What users are saying about
342 Ratings
34 Ratings
342 Ratings
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Score 7 out of 101
34 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Demandbase

My experience is only within B2B. Great technology to use for B2B marketing to named accounts. I recommend working with their customer success team during implementation
Tom Berger profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Demandbase
WYSIWYG email editor
Act-On
7.9
Demandbase
Dynamic content
Act-On
7.1
Demandbase
Ability to test dynamic content
Act-On
6.7
Demandbase
Landing pages
Act-On
7.0
Demandbase
A/B testing
Act-On
6.9
Demandbase
Mobile optimization
Act-On
6.8
Demandbase
Email deliverability
Act-On
7.8
Demandbase
List management
Act-On
6.4
Demandbase
Triggered drip sequences
Act-On
9.2
Demandbase

Lead Management

Act-On
7.3
Demandbase
Lead nurturing
Act-On
7.0
Demandbase
Lead scoring and grading
Act-On
7.4
Demandbase
Data quality management
Act-On
7.9
Demandbase
Automated sales alerts and tasks
Act-On
6.7
Demandbase

Campaign Management

Act-On
7.6
Demandbase
Calendaring
Act-On
6.8
Demandbase
Event/webinar marketing
Act-On
8.5
Demandbase

Social Media Marketing

Act-On
7.9
Demandbase
Social sharing and campaigns
Act-On
7.9
Demandbase
Social profile integration
Act-On
7.9
Demandbase

Reporting & Analytics

Act-On
5.7
Demandbase
Dashboards
Act-On
5.5
Demandbase
Standard reports
Act-On
6.0
Demandbase
Custom reports
Act-On
5.7
Demandbase

Platform & Infrastructure

Act-On
7.3
Demandbase
API
Act-On
9.2
Demandbase
Role-based workflow & approvals
Act-On
6.8
Demandbase
Customizability
Act-On
6.7
Demandbase
Integration with Salesforce.com
Act-On
8.0
Demandbase
Integration with Microsoft Dynamics CRM
Act-On
6.1
Demandbase
Integration with SugarCRM
Act-On
7.0
Demandbase

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • There will always be improvements that can be made to increase accuracy of visitor identification, especially from smaller companies using local ISP's
Adam Greco profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
Demandbase9.3
Based on 10 answers
We plan to continue integrating and testing Demandbase across all areas of our website and marketing campaigns
Marc Hansen profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
My access is fast, free, and all issues have been solved FAST.
Charles Harte profile photo
Demandbase9.5
Based on 4 answers
Demandbase was very responsive in integrating their technology with our SiteCatalyst data and also upgrading their IP database.
Kinjal Shah profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Demandbase9.0
Based on 1 answer
We were able to implement quickly.
No photo available

Implementation

Act-On8.6
Based on 22 answers
Go Slow - Test - Test - TEST
Angie J Anderson profile photo
Demandbase10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah profile photo

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. We also like the fact they have this ABM conference every year where they do a great job hosting it. I was impressed with the knowledge of people that worked for Demandbase where they knew a lot of challenges we faced because we had too many companies we are trying to market to
Jay Kang profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • Demandbase provided positive impact on our business objectives because we can closely monitor how we are doing with accounts we are targeting. We were able to put our marketing dollars in right places and our executives are happy because we can show them the progress of our ABM efforts, all in real-time.
  • We can easily show our ROI through Analytics which is very easy to use and understand. We can provide great examples on how we are optimizing our programmatic advertising.
  • Our sales team is happy that they can see which of their accounts are engaging with us more and consuming more content we created.
Jay Kang profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Demandbase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Demandbase Editions & Modules
Demandbase
Additional Pricing Details