What users are saying about
Top Rated
370 Ratings
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Top Rated
124 Ratings
Top Rated
370 Ratings
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Score 7.5 out of 100

Conversica

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Top Rated
124 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Conversica

  • Great at helping marketing and sales surface leads that might be interested in your product.
  • Great at working low level leads and see if there are opportunities within a large number of leads
  • Great at providing a more personal touch, ie it looks like it is coming from an actual person vs. a marketing-driven, standardized email.
  • Since you are allowing Conversica to do a lot of the manual work of emailing and working low level leads, it really helps free up work of your sales team which would otherwise cost more.
John Mitzel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Conversica
WYSIWYG email editor
Act-On
7.4
Conversica
Dynamic content
Act-On
7.0
Conversica
Ability to test dynamic content
Act-On
7.1
Conversica
Landing pages
Act-On
7.5
Conversica
A/B testing
Act-On
7.2
Conversica
Mobile optimization
Act-On
8.0
Conversica
Email deliverability reporting
Act-On
8.0
Conversica
List management
Act-On
8.4
Conversica
Triggered drip sequences
Act-On
8.3
Conversica

Lead Management

Act-On
7.8
Conversica
Lead nurturing
Act-On
8.3
Conversica
Lead scoring and grading
Act-On
8.1
Conversica
Data quality management
Act-On
7.1
Conversica
Automated sales alerts and tasks
Act-On
7.7
Conversica

Campaign Management

Act-On
7.5
Conversica
Calendaring
Act-On
6.8
Conversica
Event/webinar marketing
Act-On
8.2
Conversica

Social Media Marketing

Act-On
6.4
Conversica
Social sharing and campaigns
Act-On
6.6
Conversica
Social profile integration
Act-On
6.1
Conversica

Reporting & Analytics

Act-On
6.9
Conversica
Dashboards
Act-On
7.1
Conversica
Standard reports
Act-On
7.3
Conversica
Custom reports
Act-On
6.3
Conversica

Platform & Infrastructure

Act-On
7.9
Conversica
API
Act-On
7.0
Conversica
Role-based workflow & approvals
Act-On
7.6
Conversica
Customizability
Act-On
7.1
Conversica
Integration with Salesforce.com
Act-On
8.3
Conversica
Integration with Microsoft Dynamics CRM
Act-On
8.4
Conversica
Integration with SugarCRM
Act-On
8.8
Conversica

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Conversica

  • Conversica does a good job of prospecting.
  • We love that they have a follow up feature that allows us to hold our staff accountable for reaching out to those who are interested in timely manner.
  • The dashboard in Conversica helps us to both navigate current conversations and leads easily, as well as view the progress of current and past conversations.
Kathy Cannon | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Conversica

  • There are some parts of email templates that are not customizable. This makes it difficult to change sentence structure.
  • There are times when the AI assistant is reaching out to leads at the same time as one of our sales reps. Often this is because the salesperson didn't follow the proper process in turning the assistant off but it happens often enough that I wish the process was simplified.
Adriana Zupan | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Conversica

Conversica 8.5
Based on 6 answers
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
Vinny Poliseno | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Conversica

Conversica 9.0
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Conversica

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Conversica

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Conversica

Conversica 8.6
Based on 128 answers
We had a lot of pushback in the beginning from our sales staff. No one likes it when their weaker areas are pointed out and made public; nor do they like anyone/anything working "their" leads. However, once they saw that Conversica's AI was able to engage leads that were not responding to them, they quickly bought in and are happy to have it!
Joseph Davis | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Conversica

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Conversica

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Conversica

Conversica 8.2
Based on 80 answers
Implementation went very smooth. They did a nice job of handing off from sales to our support team. They also did well with Salesforce technical questions. There was some things we could not do ourselves and relied completely on the support rep. I didn't like that.
Mike Bryant | TrustRadius Reviewer

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Conversica

We do not see any competitors to Conversica, that offer the same or similar value proposition. We selected Conversica after experiencing disappointing ROIs over 7+ years at predecessor companies, with 90% of the vendors or solution providers out there, none of whom offer anything remotely close to Conversica's services.
Dirk Davis | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Conversica

  • No lead gets left behind. Your agent doesn't get sick, take vacation or have any lapse in productivity.
  • Employee efficiency. Our teams can now focus on the great leads rather than getting overwhelmed with hundreds of contacts to follow up with.
David Da Silva | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Conversica

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Conversica Editions & Modules

Edition
Starter Edition$1,4991
  1. per installation
Additional Pricing Details
A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.

Rating Summary

Likelihood to Recommend

Act-On
7.7
Conversica
8.3

Likelihood to Renew

Act-On
8.9
Conversica
8.5

Usability

Act-On
9.1
Conversica
9.0

Reliability and Availability

Act-On
9.1
Conversica

Performance

Act-On
8.2
Conversica

Support Rating

Act-On
7.3
Conversica
8.6

In-Person Training

Act-On
8.7
Conversica

Online Training

Act-On
9.3
Conversica

Implementation Rating

Act-On
8.6
Conversica
8.2

Scalability

Act-On
9.1
Conversica

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