What users are saying about
Top Rated
375 Ratings
Top Rated
375 Ratings
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Score 7.4 out of 100
4 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

AllProWebTools

It works very well for my cooking business.
Trisha Thiel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
AllProWebTools
WYSIWYG email editor
Act-On
7.4
AllProWebTools
Dynamic content
Act-On
7.0
AllProWebTools
Ability to test dynamic content
Act-On
7.1
AllProWebTools
Landing pages
Act-On
7.6
AllProWebTools
A/B testing
Act-On
7.3
AllProWebTools
Mobile optimization
Act-On
8.2
AllProWebTools
Email deliverability reporting
Act-On
8.1
AllProWebTools
List management
Act-On
8.5
AllProWebTools
Triggered drip sequences
Act-On
8.2
AllProWebTools

Lead Management

Act-On
7.8
AllProWebTools
Lead nurturing
Act-On
8.3
AllProWebTools
Lead scoring and grading
Act-On
8.1
AllProWebTools
Data quality management
Act-On
7.1
AllProWebTools
Automated sales alerts and tasks
Act-On
7.5
AllProWebTools

Campaign Management

Act-On
7.5
AllProWebTools
Calendaring
Act-On
6.8
AllProWebTools
Event/webinar marketing
Act-On
8.2
AllProWebTools

Social Media Marketing

Act-On
6.1
AllProWebTools
Social sharing and campaigns
Act-On
6.4
AllProWebTools
Social profile integration
Act-On
5.9
AllProWebTools

Reporting & Analytics

Act-On
7.0
AllProWebTools
Dashboards
Act-On
7.2
AllProWebTools
Standard reports
Act-On
7.5
AllProWebTools
Custom reports
Act-On
6.3
AllProWebTools

Platform & Infrastructure

Act-On
7.9
AllProWebTools
API
Act-On
6.9
AllProWebTools
Role-based workflow & approvals
Act-On
7.6
AllProWebTools
Customizability
Act-On
7.1
AllProWebTools
Integration with Salesforce.com
Act-On
8.3
AllProWebTools
Integration with Microsoft Dynamics CRM
Act-On
8.4
AllProWebTools
Integration with SugarCRM
Act-On
8.8
AllProWebTools

Sales Force Automation

Act-On
AllProWebTools
9.1
Customer data management / contact management
Act-On
AllProWebTools
9.1
Workflow management
Act-On
AllProWebTools
9.1
Quote & order management
Act-On
AllProWebTools
9.1

Marketing Automation

Act-On
AllProWebTools
9.1
Lead management
Act-On
AllProWebTools
9.1
Email marketing
Act-On
AllProWebTools
9.1

CRM Project Management

Act-On
AllProWebTools
9.1
Task management
Act-On
AllProWebTools
9.1
Billing and invoicing management
Act-On
AllProWebTools
9.1

Customization

Act-On
AllProWebTools
9.1
Custom fields
Act-On
AllProWebTools
9.1

Platform

Act-On
AllProWebTools
4.5
Mobile access
Act-On
AllProWebTools
4.5

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

AllProWebTools

  • The CRM holds all of my contacts and it is already integrated with all of my other tools.
  • The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
  • I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
  • The website hosting means that I can use the same software to update my blog and gallery of food pictures.
  • I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
  • I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
  • The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.
Trisha Thiel | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

AllProWebTools

  • QuickBooks Integration
  • More email templates
  • They do not have an app
Trisha Thiel | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

AllProWebTools

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

AllProWebTools

I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.
Trisha Thiel | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

AllProWebTools

  • It just makes it easier for me to track what is going on in my business.
  • I like having everything in one place, instead of a bunch of different programs.
Trisha Thiel | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

AllProWebTools

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$195*

* per installation

AllProWebTools Editions & Modules

Edition
Base + Website Hosting$101
  1. per installation
Additional Pricing Details
Starting price of $10/month for unlimited user accounts. Provides website hosting, task manager, blogging, password manager, office chat, and the WorkFlow Timeline. Setup fee covers up to 10 hours of personal training and data import from other software programs.

Rating Summary

Likelihood to Recommend

Act-On
7.8
AllProWebTools
9.1

Likelihood to Renew

Act-On
8.9
AllProWebTools

Usability

Act-On
9.1
AllProWebTools

Reliability and Availability

Act-On
9.1
AllProWebTools

Performance

Act-On
8.2
AllProWebTools

Support Rating

Act-On
7.3
AllProWebTools

In-Person Training

Act-On
8.7
AllProWebTools

Online Training

Act-On
9.3
AllProWebTools

Implementation Rating

Act-On
8.6
AllProWebTools

Scalability

Act-On
9.1
AllProWebTools

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