What users are saying about
343 Ratings
19 Ratings
343 Ratings
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Score 7 out of 101
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

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Likelihood to Recommend

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

Bizible

If you are marketing across different channels - Paid Search, Organic Search, Programmatic Display, Email, Third-Party, etc., in order to properly evaluate if its working and what are the highest performing buyer journies and ROI - specifically multi-touch - you need Bizable otherwise you are really only able to see what they did after they were known vs. what drove them to become known
Melissa Davies profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Bizible
WYSIWYG email editor
Act-On
7.9
Bizible
Dynamic content
Act-On
7.1
Bizible
Ability to test dynamic content
Act-On
6.7
Bizible
Landing pages
Act-On
7.0
Bizible
A/B testing
Act-On
6.8
Bizible
Mobile optimization
Act-On
6.7
Bizible
Email deliverability
Act-On
7.8
Bizible
List management
Act-On
6.4
Bizible
Triggered drip sequences
Act-On
9.2
Bizible

Lead Management

Act-On
7.2
Bizible
Lead nurturing
Act-On
7.0
Bizible
Lead scoring and grading
Act-On
7.4
Bizible
Data quality management
Act-On
7.9
Bizible
Automated sales alerts and tasks
Act-On
6.6
Bizible

Campaign Management

Act-On
7.6
Bizible
Calendaring
Act-On
6.8
Bizible
Event/webinar marketing
Act-On
8.4
Bizible

Social Media Marketing

Act-On
7.9
Bizible
Social sharing and campaigns
Act-On
7.9
Bizible
Social profile integration
Act-On
7.9
Bizible

Reporting & Analytics

Act-On
5.7
Bizible
Dashboards
Act-On
5.5
Bizible
Standard reports
Act-On
5.9
Bizible
Custom reports
Act-On
5.6
Bizible

Platform & Infrastructure

Act-On
7.3
Bizible
API
Act-On
9.3
Bizible
Role-based workflow & approvals
Act-On
6.8
Bizible
Customizability
Act-On
6.7
Bizible
Integration with Salesforce.com
Act-On
8.0
Bizible
Integration with Microsoft Dynamics CRM
Act-On
6.1
Bizible
Integration with SugarCRM
Act-On
7.0
Bizible

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • Tracking and reporting on buyer journey
Melissa Davies profile photo

Cons

  • Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
  • E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
Lauren Kates profile photo
  • Bizible's attribution window is only 30 minutes, so if a lead takes longer than 30 minutes to fill out a form, the attribution is incorrectly given to Web Direct.
  • Bizible's dashboard is not very helpful for reporting other than paid ad spend. Their dashboard is not a waterfall model.
  • Out of the box native Salesforce reporting still needs to be fully customized.
Sarah Mayer profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
I am extremely happy with Act-On's platform and their service. The service for support and account management is one of the best around. I have always received a timely response and have always felt that my account manager or support person owned the problem or request and did everything they could do to solve it or answer any question I may have had.
Liz Guinn profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
Bizible was selected as an alternative to Pardot's clickstream/digital marketing data. Bizible's data is much more accurate, not dropping cookies or misattributing visits. The team at Bizible clearly cares about getting digital tracking right.
Ryan Severns profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • We are able to prove that a certain amount of won deals are attributed back to not only Marketing, but Marketing Channels. This way we can prove that with more budget, we can do better.
  • We have a lot of leads that are attributed to direct web visits, however we know they are not -- it's just due to an attribution timeout.
  • It's difficult to teach others how to use Bizible if they don't know Salesforce.
Sarah Mayer profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Bizible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Bizible Editions & Modules
Bizible
Additional Pricing Details