What users are saying about
342 Ratings
342 Ratings
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Score 7 out of 101
4 Ratings
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Score 6.7 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

AllProWebTools

It works very well for my cooking business.
Trisha Thiel profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
AllProWebTools
WYSIWYG email editor
Act-On
7.9
AllProWebTools
Dynamic content
Act-On
7.1
AllProWebTools
Ability to test dynamic content
Act-On
6.7
AllProWebTools
Landing pages
Act-On
7.0
AllProWebTools
A/B testing
Act-On
6.9
AllProWebTools
Mobile optimization
Act-On
6.8
AllProWebTools
Email deliverability
Act-On
7.8
AllProWebTools
List management
Act-On
6.4
AllProWebTools
Triggered drip sequences
Act-On
9.2
AllProWebTools

Lead Management

Act-On
7.3
AllProWebTools
Lead nurturing
Act-On
7.0
AllProWebTools
Lead scoring and grading
Act-On
7.4
AllProWebTools
Data quality management
Act-On
7.9
AllProWebTools
Automated sales alerts and tasks
Act-On
6.7
AllProWebTools

Campaign Management

Act-On
7.6
AllProWebTools
Calendaring
Act-On
6.8
AllProWebTools
Event/webinar marketing
Act-On
8.5
AllProWebTools

Social Media Marketing

Act-On
7.9
AllProWebTools
Social sharing and campaigns
Act-On
7.9
AllProWebTools
Social profile integration
Act-On
7.9
AllProWebTools

Reporting & Analytics

Act-On
5.7
AllProWebTools
Dashboards
Act-On
5.5
AllProWebTools
Standard reports
Act-On
6.0
AllProWebTools
Custom reports
Act-On
5.7
AllProWebTools

Platform & Infrastructure

Act-On
7.3
AllProWebTools
API
Act-On
9.2
AllProWebTools
Role-based workflow & approvals
Act-On
6.8
AllProWebTools
Customizability
Act-On
6.7
AllProWebTools
Integration with Salesforce.com
Act-On
8.0
AllProWebTools
Integration with Microsoft Dynamics CRM
Act-On
6.1
AllProWebTools
Integration with SugarCRM
Act-On
7.0
AllProWebTools

Sales Force Automation

Act-On
AllProWebTools
9.1
Customer data management / contact management
Act-On
AllProWebTools
9.1
Workflow management
Act-On
AllProWebTools
9.1
Quote & order management
Act-On
AllProWebTools
9.1

Marketing Automation

Act-On
AllProWebTools
9.1
Lead management
Act-On
AllProWebTools
9.1
Email marketing
Act-On
AllProWebTools
9.1

CRM Project Management

Act-On
AllProWebTools
9.1
Task management
Act-On
AllProWebTools
9.1
Billing and invoicing management
Act-On
AllProWebTools
9.1

Customization

Act-On
AllProWebTools
9.1
Custom fields
Act-On
AllProWebTools
9.1

Platform

Act-On
AllProWebTools
4.5
Mobile access
Act-On
AllProWebTools
4.5

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • The CRM holds all of my contacts and it is already integrated with all of my other tools.
  • The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
  • I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
  • The website hosting means that I can use the same software to update my blog and gallery of food pictures.
  • I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
  • I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
  • The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.
Trisha Thiel profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • QuickBooks Integration
  • More email templates
  • They do not have an app
Trisha Thiel profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.
Trisha Thiel profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • It just makes it easier for me to track what is going on in my business.
  • I like having everything in one place, instead of a bunch of different programs.
Trisha Thiel profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

AllProWebTools

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$195*
1.  per installation
AllProWebTools Editions & Modules
AllProWebTools
Edition
Base + Website Hosting
$101
1. per installation
Additional Pricing Details
Starting price of $10/month for unlimited user accounts. Provides website hosting, task manager, blogging, password manager, office chat, and the WorkFlow Timeline. Setup fee covers up to 10 hours of personal training and data import from other software programs.