What users are saying about

Act-On

328 Ratings

Engagio

22 Ratings

Act-On

328 Ratings
Score 7 out of 101

Engagio

22 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Engagio

Engagio is best suited for companies that have long sales cycles, dealing with large accounts with multiple decision makers. In these cases, it really sings, letting you see what everyone at those accounts, regardless of whether they're contacts or leads in Salesforce, are interacting with. I don't think Engagio would make much sense for a company that has quick sales cycles with relatively few decision makers. Salesforce's out-of-the-box reporting is probably sufficient in those cases.
José Rafael Parr profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Engagio
WYSIWYG email editor
Act-On
7.3
Engagio
Dynamic content
Act-On
6.9
Engagio
Ability to test dynamic content
Act-On
6.6
Engagio
Landing pages
Act-On
7.8
Engagio
A/B testing
Act-On
8.0
Engagio
Mobile optimization
Act-On
7.7
Engagio
Email deliverability
Act-On
8.8
Engagio
List management
Act-On
5.9
Engagio
Triggered drip sequences
Act-On
8.3
Engagio

Lead Management

Act-On
6.7
Engagio
Lead nurturing
Act-On
6.3
Engagio
Lead scoring and grading
Act-On
6.9
Engagio
Data quality management
Act-On
7.1
Engagio
Automated sales alerts and tasks
Act-On
6.4
Engagio

Campaign Management

Act-On
7.5
Engagio
Calendaring
Act-On
6.8
Engagio
Event/webinar marketing
Act-On
8.3
Engagio

Social Media Marketing

Act-On
6.7
Engagio
Social sharing and campaigns
Act-On
6.4
Engagio
Social profile integration
Act-On
7.0
Engagio

Reporting & Analytics

Act-On
5.3
Engagio
Dashboards
Act-On
4.7
Engagio
Standard reports
Act-On
5.7
Engagio
Custom reports
Act-On
5.6
Engagio

Platform & Infrastructure

Act-On
6.4
Engagio
API
Act-On
8.0
Engagio
Role-based workflow & approvals
Act-On
6.4
Engagio
Customizability
Act-On
5.1
Engagio
Integration with Salesforce.com
Act-On
8.0
Engagio
Integration with Microsoft Dynamics CRM
Act-On
4.1
Engagio
Integration with SugarCRM
Act-On
7.1
Engagio

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Matching leads to accounts without converting them to a contact in SFDC
  • Visual representation of account views c.f. heat maps
  • Ease of implementation
Paul Falworth profile photo

Cons

  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo
  • Faster API updates
  • Additional help videos (which are very helpful to date)
  • Ability to click down from some charts to individual prospects
Paul Falworth profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
Nothing out there that has similar functions
Paul Falworth profile photo

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • Our ABM program does 19X pipeline to cost.
  • Our ABM program does 3X ROI.
  • My reporting every week only takes around 15 mins to complete each week, thanks to Engagio.
Mitchell Hanson profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Engagio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Engagio Editions & Modules
Engagio
Additional Pricing Details