What users are saying about
400 Ratings
400 Ratings
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Score 8.4 out of 100
39 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.0

Act-On

90%
7.9

Cheetah Messaging

79%
Act-On Software ranks higher in 9/9 features

WYSIWYG email editor

9.4
94%
112 Ratings
7.0
70%
11 Ratings

Dynamic content

9.2
92%
92 Ratings
9.0
90%
11 Ratings

Ability to test dynamic content

8.7
87%
92 Ratings
7.5
75%
11 Ratings

Landing pages

9.0
90%
108 Ratings
7.0
70%
11 Ratings

A/B testing

9.2
92%
95 Ratings
8.0
80%
10 Ratings

Mobile optimization

9.2
92%
103 Ratings
9.0
90%
10 Ratings

Email deliverability reporting

8.7
87%
220 Ratings
8.0
80%
19 Ratings

List management

9.0
90%
111 Ratings
8.0
80%
11 Ratings

Triggered drip sequences

8.6
86%
87 Ratings
8.0
80%
9 Ratings

Lead Management

9.3

Act-On

93%

Cheetah Messaging

Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features

Lead nurturing

9.4
94%
104 Ratings
N/A
0 Ratings

Lead scoring and grading

9.4
94%
104 Ratings
N/A
0 Ratings

Data quality management

9.3
93%
102 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

9.2
92%
95 Ratings
N/A
0 Ratings

Campaign Management

8.0

Act-On

80%

Cheetah Messaging

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Calendaring

6.8
68%
8 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
76 Ratings
N/A
0 Ratings

Social Media Marketing

9.3

Act-On

93%

Cheetah Messaging

Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features

Social sharing and campaigns

9.3
93%
69 Ratings
N/A
0 Ratings

Social profile integration

9.3
93%
63 Ratings
N/A
0 Ratings

Reporting & Analytics

8.9

Act-On

89%
7.7

Cheetah Messaging

77%
Act-On Software ranks higher in 3/3 features

Dashboards

8.7
87%
109 Ratings
7.5
75%
11 Ratings

Standard reports

8.7
87%
112 Ratings
8.0
80%
11 Ratings

Custom reports

9.4
94%
84 Ratings
7.5
75%
11 Ratings

Platform & Infrastructure

9.0

Act-On

90%

Cheetah Messaging

Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features

API

8.9
89%
67 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.9
89%
71 Ratings
N/A
0 Ratings

Customizability

9.4
94%
89 Ratings
N/A
0 Ratings

Integration with Salesforce.com

9.3
93%
65 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.2
92%
36 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.3
83%
29 Ratings
N/A
0 Ratings

Pre-Send Testing

Act-On

Feature Set Not Supported
N/A
7.8

Cheetah Messaging

78%
Cheetah Messaging ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
7.2
72%
3 Ratings

Link Tracking

N/A
0 Ratings
8.5
85%
3 Ratings

Image Validation

N/A
0 Ratings
7.8
78%
3 Ratings

Inbox Display

N/A
0 Ratings
7.4
74%
3 Ratings

Email Accessibility Tools

N/A
0 Ratings
7.4
74%
3 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.7
77%
3 Ratings

Spam Testing

N/A
0 Ratings
7.5
75%
3 Ratings

Email Previews

N/A
0 Ratings
8.7
87%
3 Ratings

Attribute Ratings

  • Act-On Software is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

9.4

Act-On

94%
219 Ratings
8.5

Cheetah Messaging

85%
13 Ratings

Likelihood to Renew

8.9

Act-On

89%
112 Ratings
7.6

Cheetah Messaging

76%
3 Ratings

Usability

9.1

Act-On

91%
32 Ratings
4.0

Cheetah Messaging

40%
1 Rating

Availability

9.1

Act-On

91%
28 Ratings

Cheetah Messaging

N/A
0 Ratings

Performance

8.2

Act-On

82%
26 Ratings

Cheetah Messaging

N/A
0 Ratings

Support Rating

7.3

Act-On

73%
78 Ratings
2.0

Cheetah Messaging

20%
2 Ratings

In-Person Training

8.7

Act-On

87%
4 Ratings

Cheetah Messaging

N/A
0 Ratings

Online Training

9.3

Act-On

93%
16 Ratings

Cheetah Messaging

N/A
0 Ratings

Implementation Rating

8.6

Act-On

86%
44 Ratings

Cheetah Messaging

N/A
0 Ratings

Product Scalability

9.1

Act-On

91%
1 Rating

Cheetah Messaging

N/A
0 Ratings

Likelihood to Recommend

Act-On

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Sourov K Chowdhury | TrustRadius Reviewer

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$900 per month (starts at 2,500 active contacts)

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Cheetah Messaging Editions & Modules

Additional Pricing Details

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Cheetah Messaging

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Cheetah Messaging

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Cheetah Messaging

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Hinal S | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Cheetah Messaging

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Screenshots

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