What users are saying about
342 Ratings
15 Ratings
342 Ratings
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Score 7 out of 101
15 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

Act-On

Act-On is at the moment very much an SME platform, however it it moving in the right direction with its recent overhauls e.g. email and landing page creation, data studio and multiple lead scoring.
Mark Terry profile photo

Engagio

Engagio is best for companies that have longer sales cycles that deal with very large accounts entailing multiple decision makers. In these cases, it really shows value for the end user by letting you see what everyone at those accounts is interacting with to help you better tailor your campaigns. I don't believe that Engagio would be a rational choice for those with very quick sales cycles or companies with bad data.
Tesia Ray profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Engagio
WYSIWYG email editor
Act-On
7.9
Engagio
Dynamic content
Act-On
7.1
Engagio
Ability to test dynamic content
Act-On
6.7
Engagio
Landing pages
Act-On
7.0
Engagio
A/B testing
Act-On
6.9
Engagio
Mobile optimization
Act-On
6.8
Engagio
Email deliverability
Act-On
7.8
Engagio
List management
Act-On
6.4
Engagio
Triggered drip sequences
Act-On
9.2
Engagio

Lead Management

Act-On
7.3
Engagio
Lead nurturing
Act-On
7.0
Engagio
Lead scoring and grading
Act-On
7.4
Engagio
Data quality management
Act-On
7.9
Engagio
Automated sales alerts and tasks
Act-On
6.7
Engagio

Campaign Management

Act-On
7.6
Engagio
Calendaring
Act-On
6.8
Engagio
Event/webinar marketing
Act-On
8.5
Engagio

Social Media Marketing

Act-On
7.9
Engagio
Social sharing and campaigns
Act-On
7.9
Engagio
Social profile integration
Act-On
7.9
Engagio

Reporting & Analytics

Act-On
5.7
Engagio
Dashboards
Act-On
5.5
Engagio
Standard reports
Act-On
6.0
Engagio
Custom reports
Act-On
5.7
Engagio

Platform & Infrastructure

Act-On
7.3
Engagio
API
Act-On
9.2
Engagio
Role-based workflow & approvals
Act-On
6.8
Engagio
Customizability
Act-On
6.7
Engagio
Integration with Salesforce.com
Act-On
8.0
Engagio
Integration with Microsoft Dynamics CRM
Act-On
6.1
Engagio
Integration with SugarCRM
Act-On
7.0
Engagio

Pros

  • Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus.
  • Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily.
  • Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.
Paloma Nazar profile photo
  • The lead to account matching is awesome. Engagio identifies which of the accounts in our Salesforce instance that a lead would belong to if it were a contact.
  • Allowing for ABM-focused analytics in Salesforce.
  • The details around the behavior of the prospects regarding the duration of visits, pages, etc.
Tesia Ray profile photo

Cons

  • Our experience with Act-On Software has been nothing but positive.
Jim Lovelady profile photo
  • Functionality of admin/user roles
  • Additional help reosurces
Tesia Ray profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product. Outstanding people. Frequent updates based on customer input. No BS.
Michael Artinger profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We use multiple platforms for different clients. SharpSpring is great for clients that are new to the content marketing game and haven't had much of a business development / CRM tracking process in place while Act-On has a more robust platform with a larger suite of options. Streamsend and Constant Contact are adequate for email marketing - keeping it simple. They have easier templates and are much more user-friendly, but aren't adequate at integrating web traffic, analytics and lead nurturing data. Cvent was very clunky and I'm thankful I don't have to use that system any longer. That was a system designed for email marketing and lead conversion for events only and I never did get the hang of it.
Kimberly Kitchen profile photo
They are the only ABM application focused on both metrics and tactical execution across all tactics. Reporting is the most important thing to do first and get right and work well with SFDC, and they meet all those criteria best. If anyone has pole position on being the go-to ABM platform of record, Engagio is it.
Mitchell Hanson profile photo

Return on Investment

  • Act-On is the only system I've used, other than my CRM. in fact, I have not used the CRM very much, since the Act-On data base is sufficient for my needs at this point, since I'm able to create contact segments easily.
  • Since I'd be comparing Act-On to nothing, there is no useful ROI data. I'm also the only employee, although I have contract people using different features of Act-On.
Charles Harte profile photo
  • Our ABM program does 19X pipeline to cost.
  • Our ABM program does 3X ROI.
  • My reporting every week only takes around 15 mins to complete each week, thanks to Engagio.
Mitchell Hanson profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Engagio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Engagio Editions & Modules
Engagio
Additional Pricing Details