Act-On Software vs. eSurveysPro.com

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
eSurveysPro.com
Score 6.5 out of 10
N/A
eSurveysPro.com offers a survey editor that is designed to make it easy to quickly create professional looking online surveys. The existing survey templates library includes ready to use questionnaires like customer satisfaction surveys, HR surveys, etc.  It also includes 19 question types and the ability to control the flow of the user’s surveys.  Users can collect responses by sending email invitations or by placing a link to their survey on any website. eSurveysPro.com…
$100
per year
Pricing
Act-On SoftwareeSurveysPro.com
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Basic
$100
per year
Premium
$200
per year
Corporate
$400
per year
Enterprise
$800
per year
Dedicated
$2,400
per year
Offerings
Pricing Offerings
Act-OneSurveysPro.com
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
More Pricing Information
Community Pulse
Act-On SoftwareeSurveysPro.com
Top Pros
Top Cons
Features
Act-On SoftwareeSurveysPro.com
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
7.8
113 Ratings
0% above category average
eSurveysPro.com
-
Ratings
WYSIWYG email editor8.1112 Ratings00 Ratings
Dynamic content8.192 Ratings00 Ratings
Ability to test dynamic content7.292 Ratings00 Ratings
Landing pages8.1108 Ratings00 Ratings
A/B testing8.195 Ratings00 Ratings
Mobile optimization7.2103 Ratings00 Ratings
Email deliverability reporting8.1112 Ratings00 Ratings
List management8.1111 Ratings00 Ratings
Triggered drip sequences7.187 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.1
113 Ratings
5% above category average
eSurveysPro.com
-
Ratings
Lead nurturing automation8.1104 Ratings00 Ratings
Lead scoring and grading8.1104 Ratings00 Ratings
Data quality management8.1102 Ratings00 Ratings
Automated sales alerts and tasks8.195 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
77 Ratings
1% below category average
eSurveysPro.com
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.176 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
8.1
71 Ratings
8% above category average
eSurveysPro.com
-
Ratings
Social sharing and campaigns8.169 Ratings00 Ratings
Social profile integration8.163 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.1
114 Ratings
8% above category average
eSurveysPro.com
-
Ratings
Dashboards8.1109 Ratings00 Ratings
Standard reports8.1112 Ratings00 Ratings
Custom reports8.184 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.9
107 Ratings
4% above category average
eSurveysPro.com
-
Ratings
API8.167 Ratings00 Ratings
Role-based workflow & approvals8.171 Ratings00 Ratings
Customizability8.189 Ratings00 Ratings
Integration with Salesforce.com8.165 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.136 Ratings00 Ratings
Integration with SugarCRM7.129 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Act-On Software
-
Ratings
eSurveysPro.com
9.7
1 Ratings
23% above category average
Survey templates00 Ratings10.01 Ratings
Themes00 Ratings9.01 Ratings
Custom logo/branding00 Ratings10.01 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Act-On Software
-
Ratings
eSurveysPro.com
9.7
1 Ratings
13% above category average
Changes to live survey00 Ratings10.01 Ratings
Question design help00 Ratings9.01 Ratings
Multiple question types00 Ratings10.01 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Act-On Software
-
Ratings
eSurveysPro.com
9.0
1 Ratings
9% above category average
Survey logic flexibility00 Ratings9.01 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Act-On Software
-
Ratings
eSurveysPro.com
9.8
1 Ratings
19% above category average
Response tracking00 Ratings10.01 Ratings
Data export00 Ratings10.01 Ratings
Standard reports00 Ratings10.01 Ratings
Custom reports00 Ratings10.01 Ratings
Analytics00 Ratings9.01 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Act-On Software
-
Ratings
eSurveysPro.com
9.5
1 Ratings
14% above category average
Access controls00 Ratings10.01 Ratings
Compliance00 Ratings9.01 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Act-On Software
-
Ratings
eSurveysPro.com
10.0
1 Ratings
22% above category average
Respondent restrictions00 Ratings10.01 Ratings
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Act-On SoftwareeSurveysPro.com
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Score 9.6 out of 10
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Score 9.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Qualaroo
Qualaroo
Score 6.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Predictive Index Behavioral Assessment
Predictive Index Behavioral Assessment
Score 9.7 out of 10
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User Ratings
Act-On SoftwareeSurveysPro.com
Likelihood to Recommend
8.1
(219 ratings)
9.0
(1 ratings)
Likelihood to Renew
8.9
(112 ratings)
-
(0 ratings)
Usability
9.1
(32 ratings)
-
(0 ratings)
Availability
9.1
(14 ratings)
-
(0 ratings)
Performance
8.2
(13 ratings)
-
(0 ratings)
Support Rating
7.3
(39 ratings)
-
(0 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
-
(0 ratings)
Implementation Rating
8.6
(22 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareeSurveysPro.com
Likelihood to Recommend
Act-On
Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.
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Outside Software Inc.
It is extremely helpful in deciding if we want to roll out a new peoduct or service to our current customers. We are able to get feedback that helps guide decisions so we can keep our customers happy.
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Pros
Act-On
  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Read full review
Outside Software Inc.
  • Highly customizable
  • Instant data
  • Easy way for customers to provide feedback in a non-confrontational way
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Outside Software Inc.
  • I wish we knew a way to use it for prospective customers
  • Our company should utilize it on missed sales instead of only current customers
  • I wouldn’t change anything about the service itself, just how we utilize it
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Read full review
Outside Software Inc.
No answers on this topic
Usability
Act-On
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Outside Software Inc.
No answers on this topic
Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Outside Software Inc.
No answers on this topic
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review
Outside Software Inc.
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Outside Software Inc.
No answers on this topic
In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
Outside Software Inc.
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Outside Software Inc.
No answers on this topic
Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Outside Software Inc.
No answers on this topic
Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Outside Software Inc.
eSurveysPro.com was something I had heard about from a coworker and we decided to talk to marketing about implementation. Everyone was impressed and eSurveysPro.com has just been great to do business with.
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Outside Software Inc.
No answers on this topic
Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Outside Software Inc.
  • We have been able to have a pulse on what our customers need so we can keep them from leaving us for competition.
  • We have been able to not waste time on projects our customers are not interested in.
  • It has changed our process on how we create. We talk to the customer more before we really hit the drawing board, saving time and money.
Read full review
ScreenShots

Act-On Screenshots

Screenshot of List Segmentation - Segmentation using behavioral, demographic and/or firmographic dataScreenshot of the Quickstart PageScreenshot of Landing Page Composer - landing pages are designed with a drag and drop function

eSurveysPro.com Screenshots

Screenshot of Screenshot of