400 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 400 reviews and ratings
68 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.2 out of 100
Based on 68 reviews and ratings
Feature Set Ratings
- Emma ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing
9.0
Act-On
90%
9.1
Emma
91%
Act-On Software ranks higher in 5/9 features
Act-On Software ranks higher in 5/9 features
WYSIWYG email editor
9.4
94%
112 Ratings
8.0
80%
24 Ratings
Dynamic content
9.2
92%
92 Ratings
9.0
90%
25 Ratings
Ability to test dynamic content
8.7
87%
92 Ratings
9.0
90%
24 Ratings
Landing pages
9.0
90%
108 Ratings
N/A
0 Ratings
A/B testing
9.2
92%
95 Ratings
8.7
87%
24 Ratings
Mobile optimization
9.2
92%
103 Ratings
9.1
91%
29 Ratings
Email deliverability reporting
8.7
87%
220 Ratings
9.9
99%
60 Ratings
List management
9.0
90%
111 Ratings
10.0
100%
31 Ratings
Triggered drip sequences
8.6
86%
87 Ratings
8.9
89%
21 Ratings
Lead Management
9.3
Act-On
93%
Emma
Feature Set Not Supported
N/A
Act-On Software ranks higher in 4/4 features
Act-On Software ranks higher in 4/4 features
Lead nurturing
9.4
94%
104 Ratings
N/A
0 Ratings
Lead scoring and grading
9.4
94%
104 Ratings
N/A
0 Ratings
Data quality management
9.3
93%
102 Ratings
N/A
0 Ratings
Automated sales alerts and tasks
9.2
92%
95 Ratings
N/A
0 Ratings
Campaign Management
8.0
Act-On
80%
Emma
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Calendaring
6.8
68%
8 Ratings
N/A
0 Ratings
Event/webinar marketing
9.2
92%
76 Ratings
N/A
0 Ratings
Social Media Marketing
9.3
Act-On
93%
Emma
Feature Set Not Supported
N/A
Act-On Software ranks higher in 2/2 features
Act-On Software ranks higher in 2/2 features
Social sharing and campaigns
9.3
93%
69 Ratings
N/A
0 Ratings
Social profile integration
9.3
93%
63 Ratings
N/A
0 Ratings
Reporting & Analytics
8.9
Act-On
89%
9.8
Emma
98%
Emma ranks higher in 3/3 features
Emma ranks higher in 3/3 features
Dashboards
8.7
87%
109 Ratings
10.0
100%
30 Ratings
Standard reports
8.7
87%
112 Ratings
9.6
96%
31 Ratings
Custom reports
9.4
94%
84 Ratings
9.9
99%
19 Ratings
Platform & Infrastructure
9.0
Act-On
90%
Emma
Feature Set Not Supported
N/A
Act-On Software ranks higher in 6/6 features
Act-On Software ranks higher in 6/6 features
API
8.9
89%
67 Ratings
N/A
0 Ratings
Role-based workflow & approvals
8.9
89%
71 Ratings
N/A
0 Ratings
Customizability
9.4
94%
89 Ratings
N/A
0 Ratings
Integration with Salesforce.com
9.3
93%
65 Ratings
N/A
0 Ratings
Integration with Microsoft Dynamics CRM
9.2
92%
36 Ratings
N/A
0 Ratings
Integration with SugarCRM
8.3
83%
29 Ratings
N/A
0 Ratings
Attribute Ratings
- Act-On Software is rated higher in 3 areas: Likelihood to Recommend, Support Rating, Implementation Rating
- Emma is rated higher in 2 areas: Likelihood to Renew, Usability
Likelihood to Recommend
9.4
Act-On
94%
219 Ratings
8.1
Emma
81%
32 Ratings
Likelihood to Renew
8.9
Act-On
89%
112 Ratings
9.5
Emma
95%
5 Ratings
Usability
9.1
Act-On
91%
32 Ratings
10.0
Emma
100%
2 Ratings
Availability
9.1
Act-On
91%
28 Ratings
Emma
N/A
0 Ratings
Performance
8.2
Act-On
82%
26 Ratings
Emma
N/A
0 Ratings
Support Rating
7.3
Act-On
73%
78 Ratings
2.0
Emma
20%
2 Ratings
In-Person Training
8.7
Act-On
87%
4 Ratings
Emma
N/A
0 Ratings
Online Training
9.3
Act-On
93%
16 Ratings
Emma
N/A
0 Ratings
Implementation Rating
8.6
Act-On
86%
44 Ratings
7.0
Emma
70%
2 Ratings
Product Scalability
9.1
Act-On
91%
1 Rating
Emma
N/A
0 Ratings
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
Database Software Engineer
Best Web Design Ltd.Information Technology & Services, 11-50 employees
Emma
Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

Verified User
Employee in Customer Service
Real Estate Company, 51-200 employeesPros
Act-On
- Establishes a simple but very decisive way of how to perform specialized marketing work.
- It includes the monitoring of advertising networks or account management on digital platforms and social networks.
- The support is solid; it takes all the suggestions and doubts I have regarding the software.
Director of People Ops
Marcus Thomas LLCMarketing & Advertising, 51-200 employees
Emma
- Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
- Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
- A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
Founder
CATAPULT.digitalInternet, 1-10 employees
Cons
Act-On
- The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
- The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
- There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.

Verified User
Administrative Assistant in Marketing
Computer Software Company, 11-50 employeesEmma
- Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
- We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
- The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.

Verified User
Employee in Marketing
Design Company, 11-50 employeesPricing Details
Act-On
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$900 per month (starts at 2,500 active contacts)
Act-On Editions & Modules
Edition
Professional | $9001 |
---|---|
Enterprise | $2,0002 |
- per month (starts at 2,500 active contacts)
- per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.Emma
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Emma Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Act-On
Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Marketing Manager
AnachronComputer Software, 51-200 employees
Emma
Emma 9.5
Based on 5 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Director of Marketing & Communications
Hoffmann Quality Tools USA, Inc.Wholesale, 11-50 employees
Usability
Act-On
Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
CRM & Marketing Automation Lead
Driven®Information Technology and Services, 1-10 employees
Emma
Emma 10.0
Based on 2 answers
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Digital Marketing Manager
Caradonna AdventuresHospitality, 11-50 employees
Reliability and Availability
Act-On
Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Editor / Director of Content Marketing
American Endowment FoundationFinancial Services, 11-50 employees
Emma
No score
No answers yet
No answers on this topic
Performance
Act-On
Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesEmma
No score
No answers yet
No answers on this topic
Support Rating
Act-On
Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Managing Consultant
HakaperoMarketing and Advertising, 1-10 employees
Emma
Emma 2.0
Based on 2 answers
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

Verified User
Professional in Marketing
Telecommunications Company, 51-200 employeesIn-Person Training
Act-On
Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.

Verified User
Director in Marketing
Management Consulting Company, 11-50 employeesEmma
No score
No answers yet
No answers on this topic
Online Training
Act-On
Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Tradeshow & Event Specialist
Quanex Building Products Corporation1001-5000 employees
Emma
No score
No answers yet
No answers on this topic
Implementation Rating
Act-On
Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Joined Fuzzy Logix in Nov. 2011
........Information Technology and Services, 11-50 employees
Emma
Emma 7.0
Based on 2 answers
No answer on this topic is available.
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Sr. Project Manager
Big PresenceMarketing and Advertising, 11-50 employees
Emma
At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements

Verified User
Director in Marketing
Education Management Company, 51-200 employeesScalability
Act-On
Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.

Verified User
Director in Marketing
Security and Investigations Company, 11-50 employeesEmma
No score
No answers yet
No answers on this topic
Return on Investment
Act-On
- With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Emma
- Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
- User satisfaction is high for our users who are regularly using the platform.
Digital Marketing Manager
CCA Global PartnersRetail, 201-500 employees