What users are saying about
339 Ratings
5 Ratings
339 Ratings
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Score 7 out of 101
5 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Blueshift
WYSIWYG email editor
Act-On
7.9
Blueshift
Dynamic content
Act-On
7.1
Blueshift
Ability to test dynamic content
Act-On
6.7
Blueshift
Landing pages
Act-On
7.0
Blueshift
A/B testing
Act-On
6.9
Blueshift
Mobile optimization
Act-On
6.8
Blueshift
Email deliverability
Act-On
7.8
Blueshift
List management
Act-On
6.4
Blueshift
Triggered drip sequences
Act-On
9.2
Blueshift

Lead Management

Act-On
7.3
Blueshift
Lead nurturing
Act-On
7.0
Blueshift
Lead scoring and grading
Act-On
7.4
Blueshift
Data quality management
Act-On
7.9
Blueshift
Automated sales alerts and tasks
Act-On
6.7
Blueshift

Campaign Management

Act-On
7.6
Blueshift
Calendaring
Act-On
6.8
Blueshift
Event/webinar marketing
Act-On
8.5
Blueshift

Social Media Marketing

Act-On
7.9
Blueshift
Social sharing and campaigns
Act-On
7.9
Blueshift
Social profile integration
Act-On
7.9
Blueshift

Reporting & Analytics

Act-On
5.7
Blueshift
Dashboards
Act-On
5.5
Blueshift
Standard reports
Act-On
6.0
Blueshift
Custom reports
Act-On
5.7
Blueshift

Platform & Infrastructure

Act-On
7.3
Blueshift
API
Act-On
9.2
Blueshift
Role-based workflow & approvals
Act-On
6.8
Blueshift
Customizability
Act-On
6.7
Blueshift
Integration with Salesforce.com
Act-On
8.0
Blueshift
Integration with Microsoft Dynamics CRM
Act-On
6.1
Blueshift
Integration with SugarCRM
Act-On
7.0
Blueshift

Pros

  • Their knowledge base and onboarding are fantastic. I learned what I needed in a very short period of time and can quickly find information if I need help getting what I need.
  • They respond very quickly when support is needed and have always helped me find what I need if I can't in the knowledge base.
  • The email creation tool is very easy to use, and I love that it has a responsive design.
  • Adding and uploading contacts is easy.
  • Building forms is simple and easy, and is a great way to supplement our website.
Elizabeth Lepisto profile photo
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Divya Mulanjur profile photo

Cons

  • Our experience with Act-On Software has been nothing but positive.
Jim Lovelady profile photo
  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Divya Mulanjur profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
I am extremely happy with Act-On's platform and their service. The service for support and account management is one of the best around. I have always received a timely response and have always felt that my account manager or support person owned the problem or request and did everything they could do to solve it or answer any question I may have had.
Liz Guinn profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are always very responsive and willing to help in a timely manner. THey want to make sure we fully understand how to proceed going forward and resolve our issue.
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I chose Act-On from a listing of about 15-20 systems for automated cloud-based digital marketing. Act-On offered the best email marketing system for me by a wide margin. I needed a versatile, easy to use, and comprehensive system to create attractive marketing communication vehicles, have the capability to incorporate forms, check lists, document/photo inclusions, and other basics so I could create professional advertising to be sent and results tracked. Act-On offered all of this for a very good price in a size package that fit my needs very well. Overall, the compelling attraction was infinite access to helpers without limitation or extra cost.
Charles Harte profile photo
  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
No photo available

Return on Investment

  • Faster lead attention due to alerts. Sales people realize their efforts are paying off.
  • Great ability to measure overall behaviors and activity after we've conducted email campaigns. We really like the holistic view.
  • Easy to segment and parse data for reporting and list building. The totality of all of these strengths has tremendously cut down my reporting and analysis of marketing ROI.
Audrey Dalton profile photo
  • Better email tracking
  • Better workflow and user experience
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Blueshift

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Blueshift Editions & Modules
Blueshift
Additional Pricing Details