What users are saying about
342 Ratings
32 Ratings
342 Ratings
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Score 7 out of 101
32 Ratings
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Score 4.9 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

CheetahMail

CheetahMail is perfect for a company that sends a lot of email communications. If you send at least 4-5 emails per week to your clients, this is a must
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
CheetahMail
6.3
WYSIWYG email editor
Act-On
7.9
CheetahMail
6.0
Dynamic content
Act-On
7.1
CheetahMail
7.0
Ability to test dynamic content
Act-On
6.7
CheetahMail
7.0
Landing pages
Act-On
7.0
CheetahMail
4.0
A/B testing
Act-On
6.9
CheetahMail
6.0
Mobile optimization
Act-On
6.8
CheetahMail
5.0
Email deliverability
Act-On
7.8
CheetahMail
8.3
List management
Act-On
6.4
CheetahMail
7.5
Triggered drip sequences
Act-On
9.2
CheetahMail
5.8

Lead Management

Act-On
7.3
CheetahMail
Lead nurturing
Act-On
7.0
CheetahMail
Lead scoring and grading
Act-On
7.4
CheetahMail
Data quality management
Act-On
7.9
CheetahMail
Automated sales alerts and tasks
Act-On
6.7
CheetahMail

Campaign Management

Act-On
7.6
CheetahMail
Calendaring
Act-On
6.8
CheetahMail
Event/webinar marketing
Act-On
8.5
CheetahMail

Social Media Marketing

Act-On
7.9
CheetahMail
Social sharing and campaigns
Act-On
7.9
CheetahMail
Social profile integration
Act-On
7.9
CheetahMail

Reporting & Analytics

Act-On
5.7
CheetahMail
4.0
Dashboards
Act-On
5.5
CheetahMail
4.0
Standard reports
Act-On
6.0
CheetahMail
5.0
Custom reports
Act-On
5.7
CheetahMail
3.0

Platform & Infrastructure

Act-On
7.3
CheetahMail
API
Act-On
9.2
CheetahMail
Role-based workflow & approvals
Act-On
6.8
CheetahMail
Customizability
Act-On
6.7
CheetahMail
Integration with Salesforce.com
Act-On
8.0
CheetahMail
Integration with Microsoft Dynamics CRM
Act-On
6.1
CheetahMail
Integration with SugarCRM
Act-On
7.0
CheetahMail

Pros

  • It not only allows you to see who visited your website, but also what pages they were clicking on. This comes in really handy when you need to separate webinar leads from people who really want to purchase your product and are looking at something like the product tour.
  • We use Dynamics CRM and it has the connector with that system. This allows us to send emails to our prospects directly from our CRM system. As a business development specialist, we constantly work with people who go dark after awhile. With this feature we are able to see whether or not they are opening our emails that we sent. This helps us focus on which prospects we should continue to go after, and which one's we should let go.
  • I LOVE being able to set up alerts for my territories. I can say all the state that I work with, and it sends me an updated list of new people visiting our site in those areas. This means that you don't have to filter through long lists just to find which prospects might be yours. Once again, making your team more productive and efficient.
Melodie Pierson profile photo
  • They offer a best-in-class view of the customer email experience - through all levels of a customer journey.
  • Our account team has taken the time to dedicate to our brand and understand our goals and objectives. They tailor recommendations to what is best for our unique customer experience.
  • The CheetahMail platform is user-friendly and is continuously going through enhancements to improve the experience.
Robin Brannin profile photo

Cons

  • Website Prospector. I've used other tools that are far more sophisticated in matching visitors with companies (instead of ISPs, which Prospector does more often than not) and in preserving a visitor's identity throughout their entire process (such as, linking an identity to an anonymous user once that user is identified via a form). I think it is probably heading in the right direction but at this point I think it's the feature that needs the most attention.
  • E-mail Templates. Templates are created through stationery, which while it would be very easy to use for a company sending out multiple identically-designed e-mails, is a bit cumbersome for more design-focused HTML e-mails. I'd love more flexibility with HTML and WYSIWYG HTML editing.
Lauren Kates profile photo
  • We could use a local account rep for in-person meetings. However, our account team does a phenomenal job at making themselves available via conference call, whenever needed.
Robin Brannin profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
CheetahMail7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
No photo available

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
CheetahMail4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
No photo available

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
CheetahMail2.0
Based on 1 answer
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On has a very low pressure sales approach. The other systems I looked at had a different method that I found very off-putting. The month-to-month agreement with Act-On gave me confidence that , if I didn't like the system, I wasn't committed for a year
Michael Artinger profile photo
CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
No photo available

Return on Investment

  • Better qualified leads fed into sales
  • Increased volume of leads
  • Significantly higher open rates and clicks
  • We're just beginning to utilize attribution from the point of introduction to the point of conversion which will give us insights into what is effective in producing qualified sales leads.
Jim Lovelady profile photo
  • Faster lead conversion
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

CheetahMail

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
CheetahMail Editions & Modules
CheetahMail
Additional Pricing Details