What users are saying about
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361 Ratings
5 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
5 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo profile photo

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Blueshift
WYSIWYG email editor
Act-On
7.5
Blueshift
Dynamic content
Act-On
7.2
Blueshift
Ability to test dynamic content
Act-On
7.2
Blueshift
Landing pages
Act-On
7.4
Blueshift
A/B testing
Act-On
7.2
Blueshift
Mobile optimization
Act-On
7.9
Blueshift
Email deliverability
Act-On
7.9
Blueshift
List management
Act-On
8.2
Blueshift
Triggered drip sequences
Act-On
8.4
Blueshift

Lead Management

Act-On
7.7
Blueshift
Lead nurturing
Act-On
8.1
Blueshift
Lead scoring and grading
Act-On
8.0
Blueshift
Data quality management
Act-On
7.0
Blueshift
Automated sales alerts and tasks
Act-On
7.6
Blueshift

Campaign Management

Act-On
7.5
Blueshift
Calendaring
Act-On
6.8
Blueshift
Event/webinar marketing
Act-On
8.3
Blueshift

Social Media Marketing

Act-On
6.6
Blueshift
Social sharing and campaigns
Act-On
6.7
Blueshift
Social profile integration
Act-On
6.4
Blueshift

Reporting & Analytics

Act-On
6.7
Blueshift
Dashboards
Act-On
6.8
Blueshift
Standard reports
Act-On
7.0
Blueshift
Custom reports
Act-On
6.2
Blueshift

Platform & Infrastructure

Act-On
7.7
Blueshift
API
Act-On
7.1
Blueshift
Role-based workflow & approvals
Act-On
7.5
Blueshift
Customizability
Act-On
7.0
Blueshift
Integration with Salesforce.com
Act-On
8.2
Blueshift
Integration with Microsoft Dynamics CRM
Act-On
7.8
Blueshift
Integration with SugarCRM
Act-On
8.6
Blueshift

Pros

Act-On

  • List Management. Act-On has some powerful segmentation tools that complement the automated programs very well. Act-On lets you really slice and dice your lists however you see fit. Connected to Salesforce, Act-On becomes super-charged.
  • Automated Programs. You can then take your targeted segments and create robust automated programs that can be tailored into specific tracks for your targeted audience.
  • Webinar Programs. If you use GotoWebinar or WebEx, managing the webinar is a breeze. Act-On will handle the invitations, registrations, reminders and post-event follow-up for you. It works really well.
Dave Moll profile photo

Blueshift

  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Divya Mulanjur profile photo

Cons

Act-On

  • Reporting
  • Speed of unsubscribing contacts
  • Email building requires a high understanding of html if you face any issues with design or layout
Andrew Smith profile photo

Blueshift

  • UI is poor
  • Takes time to get onboard
No photo available

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo

Blueshift

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Blueshift

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Blueshift

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo

Blueshift

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo

Blueshift

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Blueshift

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Blueshift

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

Blueshift

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

We primarily looked at Pardot and Eloqua. Eloqua was out of our budget range. At the time Pardot and Salesforce weren't merged yet, and had they been, it might have changed our mind. However, I have to say the price point and the really easy integration into Salesforce makes is a very fair comparison. After we had our demo session with our sales person, we really liked what we saw and did a little bit more analysis and made the decision to go with Act-On a couple of weeks later
Audrey Dalton profile photo

Blueshift

  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
No photo available

Return on Investment

Act-On

  • We've been able to pinpoint engaged prospects based on their responses and behaviors to a mix of digital marketing efforts.
  • We've streamlined our webinar creation, marketing, and analysis.
  • We've been able to build workflows and triggers in Salesforce that help automate the sales process based on Act-On activities such as form completion.
Beth Dean profile photo

Blueshift

  • Better email tracking
  • Better workflow and user experience
No photo available

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Blueshift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Blueshift Editions & Modules

Blueshift
Additional Pricing Details

Add comparison