What users are saying about

Act-On

334 Ratings
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Score 7 out of 101

Episerver Web Content Management

19 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Episerver Web Content Management

Key Questions To Ask:
  • What is your current technology stack and/or what technology is your in-house developers able to support?
  • What is your current budget for (1) Software (2) Annual Software Subscription (3) Implementation Services?
  • What are the top 3 business challenges you are expecting to resolve with this purchase?
  • How many CMS authors will need to have access to the system?
  • What role will digital marketing play in your decision making process?
  • What role will eCommerce play in your decision making process?
  • What business requirements do you have that will not be met by out-of-the-box features of the platform?
  • Does your site need to support translations (now or in the future)?
  • Where will the site be hosted (IE: On your servers, the cloud, etc)?
  • What is your timeline for implementation?
Jonathan Graham profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Episerver Web Content Management
WYSIWYG email editor
Act-On
7.2
Episerver Web Content Management
Dynamic content
Act-On
7.0
Episerver Web Content Management
Ability to test dynamic content
Act-On
6.6
Episerver Web Content Management
Landing pages
Act-On
7.8
Episerver Web Content Management
A/B testing
Act-On
8.0
Episerver Web Content Management
Mobile optimization
Act-On
7.6
Episerver Web Content Management
Email deliverability
Act-On
8.8
Episerver Web Content Management
List management
Act-On
5.8
Episerver Web Content Management
Triggered drip sequences
Act-On
8.3
Episerver Web Content Management

Lead Management

Act-On
6.6
Episerver Web Content Management
Lead nurturing
Act-On
6.2
Episerver Web Content Management
Lead scoring and grading
Act-On
6.8
Episerver Web Content Management
Data quality management
Act-On
7.1
Episerver Web Content Management
Automated sales alerts and tasks
Act-On
6.3
Episerver Web Content Management

Campaign Management

Act-On
7.5
Episerver Web Content Management
Calendaring
Act-On
6.8
Episerver Web Content Management
Event/webinar marketing
Act-On
8.2
Episerver Web Content Management

Social Media Marketing

Act-On
6.7
Episerver Web Content Management
Social sharing and campaigns
Act-On
6.4
Episerver Web Content Management
Social profile integration
Act-On
6.9
Episerver Web Content Management

Reporting & Analytics

Act-On
5.2
Episerver Web Content Management
Dashboards
Act-On
4.6
Episerver Web Content Management
Standard reports
Act-On
5.6
Episerver Web Content Management
Custom reports
Act-On
5.5
Episerver Web Content Management

Platform & Infrastructure

Act-On
6.4
Episerver Web Content Management
8.2
API
Act-On
8.0
Episerver Web Content Management
8.0
Role-based workflow & approvals
Act-On
6.4
Episerver Web Content Management
Customizability
Act-On
5.0
Episerver Web Content Management
Integration with Salesforce.com
Act-On
8.0
Episerver Web Content Management
Integration with Microsoft Dynamics CRM
Act-On
4.1
Episerver Web Content Management
Integration with SugarCRM
Act-On
7.1
Episerver Web Content Management
Internationalization / multi-language
Act-On
Episerver Web Content Management
8.5

Security

Act-On
Episerver Web Content Management
8.5
Role-based user permissions
Act-On
Episerver Web Content Management
8.5

Web Content Creation

Act-On
Episerver Web Content Management
7.2
WYSIWYG editor
Act-On
Episerver Web Content Management
6.5
Code quality / cleanliness
Act-On
Episerver Web Content Management
8.0
Admin section
Act-On
Episerver Web Content Management
7.0
Page templates
Act-On
Episerver Web Content Management
8.5
Library of website themes
Act-On
Episerver Web Content Management
7.0
Mobile optimization / responsive design
Act-On
Episerver Web Content Management
7.5
Publishing workflow
Act-On
Episerver Web Content Management
6.0
Form generator
Act-On
Episerver Web Content Management
7.5

Web Content Management

Act-On
Episerver Web Content Management
6.9
Content taxonomy
Act-On
Episerver Web Content Management
7.5
SEO support
Act-On
Episerver Web Content Management
7.5
Bulk management
Act-On
Episerver Web Content Management
6.5
Availability / breadth of extensions
Act-On
Episerver Web Content Management
5.5
Community / comment management
Act-On
Episerver Web Content Management
7.5

Pros

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo
  • Content management - the drag and drop ability to build/update templates is awesome and the interface is extremely easy to learn/use.
  • Personalization - building user segments is extremely straight forward and allows companies to deliver those tailored experiences users are looking for.
  • Multilingual.
No photo available

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Not having a folder structure to organize content pages was a little hard to get used to. There are ways to create different levels of organization but it seemed like a workaround.
  • We create a lot of custom templates and fields that are used by the content authors to help keep similar pages consistent and limit the ability for inline styles. When the page is mostly made up of custom fields (such as: product number, thumbnail/full-size image, caption, button text/link, etc.) then the WYSIWYG (what you see if what you get) editor doesn't allow you to edit all of the content. We found that we had to switch to the forms-edit view in order to create most of the pages. Not sure if there is even anything that could be done about this, but I know people like to be able to see what they're editing and click on the problem area so they can easily fix it, without having to hunt down the field name.
  • The native behavior of mirroring content pages into menu items automatically was also slightly difficult to work with for me. Although it makes the most sense to have your content follow the same structure as the navigation elements on your website, there are a few scenarios when it's best to have full control over the menu items as a separate piece. We were able to customize the set up so the menu was a separate section and you had to assign the content pages in order to have them display in the navigation.
No photo available

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Episerver Web Content Management8.8
Based on 7 answers
EPiServer has a price point that is strongly competitive with a vast amount of onboard features. Because of this, it is easy to achieve a quick ROI and rationalize the continued use of the EPiServer product
Chris Osterhout profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Episerver Web Content Management8.0
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Episerver Web Content Management5.5
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
I'm currently using Kentico CMS and by comparison, EpiServer is much better product.
Kim Tran profile photo

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • Create and post web pages faster
  • Provided better functionalities for Search Engine Optimization
  • Due to increase efficiency, less time is spend on managing web pages
Kim Tran profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

Episerver Web Content Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Episerver Web Content Management Editions & Modules
Episerver Web Content Management
Additional Pricing Details

Episerver Web Content Management More Information