What users are saying about
345 Ratings
5 Ratings
345 Ratings
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Score 7 out of 101
5 Ratings
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Score 5.8 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Cakemail

If you're managing a large email campaign, with 500+ subscribers, Cakemail is a wonderful service that can help anyone, with any level of experience – get their message out there. It has a useful interface, stimulates solid workflow, and cuts down on all the time and development that goes into coding an email campaign. Basically any level of email campaign, Cakemail is great for that
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
Cakemail
8.6
WYSIWYG email editor
Act-On
8.1
Cakemail
Dynamic content
Act-On
7.4
Cakemail
10.0
Ability to test dynamic content
Act-On
7.0
Cakemail
8.0
Landing pages
Act-On
7.1
Cakemail
7.0
A/B testing
Act-On
6.8
Cakemail
8.0
Mobile optimization
Act-On
6.6
Cakemail
8.0
Email deliverability
Act-On
7.9
Cakemail
9.0
List management
Act-On
6.7
Cakemail
10.0
Triggered drip sequences
Act-On
9.0
Cakemail
9.0

Lead Management

Act-On
7.4
Cakemail
Lead nurturing
Act-On
7.1
Cakemail
Lead scoring and grading
Act-On
7.7
Cakemail
Data quality management
Act-On
7.9
Cakemail
Automated sales alerts and tasks
Act-On
7.1
Cakemail

Campaign Management

Act-On
7.8
Cakemail
Calendaring
Act-On
6.8
Cakemail
Event/webinar marketing
Act-On
8.7
Cakemail

Social Media Marketing

Act-On
8.2
Cakemail
Social sharing and campaigns
Act-On
8.2
Cakemail
Social profile integration
Act-On
8.2
Cakemail

Reporting & Analytics

Act-On
6.2
Cakemail
9.3
Dashboards
Act-On
6.0
Cakemail
10.0
Standard reports
Act-On
6.6
Cakemail
9.0
Custom reports
Act-On
6.1
Cakemail
9.0

Platform & Infrastructure

Act-On
7.4
Cakemail
API
Act-On
8.9
Cakemail
Role-based workflow & approvals
Act-On
7.2
Cakemail
Customizability
Act-On
6.9
Cakemail
Integration with Salesforce.com
Act-On
8.0
Cakemail
Integration with Microsoft Dynamics CRM
Act-On
6.7
Cakemail
Integration with SugarCRM
Act-On
7.0
Cakemail

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Managing my contacts and campaigns has given me fantastic results and has been really easy through Cakemail's interface.
  • Customer support is amazing – if you have a problem with anything, they're always available to help.
  • Their flexible design tools are very easy to manage – there's really no learning curve which is nice.
No photo available

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
I use MailChimp a lot, and to be honest, both are great programs. Should you go with either of these, you will not be disappointed. I'm just a little biased because I just started using Cakemail, and I fell in love with the program. It's really solid and they're always updating it
No photo available

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • Cakemail has given us a pretty positive response rate...we're always open to trying new technologies, but Cakemail has shown our subscriber clicks rise quite frequently in the last few campaigns we've sent out.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Cakemail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Cakemail Editions & Modules
Cakemail
Additional Pricing Details