What users are saying about

Act-On

328 Ratings

Autopilot

13 Ratings

Act-On

328 Ratings
Score 7 out of 101

Autopilot

13 Ratings
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Autopilot

It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.
Quentin Aisbett profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Autopilot
8.3
WYSIWYG email editor
Act-On
7.3
Autopilot
8.9
Dynamic content
Act-On
6.9
Autopilot
7.1
Ability to test dynamic content
Act-On
6.6
Autopilot
8.0
Landing pages
Act-On
7.8
Autopilot
A/B testing
Act-On
8.0
Autopilot
8.0
Mobile optimization
Act-On
7.7
Autopilot
9.0
Email deliverability
Act-On
8.8
Autopilot
9.0
List management
Act-On
6.0
Autopilot
7.4
Triggered drip sequences
Act-On
8.3
Autopilot
9.0

Lead Management

Act-On
6.7
Autopilot
6.9
Lead nurturing
Act-On
6.3
Autopilot
8.4
Lead scoring and grading
Act-On
6.9
Autopilot
Data quality management
Act-On
7.1
Autopilot
6.1
Automated sales alerts and tasks
Act-On
6.4
Autopilot
6.1

Campaign Management

Act-On
7.5
Autopilot
9.0
Calendaring
Act-On
6.8
Autopilot
Event/webinar marketing
Act-On
8.3
Autopilot
9.0

Social Media Marketing

Act-On
6.7
Autopilot
7.0
Social sharing and campaigns
Act-On
6.4
Autopilot
Social profile integration
Act-On
7.0
Autopilot
7.0

Reporting & Analytics

Act-On
5.3
Autopilot
7.0
Dashboards
Act-On
4.7
Autopilot
7.0
Standard reports
Act-On
5.7
Autopilot
7.0
Custom reports
Act-On
5.6
Autopilot

Platform & Infrastructure

Act-On
6.5
Autopilot
8.4
API
Act-On
8.0
Autopilot
9.0
Role-based workflow & approvals
Act-On
6.4
Autopilot
Customizability
Act-On
5.1
Autopilot
7.1
Integration with Salesforce.com
Act-On
8.0
Autopilot
9.0
Integration with Microsoft Dynamics CRM
Act-On
4.1
Autopilot
Integration with SugarCRM
Act-On
7.1
Autopilot

Pros

  • I have used a number of marketing automation systems over the years from Oracle to Salesforce. However none of these have been as easy to use from a platform perspective.
  • Its very intuitive and in a short period of weeks we have been able to set up the platform, fully integrate it with our systems and create lead scoring and funnel reports.
  • If I am ever stuck our amazing customer success manager is there to help us with weekly calls and demos which focus on our business needs and requirements.
Mark Terry profile photo
  • It has entry-level pricing
  • It's easy to use and set-up
  • Its heads-up feature is a great alternative to simple lead-gen forms
Quentin Aisbett profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • It scans your existing forms, which can be troublesome. It'd be great to offer Autopilot forms as well as simple tags to ensure fields are being collected.
  • Some flexibility with its heads-up feature would be good. Different positioning, timed appearance, etc.
Quentin Aisbett profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former products at the time we used them was nowhere as flexible and user-friendly. We use Zapier all the time, and this integration is a massive asset for Autopilot.
Quentin Aisbett profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • The investment is certainly less than other competitors, so it's an easy sell for smaller companies or a segment of a larger company.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Autopilot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Autopilot Editions & Modules
Autopilot
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount. Plans start from $20/month for up to 1,000 contacts

Autopilot More Information