What users are saying about

Act-On

328 Ratings

Act-On

328 Ratings
Score 7 out of 101

Drip from Leadpages

13 Ratings
Score 9.5 out of 101

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Likelihood to Recommend

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

Drip from Leadpages

Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
Steve Palfreyman profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Drip from Leadpages
8.2
WYSIWYG email editor
Act-On
7.3
Drip from Leadpages
5.7
Dynamic content
Act-On
6.9
Drip from Leadpages
8.2
Ability to test dynamic content
Act-On
6.6
Drip from Leadpages
8.2
Landing pages
Act-On
7.8
Drip from Leadpages
A/B testing
Act-On
8.0
Drip from Leadpages
6.9
Mobile optimization
Act-On
7.7
Drip from Leadpages
8.4
Email deliverability
Act-On
8.8
Drip from Leadpages
9.2
List management
Act-On
6.0
Drip from Leadpages
9.4
Triggered drip sequences
Act-On
8.3
Drip from Leadpages
9.8

Lead Management

Act-On
6.7
Drip from Leadpages
9.0
Lead nurturing
Act-On
6.3
Drip from Leadpages
9.6
Lead scoring and grading
Act-On
6.9
Drip from Leadpages
9.4
Data quality management
Act-On
7.1
Drip from Leadpages
8.8
Automated sales alerts and tasks
Act-On
6.4
Drip from Leadpages
8.3

Campaign Management

Act-On
7.5
Drip from Leadpages
Calendaring
Act-On
6.8
Drip from Leadpages
Event/webinar marketing
Act-On
8.3
Drip from Leadpages

Social Media Marketing

Act-On
6.7
Drip from Leadpages
Social sharing and campaigns
Act-On
6.4
Drip from Leadpages
Social profile integration
Act-On
7.0
Drip from Leadpages

Reporting & Analytics

Act-On
5.3
Drip from Leadpages
8.4
Dashboards
Act-On
4.7
Drip from Leadpages
8.4
Standard reports
Act-On
5.7
Drip from Leadpages
8.3
Custom reports
Act-On
5.6
Drip from Leadpages
8.7

Platform & Infrastructure

Act-On
6.5
Drip from Leadpages
9.3
API
Act-On
8.0
Drip from Leadpages
9.0
Role-based workflow & approvals
Act-On
6.4
Drip from Leadpages
9.7
Customizability
Act-On
5.1
Drip from Leadpages
9.3
Integration with Salesforce.com
Act-On
8.0
Drip from Leadpages
Integration with Microsoft Dynamics CRM
Act-On
4.1
Drip from Leadpages
Integration with SugarCRM
Act-On
7.1
Drip from Leadpages

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Slice and dice users based on different segmentation parameters. The ones I use include tags, assets they downloaded, customer fields (like location or company), webinar participation, etc.
  • Send broadcast emails regarding my campaigns. Editing is easy and kept simple, which avoids all the hardships you get when you try to beautify and design emails too much.
Tsahi Levent-levi profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • The service is powerful, so it times it is hard to know and decide where to start.
  • Having more templates and wizards for best practices in marketing campaigns would be nice (there are a few, but ones around automation and rules would help a lot).
Tsahi Levent-levi profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
The support staff at Act=On are really the smartest folks in the room. As long as I can type up my question in something the world can read (versus my 'inside voice' gibberish) all is good. From why am I not getting a response email after a form is filled out or why is my SFDC connector broken, they got my back!
Glenn Munlawin profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
Drip seemed more powerful in what you can do with it. ConvertKit was considered simpler to get a handle of, but I wasn't aiming at simple, but rather at powerful and flexible.The pricing matched my current requirements at the time and the onboarding process was simple and easy to go through.
Tsahi Levent-levi profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • A newsletter service is mandatory in digital businesses. Drip covers that part for me.
  • I had used other services in the past and this is the one I am currently using and very happy with. Have no intent of switching at the moment since it fill my needs well.
Tsahi Levent-levi profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Drip from Leadpages

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Drip from Leadpages Editions & Modules
Drip from Leadpages
Additional Pricing Details