What users are saying about
340 Ratings
Top Rated
60 Ratings
340 Ratings
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Score 7 out of 101
Top Rated
60 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Campaign Monitor

I don't have a large list, so this works well for me. However those with large lists might be put off by the way that the import feature works, or by the huge difference in the pricing structure. All in all, it is a really great product, and I plan on sticking with it.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Campaign Monitor
8.6
WYSIWYG email editor
Act-On
7.9
Campaign Monitor
Dynamic content
Act-On
7.1
Campaign Monitor
7.8
Ability to test dynamic content
Act-On
6.7
Campaign Monitor
8.0
Landing pages
Act-On
7.0
Campaign Monitor
A/B testing
Act-On
6.9
Campaign Monitor
8.6
Mobile optimization
Act-On
6.8
Campaign Monitor
Email deliverability
Act-On
7.8
Campaign Monitor
10.0
List management
Act-On
6.4
Campaign Monitor
Triggered drip sequences
Act-On
9.2
Campaign Monitor

Lead Management

Act-On
7.3
Campaign Monitor
Lead nurturing
Act-On
7.0
Campaign Monitor
Lead scoring and grading
Act-On
7.4
Campaign Monitor
Data quality management
Act-On
7.9
Campaign Monitor
Automated sales alerts and tasks
Act-On
6.7
Campaign Monitor

Campaign Management

Act-On
7.6
Campaign Monitor
Calendaring
Act-On
6.8
Campaign Monitor
Event/webinar marketing
Act-On
8.5
Campaign Monitor

Social Media Marketing

Act-On
7.9
Campaign Monitor
Social sharing and campaigns
Act-On
7.9
Campaign Monitor
Social profile integration
Act-On
7.9
Campaign Monitor

Reporting & Analytics

Act-On
5.7
Campaign Monitor
10.0
Dashboards
Act-On
5.5
Campaign Monitor
Standard reports
Act-On
6.0
Campaign Monitor
10.0
Custom reports
Act-On
5.7
Campaign Monitor

Platform & Infrastructure

Act-On
7.3
Campaign Monitor
API
Act-On
9.2
Campaign Monitor
Role-based workflow & approvals
Act-On
6.8
Campaign Monitor
Customizability
Act-On
6.7
Campaign Monitor
Integration with Salesforce.com
Act-On
8.0
Campaign Monitor
Integration with Microsoft Dynamics CRM
Act-On
6.1
Campaign Monitor
Integration with SugarCRM
Act-On
7.0
Campaign Monitor

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Easy interface for email building. It's super intuitive even if you're not accustomed to building with code.
  • The campaign reporting is designed very well, and easy to understand.
  • Getting started is simple and automations are easy to get rolling.
Nicholas De Salvo profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • The automation features are a bit basic and some power users might find they need a more robust option.
  • Using HTML is harder than it should be.
  • Their Contact Management is cumbersome and list-based, which can create a contact in multiple lists (each counting toward your total).
Nicholas De Salvo profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
There is no other provider in the segment that does what they do at the price they charge, and their support team is great. My contact often checks in with me, and I think that they have really taken a stake in making sure that my company and my business succeeds. I often think of them as friends vs. business collaborators.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Campaign Monitor9.9
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
I have used all of the competitors of Campaign Monitor, and I would say it stacks up well with any of them. They all have their own various features that set them apart from their competitors. I personally like the visual workflow builder of AutoPliot, but I like the email designer better in Campaign Monitor. I personally picked this platform because out of all of them it had the most consistent and well rounded features of all the platforms that mean the most to me and what I do. I enjoy the email designer, list management, and campaign features. I would like to see some more development in the ares of building journeys that can be use cross platforms like SMS
Chris Williams profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Efficiency
  • Standardization
David Nero profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Campaign Monitor Editions & Modules
Campaign Monitor
Additional Pricing Details