What users are saying about
342 Ratings
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Score 7 out of 101
6 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Aventri (formerly etouches)

eTouches seems to be well positioned to serve those needing event registration for small groups up to large conventions. Events with multiple sessions are very well organized and allows the planners to monitor registration and attendance with ease. One issue we have run into is the ability to give a discount to a specific registrant who signs up a group of individuals. We continue to work for a solution to this.
Bill Reger profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Aventri (formerly etouches)
WYSIWYG email editor
Act-On
7.9
Aventri (formerly etouches)
Dynamic content
Act-On
7.1
Aventri (formerly etouches)
Ability to test dynamic content
Act-On
6.7
Aventri (formerly etouches)
Landing pages
Act-On
7.0
Aventri (formerly etouches)
A/B testing
Act-On
6.9
Aventri (formerly etouches)
Mobile optimization
Act-On
6.8
Aventri (formerly etouches)
Email deliverability
Act-On
7.8
Aventri (formerly etouches)
List management
Act-On
6.4
Aventri (formerly etouches)
Triggered drip sequences
Act-On
9.2
Aventri (formerly etouches)

Lead Management

Act-On
7.3
Aventri (formerly etouches)
Lead nurturing
Act-On
7.0
Aventri (formerly etouches)
Lead scoring and grading
Act-On
7.4
Aventri (formerly etouches)
Data quality management
Act-On
7.9
Aventri (formerly etouches)
Automated sales alerts and tasks
Act-On
6.7
Aventri (formerly etouches)

Campaign Management

Act-On
7.6
Aventri (formerly etouches)
Calendaring
Act-On
6.8
Aventri (formerly etouches)
Event/webinar marketing
Act-On
8.5
Aventri (formerly etouches)

Social Media Marketing

Act-On
7.9
Aventri (formerly etouches)
Social sharing and campaigns
Act-On
7.9
Aventri (formerly etouches)
Social profile integration
Act-On
7.9
Aventri (formerly etouches)

Reporting & Analytics

Act-On
5.7
Aventri (formerly etouches)
Dashboards
Act-On
5.5
Aventri (formerly etouches)
Standard reports
Act-On
6.0
Aventri (formerly etouches)
Custom reports
Act-On
5.7
Aventri (formerly etouches)

Platform & Infrastructure

Act-On
7.3
Aventri (formerly etouches)
API
Act-On
9.2
Aventri (formerly etouches)
Role-based workflow & approvals
Act-On
6.8
Aventri (formerly etouches)
Customizability
Act-On
6.7
Aventri (formerly etouches)
Integration with Salesforce.com
Act-On
8.0
Aventri (formerly etouches)
Integration with Microsoft Dynamics CRM
Act-On
6.1
Aventri (formerly etouches)
Integration with SugarCRM
Act-On
7.0
Aventri (formerly etouches)

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • The response time of support requests is exceptional. While they have not been able to solve every issue, they are very thorough and followup regularly.
  • The availability of optional robust modules that you can choose whether or not to implement is excellent. For instance, the eSurvey module made post event evaluations significantly better than past attempts.
  • The ability to assign multiple levels of users to view event reports is a big help.
Bill Reger profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • The transition to the new platform has taken some time to get everything functional, but they are working on it and update us regularly.
  • Reporting has vastly improved!
  • eSeating uses Flash which doesn't work on iPads... this can be a problem.
Fran Rickenbach profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
eTouches was selected for the integrated package, lower cost per registrant, no limitations on web pages, availability of exhibit sales module. It can handle the complexity of our client programs very easily. eTouches tells us we are "power users ;-)".
Fran Rickenbach profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Helps us offer online registration immediately for new clients - this has helped us secure new business.
Fran Rickenbach profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Aventri (formerly etouches)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Aventri (formerly etouches) Editions & Modules
Aventri (formerly etouches)
Additional Pricing Details