What users are saying about

Act-On

328 Ratings

Blueshift

4 Ratings

Act-On

328 Ratings
Score 7 out of 101

Blueshift

4 Ratings
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Act-On

The platform is best suited to organisations that have a very strong and well executed content marketing strategy, a well engaged audience and a healthy sales pipeline to get the most out of what the platform can offer.
Andrew Smith profile photo

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Blueshift
WYSIWYG email editor
Act-On
7.3
Blueshift
Dynamic content
Act-On
6.9
Blueshift
Ability to test dynamic content
Act-On
6.6
Blueshift
Landing pages
Act-On
7.8
Blueshift
A/B testing
Act-On
8.0
Blueshift
Mobile optimization
Act-On
7.7
Blueshift
Email deliverability
Act-On
8.8
Blueshift
List management
Act-On
5.9
Blueshift
Triggered drip sequences
Act-On
8.3
Blueshift

Lead Management

Act-On
6.7
Blueshift
Lead nurturing
Act-On
6.3
Blueshift
Lead scoring and grading
Act-On
6.9
Blueshift
Data quality management
Act-On
7.1
Blueshift
Automated sales alerts and tasks
Act-On
6.4
Blueshift

Campaign Management

Act-On
7.5
Blueshift
Calendaring
Act-On
6.8
Blueshift
Event/webinar marketing
Act-On
8.3
Blueshift

Social Media Marketing

Act-On
6.7
Blueshift
Social sharing and campaigns
Act-On
6.4
Blueshift
Social profile integration
Act-On
7.0
Blueshift

Reporting & Analytics

Act-On
5.3
Blueshift
Dashboards
Act-On
4.7
Blueshift
Standard reports
Act-On
5.7
Blueshift
Custom reports
Act-On
5.6
Blueshift

Platform & Infrastructure

Act-On
6.4
Blueshift
API
Act-On
8.0
Blueshift
Role-based workflow & approvals
Act-On
6.4
Blueshift
Customizability
Act-On
5.1
Blueshift
Integration with Salesforce.com
Act-On
8.0
Blueshift
Integration with Microsoft Dynamics CRM
Act-On
4.1
Blueshift
Integration with SugarCRM
Act-On
7.1
Blueshift

Pros

  • Constant evolution of the product.
  • Fantastic landing page and email builder.
  • Great handling of email sending, bounce and traffic.
  • Great website website analysis tools.
  • As a company, Act-On is always willing and eager to listen to customer feedback and incorporate it into the product.
Diogo Cabral profile photo
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
Divya Mulanjur profile photo

Cons

  • It's very frustrating that the marketing lists are not sortable by column.
  • I know it's coming soon, but having responsive design for the landing pages would be a great improvement.
  • It would be great to see what lists a contact is in, possibly tying it together by email address.
Elizabeth Lepisto profile photo
  • Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, they set up regular calls with a dedicated account lead to help with initial difficulties.
  • Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Divya Mulanjur profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
I am extremely happy with Act-On's platform and their service. The service for support and account management is one of the best around. I have always received a timely response and have always felt that my account manager or support person owned the problem or request and did everything they could do to solve it or answer any question I may have had.
Liz Guinn profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Again, these systems take time to learn, and there's so much under the hood that usability is an issue with any marketing automation software. Act-On provides a nice balance.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs
Elizabeth Lepisto profile photo
  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
No photo available

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • Better email tracking
  • Better workflow and user experience
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Blueshift

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Blueshift Editions & Modules
Blueshift
Additional Pricing Details