Act-On vs Epsilon PeopleCloud (Agility Harmony)

• Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
• The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
• The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.

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• Fairly intuitive if you have previous experience with high-end email tools.
• The training opportunities are good - they offer both online and/or live training.
• The support we receive is very good.
• The reporting feature is good - a lot of detailed information.

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• Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
• The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
• Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages

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• The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
• Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
• It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
• Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.

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• Consistently positive ROI: very specific ROI tracking and successful campaign tracking across various mediums: email, website, etc...
• Negative: Difficult on-boarding, sometimes seems like UI is outdated, so training first time was quite difficult.
• Negative: Quite expensive compared to other similar solutions

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• Increased email production = more communication to customers.
• Better reporting = determine areas for improvement or scale up efforts.
• Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.

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