category average
Outbrain
-
Ratings
Content hub9.01 Ratings00 Ratings
Forms / Gated content8.01 Ratings00 Ratings
Embedded CTAs9.01 Ratings00 Ratings
Content distribution7.01 Ratings00 Ratings
Content promotion8.01 Ratings00 Ratings
Content automation10.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Acrolinx
8.0
1 Ratings
2% above category average
Outbrain
-
Ratings
Audience profiling and targeting8.01 Ratings00 Ratings
Closed-loop tracking and reporting8.01 Ratings00 Ratings
Content performance analytics7.01 Ratings00 Ratings
Campaign optimization dashboard9.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
Best Alternatives
AcrolinxOutbrain
Small Businesses
Vyond
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Score 8.7 out of 10
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Score 7.7 out of 10
Medium-sized Companies
Vyond
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Score 8.7 out of 10
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Score 7.7 out of 10
Enterprises
Vyond
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Score 8.7 out of 10
AdSense
AdSense
Score 8.7 out of 10
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User Ratings
AcrolinxOutbrain
Likelihood to Recommend
9.0
(1 ratings)
1.5
(17 ratings)
Usability
-
(0 ratings)
7.8
(5 ratings)
Support Rating
-
(0 ratings)
7.5
(6 ratings)
User Testimonials
AcrolinxOutbrain
Likelihood to Recommend
Acrolinx
I have used Acrolinx as an integrated tool with Microsoft Office. I use Office tools on a regular basis and need new formatting options for not only presentations slides but also for document creation, email templates, etc., and here is where Acrolinx helps me on a daily basis. Acrolinx, however, suffers from some frequent unavailability of the tool, which results in some disturbance, but overall the experience is great with the software.
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Outbrain
If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
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Pros
Acrolinx
  • Powerful theme suggestions when integrated with Microsoft Office
  • Powerful syntax corrections when integrated with Microsoft Office
  • Powerful formatting suggestions when integrated with Microsoft Office
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Outbrain
  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
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Cons
Acrolinx
  • Noticed some frequent unavailability of the servers that results in loading of Acrolinx
  • Need to add more formatting options
  • Need to add more themes
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Outbrain
  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
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Usability
Acrolinx
No answers on this topic
Outbrain
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
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Support Rating
Acrolinx
No answers on this topic
Outbrain
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
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Alternatives Considered
Acrolinx
I only have Acrolinx integration with Microsoft Office and Outlooks suites.
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Outbrain
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
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Return on Investment
Acrolinx
  • I haven't calculated the exact financial benefits, but indeed Acrolinx has contributed greatly to the quality of the content my company has been producing
  • With enhanced formatting, themes, and organization of the documents, emails, and presentations, we have been able to attract new customers, resulting in more business
  • With the offerings Acrolinx have, team's productivity has increased manifolds
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Outbrain
  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
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ScreenShots

Acrolinx Screenshots

Screenshot of Acrolinx