What users are saying about

Act-On

328 Ratings

Campaign Monitor

Top Rated
56 Ratings

Act-On

328 Ratings
Score 7 out of 101

Campaign Monitor

Top Rated
56 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

Campaign Monitor

Great for sending out app or store notification emails, subscription/newsletter emails, rss-driven emails. Great for reselling. Simple, takes little training of resell customers, yet still does it all.
Nick Wynkoop profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Campaign Monitor
8.6
WYSIWYG email editor
Act-On
7.3
Campaign Monitor
Dynamic content
Act-On
6.9
Campaign Monitor
7.8
Ability to test dynamic content
Act-On
6.6
Campaign Monitor
8.0
Landing pages
Act-On
7.8
Campaign Monitor
A/B testing
Act-On
8.0
Campaign Monitor
8.6
Mobile optimization
Act-On
7.7
Campaign Monitor
Email deliverability
Act-On
8.8
Campaign Monitor
10.0
List management
Act-On
6.0
Campaign Monitor
Triggered drip sequences
Act-On
8.3
Campaign Monitor

Lead Management

Act-On
6.7
Campaign Monitor
Lead nurturing
Act-On
6.3
Campaign Monitor
Lead scoring and grading
Act-On
6.9
Campaign Monitor
Data quality management
Act-On
7.1
Campaign Monitor
Automated sales alerts and tasks
Act-On
6.4
Campaign Monitor

Campaign Management

Act-On
7.5
Campaign Monitor
Calendaring
Act-On
6.8
Campaign Monitor
Event/webinar marketing
Act-On
8.3
Campaign Monitor

Social Media Marketing

Act-On
6.7
Campaign Monitor
Social sharing and campaigns
Act-On
6.4
Campaign Monitor
Social profile integration
Act-On
7.0
Campaign Monitor

Reporting & Analytics

Act-On
5.3
Campaign Monitor
10.0
Dashboards
Act-On
4.7
Campaign Monitor
Standard reports
Act-On
5.7
Campaign Monitor
10.0
Custom reports
Act-On
5.6
Campaign Monitor

Platform & Infrastructure

Act-On
6.5
Campaign Monitor
API
Act-On
8.0
Campaign Monitor
Role-based workflow & approvals
Act-On
6.4
Campaign Monitor
Customizability
Act-On
5.1
Campaign Monitor
Integration with Salesforce.com
Act-On
8.0
Campaign Monitor
Integration with Microsoft Dynamics CRM
Act-On
4.1
Campaign Monitor
Integration with SugarCRM
Act-On
7.1
Campaign Monitor

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Easy interface for email building. It's super intuitive even if you're not accustomed to building with code.
  • The campaign reporting is designed very well, and easy to understand.
  • Getting started is simple and automations are easy to get rolling.
Nicholas De Salvo profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • Contact management needs some serious work - it is list based so every contact (unique or NOT) is counted towards your allotment. To me this delineates this product from being a CRM - they really should have contact records and different list memberships. This also skews the way people are billed probably so you have to keep an eye out on this.
  • Lists and segmentation need a lot of back work and setting up to use. You have to assign characteristics to contacts when they are uploaded so if you have to plan ahead strategically on how your future lists will look.
  • Although their email designer is very easy to use, sometimes I wish there was a bit more flexibility in customization.
Billie-Ann Woo profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
Campaign Monitor9.9
Based on 2 answers
Very simple yet still full featured.
Nick Wynkoop profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
Ease of use is a priority for us because when we recommend a solution, we want it to be intuitive for our clients. For this reason, Campaign Monitor was preferred over providers such as AWeber and Constant Contact. MailChimp is the other that we find comparable to Campaign Monitor and right now the decision is personal preference only
Quentin Aisbett profile photo

Return on Investment

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar profile photo
  • Reached new customers
  • Opened up new sales channels
  • Re-Connect with long lost customers
Marios Prapopoulos profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Campaign Monitor

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Campaign Monitor Editions & Modules
Campaign Monitor
Additional Pricing Details