What users are saying about

Act-On

328 Ratings

Demandbase

32 Ratings

Act-On

328 Ratings
Score 7 out of 101

Demandbase

32 Ratings
Score 8 out of 101

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Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Demandbase

Demandbase is definitely a great product for companies that are looking to capitalize in general sales, website traffic, etc... but it's not great for companies that already have very effective research and marketing. Demandbase provides a very good base layer for assistance in sales, but for the companies that are looking to increase their effeciency from 95% to 97%, a different, less "oversimplified" consultant would be better.
Fedor Paretsky profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Demandbase
WYSIWYG email editor
Act-On
7.3
Demandbase
Dynamic content
Act-On
6.9
Demandbase
Ability to test dynamic content
Act-On
6.6
Demandbase
Landing pages
Act-On
7.8
Demandbase
A/B testing
Act-On
8.0
Demandbase
Mobile optimization
Act-On
7.7
Demandbase
Email deliverability
Act-On
8.8
Demandbase
List management
Act-On
5.9
Demandbase
Triggered drip sequences
Act-On
8.3
Demandbase

Lead Management

Act-On
6.7
Demandbase
Lead nurturing
Act-On
6.3
Demandbase
Lead scoring and grading
Act-On
6.9
Demandbase
Data quality management
Act-On
7.1
Demandbase
Automated sales alerts and tasks
Act-On
6.4
Demandbase

Campaign Management

Act-On
7.5
Demandbase
Calendaring
Act-On
6.8
Demandbase
Event/webinar marketing
Act-On
8.3
Demandbase

Social Media Marketing

Act-On
6.7
Demandbase
Social sharing and campaigns
Act-On
6.4
Demandbase
Social profile integration
Act-On
7.0
Demandbase

Reporting & Analytics

Act-On
5.3
Demandbase
Dashboards
Act-On
4.7
Demandbase
Standard reports
Act-On
5.7
Demandbase
Custom reports
Act-On
5.6
Demandbase

Platform & Infrastructure

Act-On
6.4
Demandbase
API
Act-On
8.0
Demandbase
Role-based workflow & approvals
Act-On
6.4
Demandbase
Customizability
Act-On
5.1
Demandbase
Integration with Salesforce.com
Act-On
8.0
Demandbase
Integration with Microsoft Dynamics CRM
Act-On
4.1
Demandbase
Integration with SugarCRM
Act-On
7.1
Demandbase

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Helps B2B companies see what companies, industries and types of companies are interested in their products
  • Allows companies to proactively target content based upon type of company or company size
  • Allows companies to use online chat for specific companies that they are targeting in the sales process
Adam Greco profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • There will always be improvements that can be made to increase accuracy of visitor identification, especially from smaller companies using local ISP's
Adam Greco profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
Demandbase9.3
Based on 10 answers
It is a technology that we simply can not afford to live without.
Kinjal Shah profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
Demandbase9.5
Based on 4 answers
I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.
Elizabeth Lawson profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Demandbase9.0
Based on 1 answer
We were able to implement quickly.
No photo available

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
Demandbase10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah profile photo

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
Demandbase is a little more targeted at B2B companies. You can see this in the marketing customizations that they provide by allowing companies to advertise specifically based on the target-company type, size, and market. Additionally, Demandbase has very good consultants that provide very valuable insight to increase the sales in a company to their full potential, regardless of the stage of marketing research and sales in a company.
Fedor Paretsky profile photo

Return on Investment

  • Greater lead generation
  • Increased employee efficiency
  • More relevant sales calls
  • Reduced marketing costs
Brandon Taylor profile photo
  • Account Based Marketing strategies and insights have enabled our ABM programs.
  • Negative: IP based targeting and CPM when I'm not confident I'm really reaching the buyers at the accounts I want to penetrate.
Jaimie Bakas (Crandell) profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Demandbase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Demandbase Editions & Modules
Demandbase
Additional Pricing Details