What users are saying about

Act-On

328 Ratings

Conversica

62 Ratings

Act-On

328 Ratings
Score 7 out of 101

Conversica

62 Ratings
Score 9.7 out of 101

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Likelihood to Recommend

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

Conversica

It's perfect for organizations that have large databases and not enough man power to reach out to each lead one at a time.
Mike Bryant profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Conversica
WYSIWYG email editor
Act-On
7.3
Conversica
Dynamic content
Act-On
6.9
Conversica
Ability to test dynamic content
Act-On
6.6
Conversica
Landing pages
Act-On
7.8
Conversica
A/B testing
Act-On
8.0
Conversica
Mobile optimization
Act-On
7.7
Conversica
Email deliverability
Act-On
8.8
Conversica
List management
Act-On
6.0
Conversica
Triggered drip sequences
Act-On
8.3
Conversica

Lead Management

Act-On
6.7
Conversica
Lead nurturing
Act-On
6.3
Conversica
Lead scoring and grading
Act-On
6.9
Conversica
Data quality management
Act-On
7.1
Conversica
Automated sales alerts and tasks
Act-On
6.4
Conversica

Campaign Management

Act-On
7.5
Conversica
Calendaring
Act-On
6.8
Conversica
Event/webinar marketing
Act-On
8.3
Conversica

Social Media Marketing

Act-On
6.7
Conversica
Social sharing and campaigns
Act-On
6.4
Conversica
Social profile integration
Act-On
7.0
Conversica

Reporting & Analytics

Act-On
5.3
Conversica
Dashboards
Act-On
4.7
Conversica
Standard reports
Act-On
5.7
Conversica
Custom reports
Act-On
5.6
Conversica

Platform & Infrastructure

Act-On
6.5
Conversica
API
Act-On
8.0
Conversica
Role-based workflow & approvals
Act-On
6.4
Conversica
Customizability
Act-On
5.1
Conversica
Integration with Salesforce.com
Act-On
8.0
Conversica
Integration with Microsoft Dynamics CRM
Act-On
4.1
Conversica
Integration with SugarCRM
Act-On
7.1
Conversica

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Engages Unresponsive Leads: Conversica is great at reaching out to leads and database segments that you've otherwise lost contact with. Something that isn't possible to replicate with human capital investments.
  • Excellent Customer Service: The Conversica team is extremely responsive to questions or concerns.
  • Personalized Conversation: The Conversica AI can have a million different individual conversations at once. This helps our teams have better communication with our leads and students.
Caleb Jones profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • The only thing I have come across that I would change if I could would be to have a simple way to customize the number of times a single lead will be emailed in its lifespan. Being able to specify how many times you want each lead emailed would help tremendously, simply because not all leads can be treated the same.
Zachary R. Campbell profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
Conversica8.1
Based on 4 answers
There is a positive ROI and believe Conversica will continue to grow and implement useful features that will be beneficial
Tiffany Johnson profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Conversica8.4
Based on 22 answers
I have worked with both Breanna, Malia, and Derek over the year we have been with Conversica and all 3 have been extremely helpful and responsive when I have a question or an issue. Have had nothing but good experiences working with support
Alexander Molek profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
Conversica9.1
Based on 1 answer
Conversica has the implementation very well documented. In addition, to the documentation we were provided with a technical resource on the Conversica team to assist with getting the tool up and running within SFDC.
Vinny Poliseno profile photo

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
Ensures follow up by Enrollment Advisors and alerts us of customers not receiving follow up. Low cost for the ROI
Tiffany Johnson profile photo

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • Outreach to top of funnel leads
  • Checks and balance of rep follow up on hot leads
  • Reviving of leads or lost opps where the prospect stop responding to a rep
Vinny Poliseno profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Conversica

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Conversica Editions & Modules
Conversica
Edition
Starter Edition
$1,4991
1. per installation
Additional Pricing Details
A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.