What users are saying about
342 Ratings
342 Ratings
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Score 7 out of 101
16 Ratings
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Score 9.1 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Drip from Leadpages

Great for highly-skilled marketing technologists and people that have extensive dev background in HTML/custom application deployment. If you can think of an automation scenario, you can craft it from DRIP, but, you need to have the chops to execute the workflows. Always draft a workflow on paper, or outside the platform, because it can be hard to manipulate an active one, without adverse affects to current subscribers or contacts. Infinite options to customize via data tags from CRM, using LIQUID coding structure. The best Web, SaaS support team I've encountered -- it's like you have a consultant or team-mate, in-house, that specializes in automation platform technology, demand generation and inbound lead generation.
Conrad Magalis profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Drip from Leadpages
8.6
WYSIWYG email editor
Act-On
7.9
Drip from Leadpages
6.6
Dynamic content
Act-On
7.1
Drip from Leadpages
8.6
Ability to test dynamic content
Act-On
6.7
Drip from Leadpages
8.6
Landing pages
Act-On
7.0
Drip from Leadpages
A/B testing
Act-On
6.9
Drip from Leadpages
7.6
Mobile optimization
Act-On
6.8
Drip from Leadpages
8.6
Email deliverability
Act-On
7.8
Drip from Leadpages
9.4
List management
Act-On
6.4
Drip from Leadpages
9.6
Triggered drip sequences
Act-On
9.2
Drip from Leadpages
10.0

Lead Management

Act-On
7.3
Drip from Leadpages
9.1
Lead nurturing
Act-On
7.0
Drip from Leadpages
9.8
Lead scoring and grading
Act-On
7.4
Drip from Leadpages
9.4
Data quality management
Act-On
7.9
Drip from Leadpages
9.0
Automated sales alerts and tasks
Act-On
6.7
Drip from Leadpages
8.3

Campaign Management

Act-On
7.6
Drip from Leadpages
Calendaring
Act-On
6.8
Drip from Leadpages
Event/webinar marketing
Act-On
8.5
Drip from Leadpages

Social Media Marketing

Act-On
7.9
Drip from Leadpages
Social sharing and campaigns
Act-On
7.9
Drip from Leadpages
Social profile integration
Act-On
7.9
Drip from Leadpages

Reporting & Analytics

Act-On
5.7
Drip from Leadpages
8.7
Dashboards
Act-On
5.5
Drip from Leadpages
8.6
Standard reports
Act-On
6.0
Drip from Leadpages
8.6
Custom reports
Act-On
5.7
Drip from Leadpages
8.8

Platform & Infrastructure

Act-On
7.3
Drip from Leadpages
9.5
API
Act-On
9.2
Drip from Leadpages
9.2
Role-based workflow & approvals
Act-On
6.8
Drip from Leadpages
9.7
Customizability
Act-On
6.7
Drip from Leadpages
9.4
Integration with Salesforce.com
Act-On
8.0
Drip from Leadpages
Integration with Microsoft Dynamics CRM
Act-On
6.1
Drip from Leadpages
Integration with SugarCRM
Act-On
7.0
Drip from Leadpages

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
  • It is easy to set up the campaigns as Drip walks you through each step.
  • Drip shows you how many people have been on your website and how your forms are performing well.
Ellen McDowell profile photo

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • The service is powerful, so it times it is hard to know and decide where to start.
  • Having more templates and wizards for best practices in marketing campaigns would be nice (there are a few, but ones around automation and rules would help a lot).
Tsahi Levent-levi profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
Drip seemed more powerful in what you can do with it. ConvertKit was considered simpler to get a handle of, but I wasn't aiming at simple, but rather at powerful and flexible.The pricing matched my current requirements at the time and the onboarding process was simple and easy to go through.
Tsahi Levent-levi profile photo

Return on Investment

  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo
  • A newsletter service is mandatory in digital businesses. Drip covers that part for me.
  • I had used other services in the past and this is the one I am currently using and very happy with. Have no intent of switching at the moment since it fill my needs well.
Tsahi Levent-levi profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Drip from Leadpages

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Drip from Leadpages Editions & Modules
Drip from Leadpages
Additional Pricing Details