What users are saying about
400 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 400 reviews and ratings
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 39 reviews and ratings
Feature Set Ratings
- Act-On Software ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
9.0
Act-On
90%

7.9
Cheetah Messaging
79%
Act-On Software ranks higher in 9/9 features
Act-On Software ranks higher in 9/9 features
WYSIWYG email editor
9.4
94%
112 Ratings

7.0
70%
11 Ratings
Dynamic content
9.2
92%
92 Ratings

9.0
90%
11 Ratings
Ability to test dynamic content
8.7
87%
92 Ratings

7.5
75%
11 Ratings
Landing pages
9.0
90%
108 Ratings

7.0
70%
11 Ratings
A/B testing
9.2
92%
95 Ratings

8.0
80%
10 Ratings
Mobile optimization
9.2
92%
103 Ratings

9.0
90%
10 Ratings
Email deliverability reporting
8.7
87%
220 Ratings

8.0
80%
19 Ratings
List management
9.0
90%
111 Ratings

8.0
80%
11 Ratings
Triggered drip sequences
8.6
86%
87 Ratings

8.0
80%
9 Ratings
Lead Management
9.3
Act-On
93%

Cheetah Messaging
Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features
Act-On Software ranks higher in 4/4 features
Lead nurturing
9.4
94%
104 Ratings

N/A
0 Ratings
Lead scoring and grading
9.4
94%
104 Ratings

N/A
0 Ratings
Data quality management
9.3
93%
102 Ratings

N/A
0 Ratings
Automated sales alerts and tasks
9.2
92%
95 Ratings

N/A
0 Ratings
Campaign Management
8.0
Act-On
80%

Cheetah Messaging
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Calendaring
6.8
68%
8 Ratings

N/A
0 Ratings
Event/webinar marketing
9.2
92%
76 Ratings

N/A
0 Ratings
Social Media Marketing
9.3
Act-On
93%

Cheetah Messaging
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Social sharing and campaigns
9.3
93%
69 Ratings

N/A
0 Ratings
Social profile integration
9.3
93%
63 Ratings

N/A
0 Ratings
Reporting & Analytics
8.9
Act-On
89%

7.7
Cheetah Messaging
77%
Act-On Software ranks higher in 3/3 features
Act-On Software ranks higher in 3/3 features
Dashboards
8.7
87%
109 Ratings

7.5
75%
11 Ratings
Standard reports
8.7
87%
112 Ratings

8.0
80%
11 Ratings
Custom reports
9.4
94%
84 Ratings

7.5
75%
11 Ratings
Platform & Infrastructure
9.0
Act-On
90%

Cheetah Messaging
Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features
Act-On Software ranks higher in 6/6 features
API
8.9
89%
67 Ratings

N/A
0 Ratings
Role-based workflow & approvals
8.9
89%
71 Ratings

N/A
0 Ratings
Customizability
9.4
94%
89 Ratings

N/A
0 Ratings
Integration with Salesforce.com
9.3
93%
65 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.2
92%
36 Ratings

N/A
0 Ratings
Integration with SugarCRM
8.3
83%
29 Ratings

N/A
0 Ratings
Pre-Send Testing
Act-On
Feature Set Not Supported
N/A

7.8
Cheetah Messaging
78%
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features
URL Validation
N/A
0 Ratings

7.2
72%
3 Ratings
Link Tracking
N/A
0 Ratings

8.5
85%
3 Ratings
Image Validation
N/A
0 Ratings

7.8
78%
3 Ratings
Inbox Display
N/A
0 Ratings

7.4
74%
3 Ratings
Email Accessibility Tools
N/A
0 Ratings

7.4
74%
3 Ratings
Spelling and Grammar Check
N/A
0 Ratings

7.7
77%
3 Ratings
Spam Testing
N/A
0 Ratings

7.5
75%
3 Ratings
Email Previews
N/A
0 Ratings

8.7
87%
3 Ratings
Attribute Ratings
- Act-On Software is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating
Likelihood to Recommend
9.4
Act-On
94%
219 Ratings

8.5
Cheetah Messaging
85%
13 Ratings
Likelihood to Renew
8.9
Act-On
89%
112 Ratings

7.6
Cheetah Messaging
76%
3 Ratings
Usability
9.1
Act-On
91%
32 Ratings

4.0
Cheetah Messaging
40%
1 Rating
Availability
9.1
Act-On
91%
28 Ratings

Cheetah Messaging
N/A
0 Ratings
Performance
8.2
Act-On
82%
26 Ratings

Cheetah Messaging
N/A
0 Ratings
Support Rating
7.3
Act-On
73%
78 Ratings

2.0
Cheetah Messaging
20%
2 Ratings
In-Person Training
8.7
Act-On
87%
4 Ratings

Cheetah Messaging
N/A
0 Ratings
Online Training
9.3
Act-On
93%
16 Ratings

Cheetah Messaging
N/A
0 Ratings
Implementation Rating
8.6
Act-On
86%
44 Ratings

Cheetah Messaging
N/A
0 Ratings
Product Scalability
9.1
Act-On
91%
1 Rating

Cheetah Messaging
N/A
0 Ratings
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Database Software Engineer
Best Web Design Ltd.Information Technology & Services, 11-50 employees
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesPros
Act-On
- Establishes a simple but very decisive way of how to perform specialized marketing work.
- It includes the monitoring of advertising networks or account management on digital platforms and social networks.
- The support is solid; it takes all the suggestions and doubts I have regarding the software.
Director of People Ops
Marcus Thomas LLCMarketing & Advertising, 51-200 employees
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
Cons
Act-On
- The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
- The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
- There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

Verified User
Administrative Assistant in Marketing
Computer Software Company, 11-50 employeesCheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesPricing Details
Act-On
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$900 per month (starts at 2,500 active contacts)
Act-On Editions & Modules
Edition
Professional | $9001 |
---|---|
Enterprise | $2,0002 |
- per month (starts at 2,500 active contacts)
- per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Cheetah Messaging Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Act-On
Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Marketing Manager
AnachronComputer Software, 51-200 employees
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesUsability
Act-On
Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
CRM & Marketing Automation Lead
Driven®Information Technology and Services, 1-10 employees
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesReliability and Availability
Act-On
Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Editor / Director of Content Marketing
American Endowment FoundationFinancial Services, 11-50 employees
Cheetah Messaging
No score
No answers yet
No answers on this topic
Performance
Act-On
Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesCheetah Messaging
No score
No answers yet
No answers on this topic
Support Rating
Act-On
Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Managing Consultant
HakaperoMarketing and Advertising, 1-10 employees
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesIn-Person Training
Act-On
Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

Verified User
Director in Marketing
Management Consulting Company, 11-50 employeesCheetah Messaging
No score
No answers yet
No answers on this topic
Online Training
Act-On
Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Tradeshow & Event Specialist
Quanex Building Products Corporation1001-5000 employees
Cheetah Messaging
No score
No answers yet
No answers on this topic
Implementation Rating
Act-On
Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Joined Fuzzy Logix in Nov. 2011
........Information Technology and Services, 11-50 employees
Cheetah Messaging
No score
No answers yet
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Sr. Project Manager
Big PresenceMarketing and Advertising, 11-50 employees
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Scalability
Act-On
Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesCheetah Messaging
No score
No answers yet
No answers on this topic
Return on Investment
Act-On
- With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employees