What users are saying about

Act-On

328 Ratings
Score 7 out of 101

Aventri (formerly etouches)

6 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Act-On

Most definitely, Act-On is best for companies that want to send multiple messages to the same contact many times during a month. Most email automation systems will count each email sent against the monthly allowance, but Act-On only counts the actual contact that is sent to each month, and it only counts it once, which is great for a company like ours. We send multiple emails to the same prospects each month, so Act-On fits our needs extremely well.
Paloma Nazar profile photo

Aventri (formerly etouches)

eTouches seems to be well positioned to serve those needing event registration for small groups up to large conventions. Events with multiple sessions are very well organized and allows the planners to monitor registration and attendance with ease. One issue we have run into is the ability to give a discount to a specific registrant who signs up a group of individuals. We continue to work for a solution to this.
Bill Reger profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Aventri (formerly etouches)
WYSIWYG email editor
Act-On
7.3
Aventri (formerly etouches)
Dynamic content
Act-On
6.9
Aventri (formerly etouches)
Ability to test dynamic content
Act-On
6.6
Aventri (formerly etouches)
Landing pages
Act-On
7.8
Aventri (formerly etouches)
A/B testing
Act-On
8.0
Aventri (formerly etouches)
Mobile optimization
Act-On
7.7
Aventri (formerly etouches)
Email deliverability
Act-On
8.8
Aventri (formerly etouches)
List management
Act-On
5.9
Aventri (formerly etouches)
Triggered drip sequences
Act-On
8.3
Aventri (formerly etouches)

Lead Management

Act-On
6.7
Aventri (formerly etouches)
Lead nurturing
Act-On
6.3
Aventri (formerly etouches)
Lead scoring and grading
Act-On
6.8
Aventri (formerly etouches)
Data quality management
Act-On
7.1
Aventri (formerly etouches)
Automated sales alerts and tasks
Act-On
6.4
Aventri (formerly etouches)

Campaign Management

Act-On
7.5
Aventri (formerly etouches)
Calendaring
Act-On
6.8
Aventri (formerly etouches)
Event/webinar marketing
Act-On
8.2
Aventri (formerly etouches)

Social Media Marketing

Act-On
6.7
Aventri (formerly etouches)
Social sharing and campaigns
Act-On
6.4
Aventri (formerly etouches)
Social profile integration
Act-On
7.0
Aventri (formerly etouches)

Reporting & Analytics

Act-On
5.3
Aventri (formerly etouches)
Dashboards
Act-On
4.7
Aventri (formerly etouches)
Standard reports
Act-On
5.7
Aventri (formerly etouches)
Custom reports
Act-On
5.6
Aventri (formerly etouches)

Platform & Infrastructure

Act-On
6.4
Aventri (formerly etouches)
API
Act-On
8.0
Aventri (formerly etouches)
Role-based workflow & approvals
Act-On
6.4
Aventri (formerly etouches)
Customizability
Act-On
5.1
Aventri (formerly etouches)
Integration with Salesforce.com
Act-On
8.0
Aventri (formerly etouches)
Integration with Microsoft Dynamics CRM
Act-On
4.1
Aventri (formerly etouches)
Integration with SugarCRM
Act-On
7.1
Aventri (formerly etouches)

Pros

  • Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus.
  • Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily.
  • Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.
Paloma Nazar profile photo
  • The response time of support requests is exceptional. While they have not been able to solve every issue, they are very thorough and followup regularly.
  • The availability of optional robust modules that you can choose whether or not to implement is excellent. For instance, the eSurvey module made post event evaluations significantly better than past attempts.
  • The ability to assign multiple levels of users to view event reports is a big help.
Bill Reger profile photo

Cons

  • More training - There are features I haven't used, due to lack of knowing how to use them. The team has offered to train me on these, I just need to take them up on the offer!
  • Email lists - Sometimes if I remove an opt-out from one list, they are still included in another list. This can just be a source of time-consumption as I have to go find where else the contact is in our account.
Paloma Nazar profile photo
  • We have run into some email servers putting eTouches sent emails in spam folders. The placement has come from the server end, not the user end. This has resulted in missing survey responses.
  • The ability to customize registrant categories would significantly help in evaluation completions.
  • [I would like] A clear answer as to how many emails are allowed per registration.
Bill Reger profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I choose Act-On because of the price, simplicity and customer service reputation. After sitting through a few demos, I also felt Act-On had more to offer a small company like ours. Their niche is small to mid-size businesses, which made me feel like they understood our needs and challenges more than some of the bigger players in the industry.
Brandon Taylor profile photo
SignUp4 was our previous service and performed well. It wasn't until after it shuttered that we realized how much more could be provided. Cvent (which absorbed SignUp4) provided many of the old solutions but at a significantly higher price. In the end, it seemed more suited for very large events more so than the size we normally run. Thus we chose eTouches to supplant SignUp4.
Bill Reger profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • Much more thorough reporting than previous provider.
  • The ability for long term goal creation based on the objectives evaluated post conference.
Bill Reger profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Aventri (formerly etouches)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Aventri (formerly etouches) Editions & Modules
Aventri (formerly etouches)
Additional Pricing Details