Top Rated
377 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.2 out of 100
Based on 377 reviews and ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 9 reviews and ratings
Likelihood to Recommend
Act-On
Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Sr. Project Manager
Big PresenceMarketing and Advertising, 11-50 employees
Adestra
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Feature Rating Comparison
Email & Online Marketing
Act-On
7.7
Adestra
10.0
WYSIWYG email editor
Act-On
7.4
Adestra
10.0
Dynamic content
Act-On
7.0
Adestra
10.0
Ability to test dynamic content
Act-On
7.2
Adestra
10.0
Landing pages
Act-On
7.6
Adestra
10.0
A/B testing
Act-On
7.3
Adestra
10.0
Mobile optimization
Act-On
8.2
Adestra
—
Email deliverability reporting
Act-On
8.2
Adestra
10.0
List management
Act-On
8.6
Adestra
10.0
Triggered drip sequences
Act-On
8.2
Adestra
10.0
Lead Management
Act-On
7.8
Adestra
—
Lead nurturing
Act-On
8.3
Adestra
—
Lead scoring and grading
Act-On
8.1
Adestra
—
Data quality management
Act-On
7.2
Adestra
—
Automated sales alerts and tasks
Act-On
7.4
Adestra
—
Campaign Management
Act-On
7.5
Adestra
—
Calendaring
Act-On
6.8
Adestra
—
Event/webinar marketing
Act-On
8.2
Adestra
—
Social Media Marketing
Act-On
6.1
Adestra
—
Social sharing and campaigns
Act-On
6.4
Adestra
—
Social profile integration
Act-On
5.8
Adestra
—
Reporting & Analytics
Act-On
7.0
Adestra
10.0
Dashboards
Act-On
7.2
Adestra
10.0
Standard reports
Act-On
7.5
Adestra
10.0
Custom reports
Act-On
6.3
Adestra
—
Platform & Infrastructure
Act-On
7.9
Adestra
—
API
Act-On
6.9
Adestra
—
Role-based workflow & approvals
Act-On
7.6
Adestra
—
Customizability
Act-On
7.1
Adestra
—
Integration with Salesforce.com
Act-On
8.3
Adestra
—
Integration with Microsoft Dynamics CRM
Act-On
8.4
Adestra
—
Integration with SugarCRM
Act-On
8.8
Adestra
—
Pros
Act-On
- Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
- The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
- The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Adestra
- Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
- Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
- Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
- Data downloads via Reporting is available at every level, from overview to individual KPI.
- Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
- Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
- Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
- The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Cons
Act-On
- Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
- No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
- It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Digital Marketing Manager
Access Marketing CompanyMarketing and Advertising, 1-10 employees
Adestra
- As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Likelihood to Renew
Act-On
Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Marketing Manager
AnachronComputer Software, 51-200 employees
Adestra
No score
No answers yet
No answers on this topic
Usability
Act-On
Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
CRM & Marketing Automation Lead
Driven®Information Technology and Services, 1-10 employees
Adestra
Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Reliability and Availability
Act-On
Act-On 9.1
Based on 28 answers
This product has never been down when I needed it
Sr. Online Marketing Manager
Adaptive Computing51-200 employees
Adestra
No score
No answers yet
No answers on this topic
Performance
Act-On
Act-On 8.2
Based on 26 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Digital Marketing Manager
Salsa Labs, Inc.Internet, 51-200 employees
Adestra
No score
No answers yet
No answers on this topic
Support Rating
Act-On
Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Managing Consultant
HakaperoMarketing and Advertising, 1-10 employees
Adestra
Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
In-Person Training
Act-On
Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Digital Marketing Manager
Salsa Labs, Inc.Internet, 51-200 employees
Adestra
No score
No answers yet
No answers on this topic
Online Training
Act-On
Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Tradeshow & Event Specialist
Quanex Building Products Corporation1001-5000 employees
Adestra
No score
No answers yet
No answers on this topic
Implementation Rating
Act-On
Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Joined Fuzzy Logix in Nov. 2011
........Information Technology and Services, 11-50 employees
Adestra
No score
No answers yet
No answers on this topic
Alternatives Considered
Act-On
HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Co-Founder/CEO
aspace, Inc.Computer Software, 1-10 employees
Adestra
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Return on Investment
Act-On
- Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
- Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
- ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Marketing Manager
Access Capital GroupInsurance, 1-10 employees
Adestra
- For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Email Marketing Campaign Manager
Inbox Group Email MarketingMarketing and Advertising, 11-50 employees
Screenshots
Pricing Details
Act-On
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Edition
Professional | $9001 |
---|---|
Enterprise | $2,0002 |
- per month (starts at 2,500 active contacts)
- per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.Adestra
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Adestra Editions & Modules
—