Act-On Software vs. Anaplan

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Anaplan
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
Anaplan is a transformative way to see, plan, and run your business. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across your enterprise to move your business forward. Based in San Francisco, Anaplan has over 200 partners and more than 2,000 customers worldwide.N/A
Pricing
Act-On SoftwareAnaplan
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
No answers on this topic
Offerings
Pricing Offerings
Act-OnAnaplan
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Features
Act-On SoftwareAnaplan
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.8
113 Ratings
1% above category average
Anaplan
-
Ratings
WYSIWYG email editor8.1112 Ratings00 Ratings
Dynamic content8.192 Ratings00 Ratings
Ability to test dynamic content7.292 Ratings00 Ratings
Landing pages8.1108 Ratings00 Ratings
A/B testing8.195 Ratings00 Ratings
Mobile optimization7.2103 Ratings00 Ratings
Email deliverability reporting8.1112 Ratings00 Ratings
List management8.1111 Ratings00 Ratings
Triggered drip sequences7.187 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.1
113 Ratings
4% above category average
Anaplan
-
Ratings
Lead nurturing automation8.1104 Ratings00 Ratings
Lead scoring and grading8.1104 Ratings00 Ratings
Data quality management8.1102 Ratings00 Ratings
Automated sales alerts and tasks8.195 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
1% below category average
Anaplan
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.176 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.1
71 Ratings
7% above category average
Anaplan
-
Ratings
Social sharing and campaigns8.169 Ratings00 Ratings
Social profile integration8.163 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.1
114 Ratings
8% above category average
Anaplan
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.1112 Ratings00 Ratings
Custom reports8.184 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.9
107 Ratings
4% above category average
Anaplan
-
Ratings
API8.167 Ratings00 Ratings
Role-based workflow & approvals8.171 Ratings00 Ratings
Customizability8.189 Ratings00 Ratings
Integration with Salesforce.com8.165 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.136 Ratings00 Ratings
Integration with SugarCRM7.129 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
7.7
184 Ratings
2% below category average
Pixel Perfect reports00 Ratings6.41 Ratings
Customizable dashboards00 Ratings9.1184 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
9.1
2 Ratings
10% above category average
Drill-down analysis00 Ratings9.12 Ratings
Formatting capabilities00 Ratings9.12 Ratings
Report sharing and collaboration00 Ratings9.12 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
8.9
191 Ratings
9% above category average
Publish to Web00 Ratings9.11 Ratings
Publish to PDF00 Ratings8.9190 Ratings
Report Versioning00 Ratings9.2165 Ratings
Report Delivery Scheduling00 Ratings8.33 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
8.2
2 Ratings
9% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.12 Ratings
Location Analytics / Geographic Visualization00 Ratings9.12 Ratings
Predictive Analytics00 Ratings6.42 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
9.2
194 Ratings
6% above category average
Multi-User Support (named login)00 Ratings9.12 Ratings
Role-Based Security Model00 Ratings9.5194 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.12 Ratings
Report-Level Access Control00 Ratings9.547 Ratings
Single Sign-On (SSO)00 Ratings9.12 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
8.0
184 Ratings
3% above category average
Responsive Design for Web Access00 Ratings8.6175 Ratings
Mobile Application00 Ratings8.2164 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.2171 Ratings
Budgeting, Planning, and Forecasting
Comparison of Budgeting, Planning, and Forecasting features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
9.2
296 Ratings
11% above category average
Long-term financial planning00 Ratings9.4270 Ratings
Financial budgeting00 Ratings9.6275 Ratings
Forecasting00 Ratings9.3284 Ratings
Scenario modeling00 Ratings9.2286 Ratings
Management reporting00 Ratings8.3285 Ratings
Consolidation and Close
Comparison of Consolidation and Close features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
7.3
251 Ratings
8% below category average
Financial data consolidation00 Ratings8.7230 Ratings
Journal entries and reports00 Ratings7.2188 Ratings
Multi-currency management00 Ratings6.211 Ratings
Intercompany Eliminations00 Ratings6.08 Ratings
Minority Ownership00 Ratings6.07 Ratings
Local and consolidated reporting00 Ratings8.6218 Ratings
Detailed Audit Trails00 Ratings8.1231 Ratings
Financial Reporting and Compliance
Comparison of Financial Reporting and Compliance features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
8.6
268 Ratings
5% above category average
Financial Statement Reporting00 Ratings8.8247 Ratings
Management Reporting00 Ratings8.4259 Ratings
Excel-based Reporting00 Ratings8.1238 Ratings
Automated board and financial reporting00 Ratings9.013 Ratings
Analytics and Reporting
Comparison of Analytics and Reporting features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
9.1
287 Ratings
12% above category average
Personalized dashboards00 Ratings8.6281 Ratings
Color-coded scorecards00 Ratings8.9266 Ratings
KPIs00 Ratings9.119 Ratings
Cost and profitability analysis00 Ratings9.3244 Ratings
Key Performance Indicator setting00 Ratings9.4255 Ratings
Benchmarking with external data00 Ratings9.113 Ratings
Integration
Comparison of Integration features of Product A and Product B
Act-On Software
-
Ratings
Anaplan
8.8
293 Ratings
7% above category average
Flat file integration00 Ratings9.5283 Ratings
Excel data integration00 Ratings8.3264 Ratings
Direct links to 3rd-party data sources00 Ratings8.6244 Ratings
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Act-On SoftwareAnaplan
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Score 9.7 out of 10
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Score 8.2 out of 10
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PFL Direct Mail Platform
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Score 9.3 out of 10
Centage
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Score 9.6 out of 10
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User Ratings
Act-On SoftwareAnaplan
Likelihood to Recommend
8.1
(219 ratings)
9.3
(305 ratings)
Likelihood to Renew
8.9
(112 ratings)
9.2
(25 ratings)
Usability
9.1
(32 ratings)
9.1
(17 ratings)
Availability
9.1
(14 ratings)
8.7
(6 ratings)
Performance
8.2
(13 ratings)
9.0
(6 ratings)
Support Rating
7.3
(39 ratings)
7.6
(18 ratings)
In-Person Training
8.7
(4 ratings)
8.3
(4 ratings)
Online Training
9.3
(16 ratings)
9.0
(4 ratings)
Implementation Rating
8.6
(22 ratings)
8.5
(21 ratings)
Configurability
9.1
(1 ratings)
9.0
(4 ratings)
Ease of integration
6.4
(2 ratings)
9.1
(2 ratings)
Product Scalability
9.1
(1 ratings)
9.4
(6 ratings)
Vendor post-sale
8.2
(2 ratings)
7.3
(3 ratings)
Vendor pre-sale
9.1
(2 ratings)
4.6
(3 ratings)
User Testimonials
Act-On SoftwareAnaplan
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Read full review
Anaplan
Anaplan revolutionizes the planning process by standardizing it, creating transparency in data, particularly in showcasing results to the management team. By replacing Excel-centric planning methods, Anaplan not only opens the door to handling larger datasets but also enables a more intricate level of data granularity at an accelerated pace. What sets it apart is its capacity to facilitate a seamless collaboration within a cross-functional model, accommodating diverse departments and business functions in a dynamic, real-time environment.
Read full review
Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Read full review
Anaplan
  • Forcing structure and auditability to processes that used to exist in spreadsheets
  • Strong calculation engine that can account for many dimensions
  • Formula Syntax that is not overly complicated and can be learned by the business in order to have ownership of their models internally
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Read full review
Anaplan
  • The "new" UX front-end offers a lot of modern and intuitive features, but it lacks the ability to view multiple "tabs" of dashboards and reports. The "classic" dashboard had this feature but now with the UX, you need to be really smart about how to design a single page where the users won't get "lost".
  • Lacks the ability to "wrap text" (similar to excel) and auto-size grid rows
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review
Anaplan
In any line of work, a tool that is flexible and would allow different departments of your company to easily interact and exchange valuable insights, is highly anticipated and needed. For me, what Anaplan provides to a business, be it a smaller one or an enterprise customer, is an easily scaling, agile planning and modeling platform that can meet almost any need and give a high-end solution to the problems any company faces on a daily basis.
Read full review
Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Read full review
Anaplan
There is a dependency in this rating - in that I find Anaplan extremely easy to use, but I've spent the necessary time developing a strong understanding of the platform. Once you understand how to use it, the platform is flexible, easy to use, and fun to use.
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Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Anaplan
There are very few outages. Maintenance is scheduled on two or three Saturdays per month, so as not to affect businesses. When there is an outage, users are kept informed of progress to restore the platform and typically this takes no more than an hour. Anaplan customer support is very responsive if we ever have questions about platform issues
Read full review
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review
Anaplan
Everything is calculated in memory in the cloud. It's nearly instantaneous updates when you make changes. The only time things get a little slow is when you have a massive model with very intricate calculations...but "slow" for Anaplan is not what I would call "slow" for something like Hyperion. We used to have Hyperion calcs that ran for 60 mins before you could use data. The equivalent would be 60 seconds in Anaplan.
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Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Anaplan
1. Anaplan has separate 24/7 customer support channel to help with queries, 2. Customer Partner from Anaplan to support vendor with their queries like license purchase, use case implementation support, customer advocacy 3. Anaplan Learning Platform to help learning new product features free of cost and Yearly Anaplan connect across globe to share success stories of various companies.
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In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
Anaplan
The in-person training is simply not worth the cost. After a few weeks of playing in Anaplan, I went to the basic training and knew more than the person teaching it. a year down the road, I was the first person to complete the advance training, and again could have been teaching the class better than the person running the session. Spend some time on your own trying out different things and you will get all the understanding you need to be successful.
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Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Anaplan
Anaplan training materials are clear, simple, easy to understand and to follow. Visuals are excellent. The vendor is good at updating training materials in a timely manner and encouraging users and administrators to keep coming back to Academy site for refresher courses or new feature courses. I really like their interactive diagrams
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Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Anaplan
Agile methodology and breaking the work down into sprints was very helpful. Implementation required a deeper dive into our data than expected for the consultants to be able to construct the data model. But once it was in place, the focus on knowledge transfer enabled us to be able to use the product effectively after the team rolled off.
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Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Anaplan
Anaplan is what I would consider a modeling platform. It excels at taking a forecasting or planning process and systematizing it - and allowing for whatever nuances and granularity you need to perform that modeling. It is not positioned as "data collection" platform - which are typically designed to take data uploads from Excel to calculate basic opex and revenue models. It's much more customizable and flexible.
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Anaplan
We have managed to leverage Anaplan for financial planning and forecasting across the business. It is now used by almost every department, with more than 50 users (but I know of companies that have hundreds of users) and still the platform is quick and reliable. It is easy to make changes to divisions and departments or add users and apply different user settings - the core part of the model is not affected and end users can continue their work without any disruption
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Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Anaplan
  • Speeding up the process of closing and updating the current month forecast
  • Reduced work on the preparation of reports and presentations. We used different Anaplan approaches with varying success, but the overall result was there.
  • It's hard to gauge, but the overall increase in process and algorithm transparency, along with data protection, has given an excellent platform for scaling up the company's processes.
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ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function

Anaplan Screenshots

Screenshot of Platform: The Anaplan platform is a unified cloud-based solution that connects people, data and plans to enable complex scenario modeling and drive growthScreenshot of OpEx Planning: Review revenue-target-setting goals by brand, season, and capacity all on one, unified, highly-visual dashboardScreenshot of Supply Planning: Break down costs across assembly production to project profitability and align your supply chain to market opportunitiesScreenshot of Territory and Quota Planning: Keep track of sales goals and quotas across territories and industries to optimize sales performanceScreenshot of Headcount Planning: Easily align workforce plans with your strategic plans and quickly see where the best qualified talent resides to fit your organization’s staffing needsScreenshot of Marketing: Eliminate spreadsheets to drive efficiency across planning and manage budget against planned activity