What users are saying about
393 Ratings
14 Ratings
393 Ratings
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Score 8.2 out of 100
14 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

eClincher

Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality.Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
Dave Bloom | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
eClincher
WYSIWYG email editor
Act-On
9.5
eClincher
Dynamic content
Act-On
9.2
eClincher
Ability to test dynamic content
Act-On
9.0
eClincher
Landing pages
Act-On
9.0
eClincher
A/B testing
Act-On
9.4
eClincher
Mobile optimization
Act-On
9.6
eClincher
Email deliverability reporting
Act-On
8.9
eClincher
List management
Act-On
9.4
eClincher
Triggered drip sequences
Act-On
9.2
eClincher

Lead Management

Act-On
9.4
eClincher
Lead nurturing
Act-On
9.6
eClincher
Lead scoring and grading
Act-On
9.8
eClincher
Data quality management
Act-On
9.3
eClincher
Automated sales alerts and tasks
Act-On
9.1
eClincher

Campaign Management

Act-On
8.1
eClincher
Calendaring
Act-On
6.8
eClincher
Event/webinar marketing
Act-On
9.4
eClincher

Social Media Marketing

Act-On
9.3
eClincher
Social sharing and campaigns
Act-On
9.3
eClincher
Social profile integration
Act-On
9.3
eClincher

Reporting & Analytics

Act-On
9.1
eClincher
Dashboards
Act-On
9.0
eClincher
Standard reports
Act-On
8.8
eClincher
Custom reports
Act-On
9.4
eClincher

Platform & Infrastructure

Act-On
9.3
eClincher
API
Act-On
9.1
eClincher
Role-based workflow & approvals
Act-On
9.1
eClincher
Customizability
Act-On
9.5
eClincher
Integration with Salesforce.com
Act-On
9.5
eClincher
Integration with Microsoft Dynamics CRM
Act-On
9.4
eClincher
Integration with SugarCRM
Act-On
9.0
eClincher

Listening/monitoring

Act-On
eClincher
7.5
Boolean keyword searches
Act-On
eClincher
7.6
Filtering out noise/spam
Act-On
eClincher
8.1
Broad channel coverage
Act-On
eClincher
6.8

Publishing

Act-On
eClincher
9.2
Content planning and scheduling
Act-On
eClincher
10.0
Audience targeting
Act-On
eClincher
9.0
Content optimization
Act-On
eClincher
8.4
Workflow management
Act-On
eClincher
9.4

Engagement

Act-On
eClincher
8.0
Automated routing and prioritization
Act-On
eClincher
7.9
Customer interaction histories
Act-On
eClincher
6.9
Bulk actions
Act-On
eClincher
9.0

Marketing

Act-On
eClincher
9.0
Lead generation
Act-On
eClincher
9.0
Content marketing
Act-On
eClincher
8.9
Paid media management
Act-On
eClincher
9.0

Channel coverage/integration

Act-On
eClincher
9.3
Twitter
Act-On
eClincher
9.0
Facebook
Act-On
eClincher
10.0
LinkedIn
Act-On
eClincher
10.0
Google+
Act-On
eClincher
7.0
Instagram
Act-On
eClincher
8.9
Pinterest
Act-On
eClincher
9.9
YouTube
Act-On
eClincher
9.9

Reporting/analytics

Act-On
eClincher
9.4
Campaign success analytics
Act-On
eClincher
9.4
Real-time tracking
Act-On
eClincher
9.4

Account management

Act-On
eClincher
9.7
Role-based user permissions & privileges
Act-On
eClincher
10.0
Mobile access
Act-On
eClincher
9.4

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

eClincher

  • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
  • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
  • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
Scott Walker | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

eClincher

  • It's not very visually appealing, but this is not a dealbreaker.
  • The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
  • The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

eClincher

eClincher 10.0
Based on 1 answer
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
Scott Walker | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

eClincher

eClincher 10.0
Based on 2 answers
Since I
have been using this tool, I have had positive experiences, but at the start it was a
bit hectic to use and implement. After spending some time, it became easy to
use and now I can say it is a very user friendly social media platform.
Vincenzo Samuele | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

eClincher

eClincher 6.0
Based on 1 answer
Its customer support needs some improvement because they take a long time to resolve complaints.
Vincenzo Samuele | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

eClincher

eClincher 8.0
Based on 1 answer
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
Scott Walker | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

eClincher

There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

eClincher

  • Makes it much easier to manage our social publishing
  • Makes it much easier to manage our social engagement
  • Makes it much easier to manage our social reporting
Dave Bloom | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

eClincher

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

eClincher Editions & Modules

Edition
Basic$49.00
Premier$99.00
Agency$199.00
Enterprise$599.00
    Additional Pricing Details

    Rating Summary

    Add comparison