What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
361 Ratings
19 Ratings

Act-On

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
361 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Likelihood to Recommend

Act-On

Act-On is great for companies who have multiple people managing marketing and sales programs. Each person will get their own log in and access to certain (or all) areas of the software. Alerts can be created when prospects reach certain stages of programs which means marketers don't need to constantly monitor lead scores or anything like that. Also, designers can log in and create landing pages, copywriters can login in and upload content and managers can login and build programs. There's no stepping on each other's work either. Team management is very good. Act-On is also great if you have multiple customer profiles. Act-On allows you to create programs designed to capture many leads across your customer profile. Act-On would be overkill for the small B2C client. A small business that uses email to manage newsletters and product announcements will find Act-On to be much, much more than they need. Act-On can certainly do these things but so can MailChimp at a much lower price point. There would be many features in Act-On that this client simply would never use. If your company uses a custom CRM, Act-On won't be the best fit. I imagine you would need to hire a developer (or commit an in-house developer) to a large project of integrating your CRM with Act-On. Otherwise, you'll be importing and exporting list data on a regular basis.
Dave Moll profile photo

Autopilot

Autopilot is good to run complicated journeys with the help of the visual journey builder and can be used very well. It is easy to onboard new users to the platform as well for different campaigns. The segments help build specific lists for different campaigns too.
Nivas Ravichandran profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Autopilot
8.5
WYSIWYG email editor
Act-On
7.5
Autopilot
8.5
Dynamic content
Act-On
7.2
Autopilot
7.5
Ability to test dynamic content
Act-On
7.2
Autopilot
8.5
Landing pages
Act-On
7.4
Autopilot
A/B testing
Act-On
7.2
Autopilot
8.0
Mobile optimization
Act-On
7.9
Autopilot
9.3
Email deliverability
Act-On
7.9
Autopilot
8.5
List management
Act-On
8.2
Autopilot
8.3
Triggered drip sequences
Act-On
8.4
Autopilot
9.5

Lead Management

Act-On
7.7
Autopilot
8.2
Lead nurturing
Act-On
8.1
Autopilot
9.0
Lead scoring and grading
Act-On
8.0
Autopilot
Data quality management
Act-On
7.0
Autopilot
7.0
Automated sales alerts and tasks
Act-On
7.6
Autopilot
8.7

Campaign Management

Act-On
7.5
Autopilot
9.3
Calendaring
Act-On
6.8
Autopilot
Event/webinar marketing
Act-On
8.3
Autopilot
9.3

Social Media Marketing

Act-On
6.6
Autopilot
9.5
Social sharing and campaigns
Act-On
6.7
Autopilot
Social profile integration
Act-On
6.4
Autopilot
9.5

Reporting & Analytics

Act-On
6.7
Autopilot
7.0
Dashboards
Act-On
6.8
Autopilot
7.0
Standard reports
Act-On
7.0
Autopilot
7.0
Custom reports
Act-On
6.2
Autopilot

Platform & Infrastructure

Act-On
7.7
Autopilot
8.3
API
Act-On
7.1
Autopilot
8.0
Role-based workflow & approvals
Act-On
7.5
Autopilot
Customizability
Act-On
7.0
Autopilot
7.9
Integration with Salesforce.com
Act-On
8.2
Autopilot
9.0
Integration with Microsoft Dynamics CRM
Act-On
7.8
Autopilot
Integration with SugarCRM
Act-On
8.6
Autopilot

Pros

Act-On

  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
Dave Moll profile photo

Autopilot

  • Intuitive: Anyone can use this product. I've used similar (more expensive) products where making workflows felt like rocket science. Autopilot enables a team with any level of knowledge to make a cohesive marketing funnel.
  • Feature-Rich: For the price point, Autopilot is STACKED with features. It has hundreds of integrations, chat functionality, email marketing, forms, etc.
  • Inexpensive: Autopilot offers a 30 day free trial, and their entry package is solely based on number of contacts, so it's incredibly affordable for new and scaling teams.
Emily Muhoberac profile photo

Cons

Act-On

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Autopilot

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
It has been the quick tools we use to get our team members up and trained. the Act-On University is fabulous
Angie J Anderson profile photo

Autopilot

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Autopilot

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo

Autopilot

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
I've never had a bad experience with support. I can get someone on the phone right away and they are always able to help.
Greg Pope profile photo

Autopilot

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Autopilot

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Autopilot

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

Autopilot

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo

Autopilot

Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.
Nivas Ravichandran profile photo

Return on Investment

Act-On

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo

Autopilot

  • The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Autopilot Editions & Modules

Autopilot
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Add comparison