What users are saying about
342 Ratings

Conversica

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
63 Ratings
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Conversica

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
63 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Conversica

Conversica is well suited when you have a sales team who only contacts "hot" leads. Lukewarm leads where there is passive interest is a great scenario for Conversica. For example, when we attend a trade show, we sometimes get 100s of leads. However only a small percentage want direct follow up. Our virtual sales assistant through Conversica can easily and quickly follow up with the remaining leads and try to engage with them and assess their interest level. Many times folks at trade shows don't have time to talk to us so they quickly get scanned at the booth. Now with our assistant, we are able to quickly follow up to assess their interest level in our company.
No photo available

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Conversica
WYSIWYG email editor
Act-On
7.9
Conversica
Dynamic content
Act-On
7.1
Conversica
Ability to test dynamic content
Act-On
6.7
Conversica
Landing pages
Act-On
7.0
Conversica
A/B testing
Act-On
6.9
Conversica
Mobile optimization
Act-On
6.8
Conversica
Email deliverability
Act-On
7.8
Conversica
List management
Act-On
6.4
Conversica
Triggered drip sequences
Act-On
9.2
Conversica

Lead Management

Act-On
7.3
Conversica
Lead nurturing
Act-On
7.0
Conversica
Lead scoring and grading
Act-On
7.4
Conversica
Data quality management
Act-On
7.9
Conversica
Automated sales alerts and tasks
Act-On
6.7
Conversica

Campaign Management

Act-On
7.6
Conversica
Calendaring
Act-On
6.8
Conversica
Event/webinar marketing
Act-On
8.5
Conversica

Social Media Marketing

Act-On
7.9
Conversica
Social sharing and campaigns
Act-On
7.9
Conversica
Social profile integration
Act-On
7.9
Conversica

Reporting & Analytics

Act-On
5.7
Conversica
Dashboards
Act-On
5.5
Conversica
Standard reports
Act-On
6.0
Conversica
Custom reports
Act-On
5.7
Conversica

Platform & Infrastructure

Act-On
7.3
Conversica
API
Act-On
9.2
Conversica
Role-based workflow & approvals
Act-On
6.8
Conversica
Customizability
Act-On
6.7
Conversica
Integration with Salesforce.com
Act-On
8.0
Conversica
Integration with Microsoft Dynamics CRM
Act-On
6.1
Conversica
Integration with SugarCRM
Act-On
7.0
Conversica

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • We are able to see clearly how our personal assistant is contacting each lead by the frequency of touches.
  • We can use the dashboard to see exactly how many hot leads are generated.
  • We are able to directly integrate our marketing automation & CRM systems with the tool.
No photo available

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Sometimes a lead will be marked as hot that really is not a hot lead.
  • Sometimes current customers are followed up on that should not be.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
Conversica8.1
Based on 4 answers
I'd like to renew in hopes that their developers update the interface to include the option of manually changing the lead status for more accurate reporting
Mike Bryant profile photo

Usability

Act-On7.2
Based on 31 answers
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Conversica8.3
Based on 23 answers
Anytime we have had an issue we were able to work with our account service team to get it addressed. We've had several meetings during the rollout and a weekly cadence of meetings
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
They make it so easy to implement, that you don't need 1-2 full time staff like you do with other marketing automation technology.
Chad Burmeister profile photo
Conversica9.1
Based on 1 answer
Conversica has the implementation very well documented. In addition, to the documentation we were provided with a technical resource on the Conversica team to assist with getting the tool up and running within SFDC.
Vinny Poliseno profile photo

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
Actually we didn't really vet any competitors out in the market place after we saw and trialed Conversica for 90 days. Their tool was easy to get launched within our SFDC environment and begin pushing campaigns through the tool. Had we spent more time vetting others we'd probably just be starting our 90 trial and would have missed out on the deals we've already closed using Conversica.
Vinny Poliseno profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Conversica has positively impacted productivity
Leo Vartanov profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Conversica

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Conversica Editions & Modules
Conversica
Edition
Starter Edition
$1,4991
1. per installation
Additional Pricing Details
A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.