What users are saying about
393 Ratings
393 Ratings
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Score 8.2 out of 100
94 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Campaign Monitor

Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
Korey Migdal | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
Campaign Monitor
8.8
WYSIWYG email editor
Act-On
9.4
Campaign Monitor
8.8
Dynamic content
Act-On
9.2
Campaign Monitor
8.3
Ability to test dynamic content
Act-On
9.0
Campaign Monitor
8.0
Landing pages
Act-On
9.0
Campaign Monitor
A/B testing
Act-On
9.4
Campaign Monitor
8.8
Mobile optimization
Act-On
9.6
Campaign Monitor
Email deliverability reporting
Act-On
8.9
Campaign Monitor
10.0
List management
Act-On
9.4
Campaign Monitor
Triggered drip sequences
Act-On
9.2
Campaign Monitor

Lead Management

Act-On
9.4
Campaign Monitor
Lead nurturing
Act-On
9.6
Campaign Monitor
Lead scoring and grading
Act-On
9.8
Campaign Monitor
Data quality management
Act-On
9.2
Campaign Monitor
Automated sales alerts and tasks
Act-On
9.1
Campaign Monitor

Campaign Management

Act-On
8.1
Campaign Monitor
Calendaring
Act-On
6.8
Campaign Monitor
Event/webinar marketing
Act-On
9.4
Campaign Monitor

Social Media Marketing

Act-On
9.3
Campaign Monitor
Social sharing and campaigns
Act-On
9.3
Campaign Monitor
Social profile integration
Act-On
9.3
Campaign Monitor

Reporting & Analytics

Act-On
9.1
Campaign Monitor
10.0
Dashboards
Act-On
9.0
Campaign Monitor
Standard reports
Act-On
8.8
Campaign Monitor
10.0
Custom reports
Act-On
9.4
Campaign Monitor

Platform & Infrastructure

Act-On
9.3
Campaign Monitor
API
Act-On
9.0
Campaign Monitor
Role-based workflow & approvals
Act-On
9.1
Campaign Monitor
Customizability
Act-On
9.5
Campaign Monitor
Integration with Salesforce.com
Act-On
9.5
Campaign Monitor
Integration with Microsoft Dynamics CRM
Act-On
9.4
Campaign Monitor
Integration with SugarCRM
Act-On
9.0
Campaign Monitor

Pre-Send Testing

Act-On
Campaign Monitor
9.2
Spam Testing
Act-On
Campaign Monitor
9.2

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Campaign Monitor

  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
Becca Sangwin | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Campaign Monitor

  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Campaign Monitor

Campaign Monitor 10.0
Based on 2 answers
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
Anonymous | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Campaign Monitor

The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
Emily Mok | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Campaign Monitor

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Campaign Monitor

  • As for now since we are a small business, we don't see any ROI from campaign Monitor yet, but I am sure we will in the future.
  • We see an improved open rate.
  • Price is $5 cheaper than former email software we used.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Campaign Monitor

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Campaign Monitor Editions & Modules

Edition
Basic$91
Unlimited$291
Premier$1491
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
9.4
Campaign Monitor
8.8

Likelihood to Renew

Act-On
8.9
Campaign Monitor

Usability

Act-On
9.1
Campaign Monitor
10.0

Reliability and Availability

Act-On
9.1
Campaign Monitor

Performance

Act-On
8.2
Campaign Monitor

Support Rating

Act-On
7.3
Campaign Monitor

In-Person Training

Act-On
8.7
Campaign Monitor

Online Training

Act-On
9.3
Campaign Monitor

Implementation Rating

Act-On
8.6
Campaign Monitor

Scalability

Act-On
9.1
Campaign Monitor

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