What users are saying about

Act-On

334 Ratings

Act-On

334 Ratings
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Score 7 out of 101

Contactability

1 Ratings
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Score 7 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Contactability

Contactability is really good for teams that are trying to branch out to an untapped market space. Especially those that are trying to disrupt the health insurance scene. This helps them get their foot in the door in the area and their name out in the community. The customer service representatives could be more responsive.
Claude Phan profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Contactability
WYSIWYG email editor
Act-On
7.2
Contactability
Dynamic content
Act-On
7.0
Contactability
Ability to test dynamic content
Act-On
6.6
Contactability
Landing pages
Act-On
7.8
Contactability
A/B testing
Act-On
8.0
Contactability
Mobile optimization
Act-On
7.6
Contactability
Email deliverability
Act-On
8.8
Contactability
List management
Act-On
5.8
Contactability
Triggered drip sequences
Act-On
8.3
Contactability

Lead Management

Act-On
6.6
Contactability
Lead nurturing
Act-On
6.2
Contactability
Lead scoring and grading
Act-On
6.8
Contactability
Data quality management
Act-On
7.1
Contactability
Automated sales alerts and tasks
Act-On
6.3
Contactability

Campaign Management

Act-On
7.5
Contactability
Calendaring
Act-On
6.8
Contactability
Event/webinar marketing
Act-On
8.2
Contactability

Social Media Marketing

Act-On
6.7
Contactability
Social sharing and campaigns
Act-On
6.4
Contactability
Social profile integration
Act-On
6.9
Contactability

Reporting & Analytics

Act-On
5.2
Contactability
Dashboards
Act-On
4.6
Contactability
Standard reports
Act-On
5.6
Contactability
Custom reports
Act-On
5.5
Contactability

Platform & Infrastructure

Act-On
6.4
Contactability
API
Act-On
8.0
Contactability
Role-based workflow & approvals
Act-On
6.4
Contactability
Customizability
Act-On
5.0
Contactability
Integration with Salesforce.com
Act-On
8.0
Contactability
Integration with Microsoft Dynamics CRM
Act-On
4.1
Contactability
Integration with SugarCRM
Act-On
7.1
Contactability

Sales Force Automation

Act-On
Contactability
6.3
Customer data management / contact management
Act-On
Contactability
6.0
Workflow management
Act-On
Contactability
7.0
Territory management
Act-On
Contactability
7.0
Opportunity management
Act-On
Contactability
7.0
Integration with email client (e.g., Outlook or Gmail)
Act-On
Contactability
6.0
Contract management
Act-On
Contactability
5.0
Quote & order management
Act-On
Contactability
6.0
Interaction tracking
Act-On
Contactability
7.0
Channel / partner relationship management
Act-On
Contactability
6.0

Customer Service & Support

Act-On
Contactability
4.3
Case management
Act-On
Contactability
4.0
Call center management
Act-On
Contactability
5.0
Help desk management
Act-On
Contactability
4.0

Marketing Automation

Act-On
Contactability
6.0
Lead management
Act-On
Contactability
6.0
Email marketing
Act-On
Contactability
6.0

CRM Project Management

Act-On
Contactability
6.7
Task management
Act-On
Contactability
6.0
Billing and invoicing management
Act-On
Contactability
7.0
Reporting
Act-On
Contactability
7.0

CRM Reporting & Analytics

Act-On
Contactability
6.3
Forecasting
Act-On
Contactability
6.0
Pipeline visualization
Act-On
Contactability
7.0
Customizable reports
Act-On
Contactability
6.0

Customization

Act-On
Contactability
7.0
Custom fields
Act-On
Contactability
7.0
Custom objects
Act-On
Contactability
8.0
Scripting environment
Act-On
Contactability
6.0

Security

Act-On
Contactability
6.5
Single sign-on capability
Act-On
Contactability
7.0
Role-based user permissions
Act-On
Contactability
6.0

Social CRM

Act-On
Contactability
7.0
Social data
Act-On
Contactability
6.0
Social engagement
Act-On
Contactability
8.0

Integrations with 3rd-party Software

Act-On
Contactability
7.0
Marketing automation
Act-On
Contactability
6.0
Compensation management
Act-On
Contactability
8.0

Platform

Act-On
Contactability
6.0
Mobile access
Act-On
Contactability
6.0

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • The software reporting system is really clean and works well and they are good at sending you leads.
  • Their customer service is also willing to work with you and they really tried to help me improve our ROI.
  • Since using Contactability our workflow is changing. We now only pick up the phone when someone is interested in our services. The prescreening is all handled and we have control over the flow, what is said. Even when we're out of the office we can log in from anywhere and see what's happening with our leads and those missed calls get scheduled for us automatically.
Claude Phan profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Call the toll-free customer service number and you are transferred to a blank voicemail, with an electronic repeat of the phone number.
  • The software training videos were confusing to non technical users.
  • We encountered bugs with the use of Windows 10. Some of the futures were bugged.
Claude Phan profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I chose Act-On from a listing of about 15-20 systems for automated cloud-based digital marketing. Act-On offered the best email marketing system for me by a wide margin. I needed a versatile, easy to use, and comprehensive system to create attractive marketing communication vehicles, have the capability to incorporate forms, check lists, document/photo inclusions, and other basics so I could create professional advertising to be sent and results tracked. Act-On offered all of this for a very good price in a size package that fit my needs very well. Overall, the compelling attraction was infinite access to helpers without limitation or extra cost.
Charles Harte profile photo
Contactability does a pretty decent job as it is very user-friendly and puts us in contact with our prospective clients. What they could improve on that Insightly does well is training and support. This could be due to the size of the company or their prioritization of resources. Overall we enjoyed Contactability better than Insightly.
Claude Phan profile photo

Return on Investment

  • Improved market segmentation leading to improved leads/sales/roi for the sales team.
  • Provides great insight into use interaction and behavior.
  • Forms and landing pages allow you to create unique customer service tools and automated emails for customer service.
Lindsay Wilson profile photo
  • We got our people to become more open minded in trying new software and exploring options for automation.
  • Users got discouraged when the software did not work as it was supposed to and customer service was not there too help.
  • Once used correctly, we did have a large increase in the number of new clients that our office handled.
Claude Phan profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Contactability

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Contactability Editions & Modules
Contactability
Additional Pricing Details